Digital marketing uses various technologies and communication channels to engage customers, not just the internet. It aims to reach people through their preferred media like SMS, podcasts, social media posts, videos and banners ads. To design an effective digital marketing strategy, marketers must understand the demographics of their target audience in terms of which devices and platforms they use most. They should then allocate their budget across different digital media according to where their customers spend the most time online.
6. YouTube videosDelivery MarketingTarget Audience DemographicsBenefitsChallenges<br />In a well-designed digital marketing strategy, one of the key steps is to determine and analyze the device demographics of the target customer audience. Put simply, you must match the deliver media with the device and media preferences of the audience you are trying to reach. If you focus your efforts and marketing dollars on Search Engine Optimization and your target customers spend the majority of their time online using their iPhones to connect with friends and family via Face book, you are totally missing the target. A more scientific approach is to divide your marketing message into several buckets, one bucket for each digital media that your target audience uses, and then allocate your marketing budget into each bucket based on the percentage of your target market that uses the corresponding digital media. <br />In October, 2010 Twitter had 165 million registered users and 370,000 new users signing up each day. There were 90 Million tweets broadcast per day (an increase of 65% in 3 months) and a 30% of these were created on mobile devices. There were 115 Million twitter page views per day. Female users make up 55% of the Twitter population. Users between ages 18 and 34 make up 45% of the Twitter population, followed by 24% in the 35 – 49 year old range. Almost 50% of Twitter users are in the United States with the next closes country being Brazil with about 16%. <br />
![Your FastPath to an Effective Digital Presence™<br />Digital Marketing Media<br />The terms digital marketing and Internet marketing are sometimes used interchangeably but this is not technically correct. While Internet marketing relies on the Internet as the mechanism to deliver the marketing message, digital marketing uses the Internet and other technologies engage potential customers. So, the advantage that digital marketing has is that it, in effect, casts a wider net, meeting customers and potential customers in the communication media of their choice, even if it is not the Internet. <br />Examples of digital marketing media include <br />,[object Object]](https://image.slidesharecdn.com/compapp101benchmarkmidtermorsyndahswanegan-110525180441-phpapp02/85/Comp-app-101-benchmark-midterm_orsyndah_swanegan-1-320.jpg)
