1. Eye Candy for Your
Business and Clients:
INFOGRAPHICS
PRAGMATIC

2. WHAT IS AN
INFOGRAPHIC?
- Graphics that contain shapes, graphs, pictures,
and important information
0 2 4 6
Category 3
Category 1
Chart Title
Series 3 Series 2 Series 1

3. INFOGRAPHICS AFFECT THE
FOLLOWING:
BRAND SEO
SOCIAL MEDIA
VIRALITY

4. Infographics:
- Are a useful tool for:
- Any Industry
- Your Content
- Target Demographic
TAKE
ADVANTAGE
OF
INFOGRAPICS

5. BLUEJEANS
BLUEJEANS INFOGRAPHIC:
- Displays information using:
- Quirky shapes
- Fun colors
- WHICH:
GRABS PEOPLE’S
ATTENTION

6. Would you rather:
Read through a pile of content?
OR
Quickly skim an infographic?

7. Infographics are:
CONCISE
TIME SAVING

8. Successful Infographics
are:
1. Unique
2. Simple
3. Creative
4. Have minimal text
5. Easy to share

9. Colors
VISUALS
WITH
COLOR:
1. Are shared most frequently on social media
networks
2. Grabs your attention
3. Enhances productivity
4. Improves communication
5. Boosts sales

10. ABILITY TO RECALL
INFORMATION IS
ENHANCED BY 82% WHEN
COLOR IS INVOLVED
USE COLOR!
REAP THE
REWARDS

11. THE BENEFITS OF
INFOGRAPHICS
THERE IS MORE THIS WAY!

12. 1. SEO
SEARCH
ENGINE
OPTIMIZATION

13. 1. SEO
Infographics help with the following:
1. Link Building
2. Generating Traffic
Getting external pages to
link to a page on your
website
More and more people
will come to your
website

14. 2. Content
Marketing

15. 2. CONTENT MARKETING
Popular Ways Infographics are used:
1. Summarize content like blogs, whitepapers, newsletters
2. Key points are highlighted
Distributing relevant and valuable
content to attract, acquire and
engage audiences
This infographic on
Octopus’ is an example
of summarizing
content
INFOGRAPHICS
DO THIS!!

16. Infographics:
- Establishes yourself as an industry
expert!
- Which establishes credibility
- Individuals will continue to
view your pieces

17. 3. Social Media
Twitter
Facebook
Instagram
Google+
Pinterest
LinkedIn

18. 3. Social Media
Infographics are dominating the social
media scene:
1. Easily shareable
2. Immediately grabs viewers
attention
3. Engagement

19. Google+
Post Infographics on Google+
- Strong SEO ties
- +1’s on posts have highest ranking factor
in a Google search
- No restrictions on size of posted photos
- This all improves SEO and credibility

20. Pinterest
- Referral traffic is the big advantage to
Pinterest
- Pinterest has more referral traffic
than Twitter, LinkedIn, and Reddit
combined!

21. Twitter and Facebook
- Post on Twitter and
Facebook
- Twitter and Facebook it
easy to share links
- This can help your go viral
through retweets and
Facebook shares!
The more engagement
(shares, retweets)
Your
followers will
increase
THE HIGHER CHANCES OF LANDING
POTENTIAL CUSTOMERS FOR YOUR
BUSINESS!!!

22. Final Thoughts!
In
Today’s
World,
People:
Want things efficiently!
Infographics
make people:

23. INFOGRAPHICS CREATE THESE BENEFITS:
CONTENT MARKETING

24. FUN!
ENGAGING!
REMEMBER TO KEEP YOUR
INFOGRAPHIC FUN AND
ENGAGING!!!

25. INFOGRAPHICS:
KEEP
PEOPLE ON
YOUR
WEBSITE
BUILDS YOUR
BRAND
CEMENTS
YOU AS AN
INDUSTRY
EXPERT

26. INFOGRAPHICS HELP YOU!!

27. For help with SEO, content
marketing, and social media,
contact Pragmatic today!