The newsletter provides updates on local entrepreneurship events and success stories. It encourages readers to share their success stories and highlights local entrepreneurs. It also provides marketing advice on public relations, emphasizing the importance of understanding business objectives, target audiences, timing, and clear messaging. Finally, it lists upcoming local events in January and February for entrepreneurs.

1. WHAT'S NEW?
Marketing Advice
Mentorship Matters
Local Events
Entrepreneurs
Making a Difference
J A N U A R Y 2 0 2 0
ENTREPRENEURSHIP
C O A C H . C O N N E C T . C A P I T A L I Z E .
02
03
04
05
At Evolution Accelerator, we think it is important
to stay in touch with what is really happening in
our community of entrepreneurs.
Which is why we want to hear from you!
If you have a success story you want to brag
about, send us a note!
- Evolution Team
WELCOME TO OUR
COMMUNITY!

2. Target Audiences
Identify your priority audiences and
then determine which media outlets
will reach those audiences. Are you
targeting local businesses? Then pitch
local business journals in key
markets. Consumer audiences? TV
is an effective reach for consumers.
Potential investors? Look at the trade
media in you vertical and business or
entrepreneur publications.
Timing
Before you start your outreach, make
sure you’re in a position where you
are comfortable talking about your
venture and have news to share. You
should also think about news and
business trends that will make your
story pertinent to the media.
These items will get you started in
considering your plan
for PR outreach. It’s also important to
have clear concise messaging going
into any marketing outreach,
including PR, and a strong
spokesperson that can tell your story
in a compelling manner.
For more information on public
relations outreach, contact
Elizabeth Vocke, Evoke Strategy, at
813-240-0791 or visit our website at
www.evokestrategy.com.
E V O L U T I O N A C C E L E R A T O R
MARKETING ADVICE
Public relations, specifically pitching
stories to reporters, is one of the best
ways to raise awareness and establish
credibility for a new company. But
like any marketing tactic, PR should
be a piece of your strategic plan –
looking closely at timing, target
audiences and business objectives
before you start your outreach.
Business Objectives
Every marketing plan should be
pinned to your business goals
and PR is no exception. What are
you’re trying to accomplish – is it
awareness, leadership profiling,
credibility? Then, PR is a tool you
should consider.
JANUARY 2020 PAGE | 02

3. E V O L U T I O N A C C E L E R A T O R
MENTORSHIP MATTERS
Do you need an investor to sign an
NDA?
The short answer is...not if they are a
professional.
If they do investing on a regular basis
and you ask them to sign an NDA,
what it is going to show them is that
you don't know the business.
In my experience, no reputable
investor or money manager would
ever put their reputation on the line
to steal your idea.
That's the first thing you've got to
know.
JANUARY 2020 PAGE | 03
Remember, they listen to 100 ideas a
month and many of them are great
ideas, but they are looking for places
to invest.
"It is really difficult for investors to
find good investments." says Alex
Chompff.
To the entrepreneur it might look like
there is a shortage of cash and capital
is hard to get.
But that's just not the case. Capital is
plentiful in this market and has been
for many years.
Capital needs a place to go and you
are the place they are looking for.
We don't recommend asking a
professional investor to sign an NDA
as they just aren't going to do it.
There are a number of reasons, but
the main reason is...it isn't necessary.

4. E V O L U T I O N A C C E L E R A T O R
SACRAMENTO ENTREPRENEURS
JANUARY 2020 PAGE | 04
Bri Norberg
Women of Sacramento
Kayleigh Jae
Women Empowering
Women
Zayn Silmi
The People Of
Sacramento
Brett Bayda
Drinjks
Laticia Action Jackson
N-Powered Coaching
Academy
Isaac Serwanga
TEDx Speaker | Author
Matt Beaudreau
Acton Academy Placer
Nick Gunn
The NiVACK Group
Mason Jordan
Managing Member at
The Sales Tax Team

5. E V O L U T I O N A C C E L E R A T O R
LOCAL EVENTS
JANUARY 2020 PAGE | 05
January
February
29 BANK OF THE WEST
PITCH PITCH
Impact Pitch Pitch will showcase female
and social impact entrepreneurs who are
launching their projects in Sacramento.
03 INVESTOR TYPES
JAM SESSION
Understanding the different types of
investors and what they offer is
imperative when raising capital!
04 START & GROW YOUR
BUSINESS
Join the BBB and the U.S Small Business
Administration (SBA) for a FREE
presentation on how to grow or start
your small business
28 STARTUP SAC
HAPPY HOUR
This month's guest is Manvir Sandhu, Co-
founder and CEO of rapidly growing
Zennify. a Platinum level Salesforce
consulting partner
05 THE MARK HANEY SHOW
LIVE @ SAC STATE
Serial Entrepreneur & Angel Investor,
Mark Haney is bringing his podcast on
the road! Recording in front of a live
audience at The Carlsen Center for
Innovation & Entrepreneurship.
06 BIG BANG! WORKSHOP
Define Your Customer and Market +
Customer Calls
Understanding the needs of your
customer is one of the most important
first steps in any new venture. Come and
learn how to identify your market
segment and customers, and evaluate
whether (and how much) those customers
value your product, service or business
solution
24 BIZWOMEN
MENTORING MONDAY
Mentoring Monday offers the
opportunity to choose from 50 mentors
who are the most influential women in the
business community for one-on-one
coaching sessions for seven minute
conversations. The attendees will stand
in line and wait for a particular mentor or
move to the next mentor available.
03 SBIR/STTR GRANT
WORKSHOP
Venture Catalyst will provide an
overview of the SBIR/STTR program and
discuss all aspects of how to strategically
approach obtaining funding and
developing a competitive, well-written
grant application.

6. COACH. CONNECT. CAPITALIZE.
evolutionacceleration.com
@EvolutionAccelerator
@EVOLAccelerator