etech

1. EMPOWERMENT TECHNOLOGIES
LESSON 8: Principles of Visual Message and
Design using Infographics

2. What Exactly is an Infographic?
 Information graphics or infographics are used to represent
information, statistical data, or knowledge in a graphical manner usually
done in a creative way to attract the viewers attention. Infographics
make complex data become more visually appealing to an average
user.
An effective infographic grabs your attention and keeps it just long
enough to deliver an important message or teach you important
information. A well-known example would be simple yet effective road
signs. Widescreen adds drama to graphics and images.

3. SAMPLE OF AN
INFOGRAPHIC

4. PARTS
OF
AN
INFOGRAPHIC
THE
CONTENT
This includes
the text,
statistics, time
frames and
references.
THE
KNOWLEDGE
This refers to
the facts and
conclusions to
convey the
overall message
or story.
THE VISUAL
This refers to the colors, graphics
and icons used in designing the

5. PRINCIPLES IN CREATING
INFOGRAPHICS
BE
UNIQUE
 One of the most important aspects of designing an effective infographic
is to make it engaging and memorable with a unique twist on something
that everyone can relate to.
 You need to design something unique that will capture the attention of
the audience you are seeking to draw in. Using something unexpected
in an ordinary bar graph, for instance, will draw interest and get your
point across.

7. KEEP IT
SIMPLE
 Even though you want to shoot for interesting and unique,
don’t throw in so much detail and extraneous information that
the audience is overwhelmed by everything going on in your
infographic
 Remember that in today’s busy world, so much information is
available that when people see too much to digest and
comprehend quickly, they are probably going to turn away or
click somewhere else because it looks too complicated to be
worth their time.

9. BE CREATIVE AND
BOLD
 For a truly impactful design that gets your message across,
it’s important to make sure that your main message is bold
and obvious. It also needs to be creative enough to just
give it that special little twist.
 You can perhaps use shapes or images in place of some of
the letters or words to emphasize meaning. Simple, bold
creativity is your key to grabbing attention quickly and
getting your message across with effective infographics.

11. LESS IS
MORE
 Keeping your text minimal will most likely produce more impact than a
page full of words.
 Your goal is to entice them to stop scrolling and look at your infographic.
An effective image will grab the attention of the audience with
something as simple as an effectively displayed word that makes them
stop and read the important information below it.
audience, make your statement, and entice them to
 Remember that you want to capture the attention of your
click
“share”. Make sure your message gives them some piece of
interesting information that will not be easily forgotten.

13. THE FORTUNE IS IN THE
FORWARDING
 The final and most important thing you want from an effective
infographic is a simple way for people to share it with their friends. Be
sure to include links reminding people that they want their friends to
enjoy the information they have just found.
 Make sure that forwarding can be done in only a couple of clicks. If it
gets too complicated, most people will close the box and move on to
something else.
 Never forget that your biggest harvest of unique visitors and audiences
will come as everyone passes your infographic around with the magic of
internet forwarding.

16. The Types Of Charts Most
Commonly Used In Infographics
1. Pie chart
2. Bar graphs
3. Column graphs(easiest way to compare
data)
4. Line charts

18. IMPORTANCE OF
INFOGRAPHICS
 Can easily catch your audience attention
 Can increase your brand awareness
 Can make your content really viral
 Can increase your search marketing results
 Can increase your subscribers and followers
 Portable and easily embeddable
 Can make your content more understandable
 Can expand beyond digital marketing
 Position you as an expert