Digital marketing is the technique of marketing products or services via digital media. Most of us call "Digital Marketing" via different names such as online marketing or internet marketing. To know more about click on the link below. https://ttdigitals.com/blogdetail?digital-marketing-guide

1. DIGITAL MARKETING

2. DIGITAL MARKETING
Digital Marketing Definition
Digital marketing is nothing but an electronic form of marketing. Today, every one of us uses digital
devices to effectively communicate our messages to our friends, families, customers, or partners,
i.e., all the communication happens majorly through the digital format.
Digital Marketing is nothing but marketing via digital devices such as Mobile, Tablets, or Computers.
Digital Marketing uses various internet applications such as Google advertising, Facebook
Advertising, Instagram Marketing, Email, SMS, or any form of digital in-app advertising to connect
with users/audience.
According to Statista, In 2021, the count of active internet users is expected to be 4.66 billion
worldwide, contributing to 59.5 percent of the global population. A significant chunk of these internet
users, i.e., 92.6 percent (4.32 billion) of internet users, avail themselves of the services via mobile
devices.

3. China, India, and the US have the most significant internet userbase share. India has 560 million
active internet users, the second-highest globally after China, with an 854 million internet user base.
The number of worldwide web users in India increased by 47 million during 2020-21. Internet
penetration in India is almost reached 45% in January 2021.
As per Digital 2021 Datareportal, the total number of mobile connections in India has reached 1.1
billion, which is 79% of the total population of India. Out of 1.1 billion, almost 440 million users
actively use social media platforms such as Facebook, Instagram, Twitter, or Linkedin.
This clarifies that marketers can reach their target audience in India more quickly and efficiently using
digital marketing platforms. It significantly proves the importance of digital devices, digital media, and
online marketing for the Indian audience, especially when considering marketing channels.

4. WHAT IS DIGITAL MARKETING?
Digital marketing is the technique of marketing products or services via digital media. Most of us call
"Digital Marketing" via different names such as online marketing or internet marketing.
Digital marketing includes various digital channels for brand promotion such as Search Engines
(Google, Bing, etc.), Social Media Channels (Facebook, Instagram, Twitter, Linkedin, etc.), Email,
SMS, Whatsapp, or any other internet applications used for marketing.
Digital Marketing also involves internet calling applications such as Zoom, Google Meet, or other
multimedia messaging or communication tools.
Basically, marketing your product or services via digital communication is called digital marketing.

5. DIGITAL MARKETING PLATFORMS -
1. Search Engine -
The search engine is an internet application developed to keep a systematic record of all the web-based
resources. Search engine application retrieves specific information from the worldwide web with the help of a
textual web search query. The search results are presented in web result pages called search engine result
pages, i.e., SERP. The information that search engines retrieve can be of any format. It can be videos, images,
web pages, research papers, or other kinds of files.
2. Social Media -
Social media is a form of media that you can use to exchange/share information, communicate your message to
society, connect with your peers or friends, or family members to share experiences and events. Data
transmitted over social media can be of any format such as video, photo, images, or other web resources. There
are many social media marketing platforms available on the world wide web, such as Facebook, Instagram,
Linkedin, Twitter, Pinterest, and many more.

6. 3. Direct Email -
Email is an electronic way of communication. Email is a web-based application used to communicate your message
to one or more receivers formally. The email communication is transmitted over a network in the encrypted pattern
by maintaining the privacy and confidentiality of the letter, i.e., in the most secure way. This significantly proves the
importance of email communication for businesses or companies. Hence, it has been an integral part of business
communication for any companies be it for B2C or B2B communication.
4. SMS -
SMS ( Short Message Service ) is a digital communication method used for sending short messages over the
network, i.e., over a mobile, telephone, or internet. SMS helps in quick and personalized communication shortly and
sweetly and results in transmitting the right message in the right way to the right users.
5. Affiliate Marketing -
The Internet has lots of information resources in terms of websites or web applications, or mobile applications apart
from social media channels and search engines. These web-based inventories are owned by some of the other
companies, which then can be used by marketers to promote their products or services by placing their banners on
the slots available by paying a certain commission in return to the owner of the resource. The network of all these
websites, web applications and mobile applications is also called an affiliate network, and promoting the product or
services on these networks is called affiliate marketing.

7. INBOUND MARKETINGVERSUS DIGITAL
MARKETING
Inbound marketing is a goal-oriented way of marketing where marketers first decide their final goal
and plan the tools and activities accordingly to achieve the results in better efficiency and in the best
possible way. Inbound marketing also utilizes all the tools that are used in Digital Marketing.
Digital marketing is an electronic way of marketing with a set of tools at the exposure. Still, a digital
marketer can use one of them or all of them, depending on his/her digital marketing strategy.
However, when inbound marketing and digital marketing are used in combination, it can yield the best
results because digital marketers then first decide the final goal and then allocate all the channels in
the right way to execute the marketing strategy better.

8. B2BVERSUS B2C DIGITAL MARKETING
Digital Marketing works for both B2B and B2C communication. B2B, i.e., Business to Business
communication, is always formal communication, and it has lots of formalities involved. There are
many stakeholders involved in the decision-making process for B2B digital marketing; however, we
can always reach the final decision-makers with digital marketing. It becomes easy for the B2B sales
team to achieve the targets by directly tapping the leads of the decision-makers.
B2C is direct to consumer marketing. Digital Marketing includes a wide range of online marketing
channels where consumers regularly interact, i.e., they do research online on Google for products or
services they need over social media. Businesses can tap the consumers on the right digital platforms
with effective B2C digital marketing with the right channel mix of social media, search engine
marketing, search engine optimization, content marketing, and affiliate marketing.

9. THE BENEFITS OF DIGITAL MARKETING
Digital marketing has become a fundamental element of marketing strategy for most companies
since covid19 has shown us the limitations of traditional marketing or conventional marketing. Digital
marketing channels or platforms have now replaced banners / Hoardings / News Paper
advertisements.
According to a report, the Indian advertising industry is expected to grow 10.8 percent to reach Rs
62,577 crore by the end of this year, mainly helped by rapid growth in digital advertising. Indian
advertising sector had seen the degrowth in 2020 due to the covid19 situation. It is now projected
that the spending will reach Rs 70,343 crore by 2022, as per Dentsu Digital Report 2021.
The report and the projected value significantly prove a massive potential in Digital Marketing tools
and techniques for every industry. There are numerous benefits of digital marketing when compared
to the traditional or conventional way of marketing. Some of them are -

10. (1) Measurement of performance via Data Analytics
The main advantage of digital marketing is that the performance of digital marketing campaigns is utterly
measurable, unlike traditional marketing. In Digital marketing, you have lots of digital tools available in the
market, such as Google Analytics, Facebook analytics, or third-party analytics tool wherein you can measure the
user activities on your website effectively and with 100% data efficiency.
With Google Analytics, you can measure the exact number of visitors who have visited your website in real-time.
With Facebook pixels or google ads pixels, you can track the count of clicks, impressions, page views, and
bounces from your website. Digital marketing will let you measure all the sort of data patterns required to judge
the performance of the website or campaigns –
•Visitors to your website
•User Location
•Gender, Age and Demographics
•User Engagement on Website
•Website Traffic Sources
•Bounce Rate of the Website
•Traffic Patterns - Day, Timing, Conversions & Engagement Patterns
The real-time availability of the data and the analytics can help you efficiently plan your marketing strategy. You
can reduce your marketing budgets, get better conversion rates at a reduced cost and even engage the
audience with effective website design and a prime focus on user experience design.

11. (2) Content Marketing and Quality Lead Generation
Content marketing effectively uses quality content to attract and engage the right customers for your product or
services. If you have the right content on your website to engage your prospective visitors, then you have won
the race. Google or any search engines give utmost priority to the user experience regarding the website or SEO
rankings.
Suppose you are using quality content on your websites, such as videos, images, text, or any other form of
interactive content. In that case, you are keeping your prospective buyers engaged with the right content
strategy.
The quality content ensures better engagement, resulting in enhanced organic ranking, which provides more
organic traffic and more sales or more customers.
Content marketing involves blogging, guest posts, press releases, social media content strategy, and more.
Finally, even somewhere, we use brochures or demo videos to get the user's attention or engage users to
improve the lead flow.
Lead generation is now a day depends on the content that we are providing to the end-user. If we add a call to
action on the brochure and request visitors to generate the lead to download the brochure where we are giving
high-quality content for them, then it will surely improve the lead flow. This is the way of content marketing where
quality is the focus to get the desired lead generation result.

12. (3) Improved Conversion Rates
Conversion definition may change from company to company. Some consider lead as a final conversion, or a few
consider the sale as their final conversion.
In Digital marketing, we use a website as a store and multiple calls to actions such as contact form, chat, or toll-
free number to generate the lead. We can attract more customers to generate leads by giving them multiple
options to generate leads. Unlike bothering them by continuous phone calls, we can either send an email or send
them a brochure link, and they can fill in the information to download the brochure at their convenience.
We can use efficient analytical tracking and pixels to capture the visitor's flow to remarket the ideal prospective
customers by capturing their cookies and following them on multiple platforms they visit with effective advertising.
In terms of sales as a conversion, we can even have an e-commerce website to enable online payments to
convert prospective customers into final conversion via an e-commerce facility.

13. (4) Cost-Effective Compared to Conventional Marketing
Digital Marketing is a cost-efficient way of marketing when compared to traditional marketing. It can enable you to
target a particular audience rather than blind targeting in conventional marketing. There are many targeting
options available in online marketing tools, which is why it can easily reach prospects.
With the help of email, SMS, and remarketing techniques, we can reduce the cost of lead or cost of final
acquisition further. That becomes the unique selling proposition for digital marketing tools and techniques. This
has become the primary reason for changing marketing preferences from traditional marketing to online
marketing platforms.
(5) Higher Revenues
Digital Marketing is a cost-efficient marketing channel, as mentioned earlier, and can easily tap the proper
marketing at affordable costs. Also, we can optimize the performance of the marketing campaigns with data
analytics and an effective tracking mechanism which can also help us increase our ideal reach and finally will
result in better conversions and better sales.
The improved sales can help us get more revenue and at a much affordable cost of acquisition. It proves that
digital marketing is not just cost-effective but also a high revenue generation marketing channel. Email, SMS,
Remarketing clubbed with online e-commerce can help us generate more revenues from digital marketing.

14. (6) Higher ROI from Your Campaigns
Digital marketing companies use various tools and techniques to optimize conversion rates for their clients. The
higher conversions result in the achievement of maximum Return on Investment (ROI) for companies. With
effective data analytics, efficient reach, and innovative remarketing strategies, digital marketing can yield better
revenues for your organization.
With effective tracking and monitoring using efficient tools and techniques, strategists can change the
communication and marketing strategy on a real-time basis to yield higher ROI for the companies. Digital
marketing can build a steady flow of traffic and conversions to develop a continuous revenue stream for your
organization. More the business, more the ROI you enjoy for your company.
(7) Compete with Large Corporations
Digital marketing gives power to small businesses to compete with large corporations with the help of effective
execution. Sometimes even small companies can get better ROI in digital marketing than large companies
because of the proper selection of target audience and the exemplary implementation of activities.

15. (8) Get ready for the "Internet of Things
Internet of things is nothing but a network of physical objects connected using the world wide web. The objects
can be associated with the help of sensors, software, or technologies; however, the internet of things finally uses
digital marketing to connect the objects with the overall user internet journey. This can essentially improve the
user experience and help businesses or companies to provide better quality services efficiently and cost-
effectively.
(9) Build a Brand Reputation with Effective Digital Strategy & Quality Service
Digital Marketing has certain advantages regarding online reputation building or brand building activity is
concerned. Social media marketing, social media profiling, Google reviews, online reviews, and testimonials from
the existing customers can support you in building a solid brand reputation and trust among your prospective
customers.
Online awards and trusted recognitions from the existing customers can result in a high level of trust among the
prospective customers. The online reputation is built using quality service, quick response, and resolution of
queries and complaints of existing customers. Digital marketing has many available tools that can help build a
strong brand; some of the tools are - Google reviews, Facebook Reviews, Testimonials on websites, and other
third-party review sites.

16. (10) Achieve Business Growth Online
You can quickly get maximum reach with the help of online marketing platforms. Online marketing majorly works
on the world wide web, which is why it is easy to reach your targeted audience across the globe. You can get as
many people as possible on your website. All of them may not get converted to the final prospect, but if you set
your targeting perfectly, you can get a few highly targeted audiences to become your prospective customers.
You can easily use effective online marketing strategies for attracting the right audience, such as social media
creative strategy, guest blogging, or online press release. The effective execution of search engine marketing,
search engine optimization, social media marketing, and affiliate marketing can help you achieve the desired
business goal for your organization or company.

17. (11) Easy and Effective Execution of Competitor Strategy
Competitor strategy is an integral part of marketing planning for every company or organization. In Online
Marketing, competitor strategy is executed at multiple levels and across various channels. Social media is one
channel where digital marketing experts keep track of competitor communication, creatives, content, and other
competitor strategies to capture the ideas from them and implement them in a much better way for the
organization's benefit.
Online marketing experts also find out search patterns for the competitors on the search engines and target their
search keywords to grab the competitor visibility share to their organization. This helps in diverting the audience
from your competitor to your organization. Competitor strategy has become easy to execute in the digital
marketing era because users are easily accessible and can be reached quickly with online platforms available.

18. (12) Measure the campaign performance on a real-time basis
With lots of next-generation data analytics tools, a digital marketing platform enables you to keep track of the data
on a real-time basis. There are multiple analytics platforms available to us in online marketing, such as Google
Analytics, Facebook analytics, or other third-party tools for analyzing the data. We can measure the performance
of our online marketing activities with the effective use of those platforms. We can measure the following
parameters to track the performance of our digital media activities –
•Total number of users, sessions, or new visitors to the website
•The total number of goal completions, conversions/leads, or form fill-ups.
•The peak time for the website traffic, conversion rate, or engagement.
•Website Traffic fluctuations & Bounce rates.
•User demographic, interests, or internet surfing patterns also can be projected.
•Other parameters also can be measured in depth which you can learn when you join Digital Marketing Course at
TTDigitals.
You can measure all these parameters effectively with Digital Marketing. That will surely help you take
improvement measures for your campaign and plan your marketing and communication strategy accordingly to
improve the result in improved visibility, CTR, conversion rate, and more.

19. (13) Reach your audience across the globe
Digital marketing uses the world wide web for communicating the message from one place to another place
which is why the accessibility of digital marketing is much higher when compared to the traditional or
conventional way of marketing. In traditional or conventional marketing, most of the platforms that we use are
bound by the geographic location, e.g., the banner or hoarding that we place on the specific area or road is
limited to the reach accessible to that particular area itself.
In Digital marketing, you can even reach your prospective customers globally or internationally, i.e., distance
and reach unlimited when it comes to digital marketing. The organic way of digital marketing is also easy
nowadays with the social media channels where you can share your message in the social media groups,
which also has a target base ideal for your product or services. With the help of paid digital marketing, you can
advertise your product or services across the globe. It gives much faster reach and visibility and at a much
affordable cost compared to traditional marketing.
You can also filter the audience based on multiple parameters, interest, age, gender, demographics, and more
which is why it is much more efficient when compared to any other conventional marketing platforms available.

20. REASONS COMPANIES OUTSOURCETHEIR DIGITAL
MARKETING NEEDSTOTHE BEST DIGITAL MARKETING
AGENCY IN PUNE
When you're running your own business, time is of the essence and is a rare and precious commodity. Marketing
your brand is an integral function that enables your company's success, but it takes up plenty of your time.
The growth of top-notch digital marketing firms like TTDigitals has rendered traditional marketing outdated.
With every minute amounting to vast sums of money, companies realize that outsourcing their digital marketing
efforts can save them many times! With a dedicated team of digital marketing experts ready to serve you at your
beckoning, why would companies take these services in-house?
If you're still wondering why you should outsource your company's marketing efforts, here are all the benefits that
will convince you!

21. It's Highly Cost Effective:
While rounding up an in-house digital marketing team may offer more security for your company, it could lead to
more risks and unexpected costs in the long term. Letting your team manage your digital marketing campaigns
from scratch using extensive digital tools can get quite overwhelming.
Hiring an outstanding online marketing firm like TTDigitals can extend your reach to numerous people
through various channels and positively influence your ROIs. Digital marketers know the best way to handle your
marketing strategy, web design, and SEO efforts.
Outsourcing also saves you from spending time and resources training employees. Digital marketing firms
provide credible, reliable services for a much more affordable rate than sustaining an in-house team. Over the
long run, outsourcing your marketing needs to a professional can be much more cost-effective than retaining an
in-house team.

22. You Get High-Quality Services
When you hire a professional service provider, you can expect high-quality services provided by experts in the
field. Outsourcing your digital marketing needs will give you a dedicated team of highly skilled individuals who will
research, create, implement and manage successful marketing strategies.
You are paying for precisely what you get, high ranking in search engines, and extensive reach. The combined
experience of the experts at firms like TTDigitals can guarantee you growth at monumental rates, with the best
services in town!
You Attain Fresh Perspective
When hiring an external digital marketing vendor, you can look forward to an outside, fresh perspective and new
takes on your existing products or services. As experts in the marketing industries, digital marketing firms have
fantastic experience and knowledge on the latest market trends, competitive brand value, and much more!
In-house employees receive training supported with the company's values and perspectives, but an external firm
comes with unbiased views on the same aspects. For instance, when wondering what brings visitors to your site,
an expert might have more remedies for increasing organic traffic.
Hiring an external marketing expert can bring you insights and perspectives that you can't find in textbooks and
blogs.

23. Assurance of High ROI's
When you partner up with an expert, you will receive expert services that will directly translate to higher ROI's.
The company's primary focus would remain on its products, maximizing the efficiency of the product. At the same
time, the marketing firm would use its latest technology and team of experts to bring you success.
With a dedicated marketing team, your marketing efforts will also remain consistent and have a long-lasting
impact. The team also includes analysts who will maintain thorough records of the success and failures recorded
during the marketing campaign. With these insights, the team will manage successful campaigns that put your
brand on the map!
Hiring a credible online marketing firm in India can ensure that your company grows by leaps and bounds, with
a high and stable ROI rate.

24. Get The Latest Market Updates
When you maintain an in-house team, your employees may not have extensive market experts' extensive reach
and network. Hiring a third-party firm provides your company with complete access to many networks, the latest
market trends, and much more.
To ensure that your marketing efforts are up to date and follow all the latest trends, hire a professional. Since
digital marketing employees spend most of their time working on marketing and research, they keep up with all
the growing and changing areas of marketing.
In-house marketing teams cannot keep up with all the latest technologies and tools in marketing. Owing to lack of
resources, shortage of time, or workforce, in-house teams would have to work very hard to stay updated. Digital
marketing firms, however, keep themselves updated on the latest technologies and tools used in digital marketing
and constantly work to up-skill themselves in the same! With access to the latest tools and software, the time to
work on concepts, and a dedicated workforce, the services offered would be unparalleled!

25. Focus on your Core Business
When you entrust a professional with your distinctive marketing needs, you can rest easy knowing that experts
will achieve your company's marketing goals. That frees up a lot of time, resources, and responsibilities for your
company, allowing you to concentrate on the core business.
With dedicated and initiative employees working on expanding the company's reach, you can improve your
products to maximize your growth!
Why hassle with the day-to-day aspects of your company when you can entrust a great digital marketing
agency like TTDigitals?

26. Hands-On Marketing
When you handle your marketing, your company may not have enough resources and time to research at the
ground level. You may never know what your viewers think of you, what search engines think of your website and
other vital statistics.
You might need help with your email campaigns and social media campaigns, which only work when you have a
comprehensive understanding of your target audience. Hiring a digital marketing company is easily the best
investment for you!
With dedicated employees conducting hands-on market research, conducting surveys, and analyzing essential
statistics, understanding your audience is now easier than ever! With their experience handling multiple campings,
these individuals dig deep until they hit treasure you can capitalize on!
With the growing demand for digital marketing services, companies have understood the vitality of digital
marketing agencies in India. Companies like TTDigitals, renowned online marketing and web design
firm, offer exclusive services at affordable prices. The benefits of outsourcing your online marketing needs are
boundless, just like your ROI's and growth!

27. About TTDigitals –
TTDigitals is among the top Google partner digital marketing companies in Pune, India with a wide range of
online marketing services such as social media marketing, search engine marketing, search engine optimization,
email marketing, SMS marketing, website design, and development, etc.
The company has also introduced a practice-oriented digital marketing course in Pune, India. The course is
offered in online mode across India and classroom mode at the company's Hadapsar office location which is near
Magarpatta, Fursingi, Loni, Manjri Bk, Mundhwa, and Kharadi.
It has become top digital marketing training institute in Pune in very short span and also have a plan to become
No.#1 institute in India for digital marketing services and online training.