What's our personal brand, why is it important, what's our reputation and how to grow it. We sell ourselves everyday on our personal and professional lives. We can do it better.

1. Manuel Daza
Cloud Platform Sales Specialist Europe October, 27th, 2017
Personal Brand and
Online Reputation
@dabarsm

2. @dabarsm
Agenda
• What’s a brand?
• The brand of ME
• Your Reputation
• Grow your Online Reputation
• Summary & Tips
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3. @dabarsm
What’s a brand?
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“A brand is a collection of perceptions in the mind of the consumer”
-- Colin Bates, BuildingBrands.com
Brands serve as a key differentiator.

4. @dabarsm 4
The brand of ME
We have always been in SALES: we sell
ourselves. “People buy people”
But there’s too much NOISE!
How do we stand out?

5. @dabarsm 5
Your Reputation
“Reputation is what people see, feel,
think, do and say about you (when
you’re not there)”…
…so if people are talking about us, we
have more options to be their first
choice.
Build a strong reputation.
Work your uniqueness
Uniqueness
1. Values and principles
2. Skills and experiences
3. Personal brand

6. @dabarsm
• Build your network
– The bigger your network, the bigger
your reputation
– Be consistent
• Have a strategy
• Have a routine
• Raise your profile
– “You can be brilliant but anonymous“
– Be relevant
• Original content
• No RTs
• Engage
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Grow your Online reputation

7. @dabarsm
• Be authentic
– 80:20 ?
• Tools
– Klout: measure and share
– Flipboard: find and share
• Good for the Business
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Summary & tips

8. Thank you
Questions?
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9. @dabarsm
Brand = logo
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10. @dabarsm 10
Leveraging our unique value proposition we can differentiate
ourselves from the rest. That’s our PERSONAL BRAND
Personal brand

11. @dabarsm 11
Twitter Follower – Friend Ratio