SlideShare a Scribd company logo
1 of 14
Freedata Labs Web Monitoring Service The Brand Race Quadrant® Pioneers in social data July 2009 Member of: London  Milan Torino
Web Listening & Seeding Process
Web Monitoring Process Explained Step 0  – Initial Analysis Initial analysis identifies keywords that are used for Web crawling. Multiple keywords are necessary to ensure Web search errors are minimized. This step also identifies where on the Web people discuss about products or brands object of the analysis. Step 1  – Feeding The feed counts about 45K distinct sources and 300K clips per day. Additionally, the feed includes more than 1M blog posts per day. Sources are as in the picture above. Queries against each search engine are scheduled appropriately (at least once a day) in order to ensure the highest incremental coverage. Step 2 – URL Analysis Each source collected is already typed (i.e.: Web, blog, forum). We define a blacklist of sites that shall be excluded from the analysis. We also classify the sources based on its geographical origin (where possible).
Web Monitoring Process Explained Step 3– ON/OFF Target Foreach monitoring,aspecificprofile (i.e.:asetofqueriesandrulescombined hierarchically)is defined.Eachclipisanalyzedagainstthegiven profile,andarelevanceindexisassignedtothe clip.Whentherelevanceindexisbelowagiventhresholdtheclipismarkedasofftargetandexcludedfromthe analysis. Step4–NaturalLanguageProcessing Analysis Eachrelevantcliprunsthrougha multi-stagepipelineof analysis.Theanalysisincludes (notnecessarilyinthis order): −	Target Identification:mentionsofagiventargetandotherreferencesare identified; −	Linguistic Analysis:morphsyntacticanalysisofgiven clip. Sentences, lemmas, part-of-speech (i.e.: nouns, verbs, adjectives, etc.)andsyntacticroles (subject, object)are identified; −	PolarItems Identification:polaritems (i.e.:termsandphrasesthatconveysomekindofpolar orientation)areidentifiedandapolarstrengthisassignedtothe item; −	ResolutionofPolarity Relations:polaritemsareassociatedtothecorresponding target,inaccordancewiththeroleofthetargetinthesentence (parsetree analysis). Step5–Polarity Scoring Foreachtargetapolarityscoreisassignedbyevaluatingtheweightedalgebraicsumofallthepolarityrelationsfoundinagiven clip.
Freedata Labs Offering Cycle How much do they talk of my brand ? How can I act to change my brand perception (Social Media Marketing) ? How do they talk about my brand ? Which are the main topics and features mentioned about my brand ? Where is my brand positioned against my competitors and how can I act ? Which are the most used words “attracting” my brand ?
Some Questions Answered ,[object Object]
 Did the sentiment against my brand change in response to my actions ?
 Did I succeed to positively influence my brand ?
 Which are the subjects of on-line conversations, can I act somehow ?
 How can I use more efficiently my marketing mix budget ?It is now possible to know and measure what consumers say about my brand and products and act consequently.
       Overall & Social Buzz Buzz generates two different metrics. Buzz Overall comprises both consumers’ conversations on the Web as well as corporate communication and measures how much a brand or product is talked about on the Web.  Social Buzz concentrates only on how much consumers talk about a brand or product on social networking sites. Both metrics can be compared to sales data and help predict future sales trends. And example (beers):
                 Advocacy Net Promoter ® Score (a metric developed by Bain) is used as a measure of the sentiment (advocacy)  found on the Web towards a brand or product (from forums, newsgroups, blogs, …). Conversations are analysed using semantic instruments to assign a score in a range from 0 to 10 (from extreme negative to highly positive).
           Topics & Features Topics and features tracking on brand and products as they merge from conversations on the Web helps marketing to better address initiatives and communication as well as better position the brand and products against competitors. An example (beers – in Italian): Powered by
             Semantic Map    Semantic map, generated thanks to a AI specialised software, shows the “attraction” of multiple words towards brands observed. An example (beers – in Italian): Powered by

More Related Content

What's hot

Paid communication analysis on Facebook. Reach and cost estimations report.
Paid communication analysis on Facebook. Reach and cost estimations report.Paid communication analysis on Facebook. Reach and cost estimations report.
Paid communication analysis on Facebook. Reach and cost estimations report.Sotrender
 
Evento AdTech & Data 2016 - How the digital marketing are combating fraud? - ...
Evento AdTech & Data 2016 - How the digital marketing are combating fraud? - ...Evento AdTech & Data 2016 - How the digital marketing are combating fraud? - ...
Evento AdTech & Data 2016 - How the digital marketing are combating fraud? - ...IAB Brasil
 
Research vs Monitoring social media
Research vs Monitoring social mediaResearch vs Monitoring social media
Research vs Monitoring social mediaMediaBadger
 
Search and digital media monitoring
Search and digital media monitoringSearch and digital media monitoring
Search and digital media monitoringCelestine Achi
 
Brands image across the internet including social media
Brands image across the internet including social mediaBrands image across the internet including social media
Brands image across the internet including social mediaSotrender
 
Brandspotter overview may 2013 eng
Brandspotter   overview may 2013 engBrandspotter   overview may 2013 eng
Brandspotter overview may 2013 engOlga Sternik
 
Best tools to spy on competition
Best tools to spy on competitionBest tools to spy on competition
Best tools to spy on competitionMaster-IM
 
Mike king - Digital body language 2.0
Mike king - Digital body language 2.0Mike king - Digital body language 2.0
Mike king - Digital body language 2.0Neo Consulting
 
Data Restart 2021: Pavel Jašek - Konverzní modelování
Data Restart 2021: Pavel Jašek - Konverzní modelováníData Restart 2021: Pavel Jašek - Konverzní modelování
Data Restart 2021: Pavel Jašek - Konverzní modelováníTaste
 
OCWC Webinar: “Google Analytics: A look at MIT OpenCourseWare’s implementatio...
OCWC Webinar: “Google Analytics: A look at MIT OpenCourseWare’s implementatio...OCWC Webinar: “Google Analytics: A look at MIT OpenCourseWare’s implementatio...
OCWC Webinar: “Google Analytics: A look at MIT OpenCourseWare’s implementatio...The Open Education Consortium
 
Social Network Analysis - Twitter
Social Network Analysis - TwitterSocial Network Analysis - Twitter
Social Network Analysis - TwitterSocial Figures
 
Content Analytics for Media Agencies
Content Analytics for Media AgenciesContent Analytics for Media Agencies
Content Analytics for Media AgenciesÓscar Muñoz García
 
Audience Scan report based on social media data
Audience Scan report based on social media dataAudience Scan report based on social media data
Audience Scan report based on social media dataSotrender
 
Dialogue Marketing that improves conversion. Instantly!
Dialogue Marketing that improves conversion. Instantly!Dialogue Marketing that improves conversion. Instantly!
Dialogue Marketing that improves conversion. Instantly!Copernica BV
 
Making sense of Twitter - MSM 2010 London
Making sense of Twitter - MSM 2010 LondonMaking sense of Twitter - MSM 2010 London
Making sense of Twitter - MSM 2010 LondonNicolasSaintagne
 
How much data is needed to calculate LTV?
How much data is needed to calculate LTV?How much data is needed to calculate LTV?
How much data is needed to calculate LTV?Eric Seufert
 

What's hot (20)

Paid communication analysis on Facebook. Reach and cost estimations report.
Paid communication analysis on Facebook. Reach and cost estimations report.Paid communication analysis on Facebook. Reach and cost estimations report.
Paid communication analysis on Facebook. Reach and cost estimations report.
 
Digital
DigitalDigital
Digital
 
Evento AdTech & Data 2016 - How the digital marketing are combating fraud? - ...
Evento AdTech & Data 2016 - How the digital marketing are combating fraud? - ...Evento AdTech & Data 2016 - How the digital marketing are combating fraud? - ...
Evento AdTech & Data 2016 - How the digital marketing are combating fraud? - ...
 
Tp200909
Tp200909Tp200909
Tp200909
 
Research vs Monitoring social media
Research vs Monitoring social mediaResearch vs Monitoring social media
Research vs Monitoring social media
 
Search and digital media monitoring
Search and digital media monitoringSearch and digital media monitoring
Search and digital media monitoring
 
Brands image across the internet including social media
Brands image across the internet including social mediaBrands image across the internet including social media
Brands image across the internet including social media
 
Brandspotter overview may 2013 eng
Brandspotter   overview may 2013 engBrandspotter   overview may 2013 eng
Brandspotter overview may 2013 eng
 
Best tools to spy on competition
Best tools to spy on competitionBest tools to spy on competition
Best tools to spy on competition
 
Mike king - Digital body language 2.0
Mike king - Digital body language 2.0Mike king - Digital body language 2.0
Mike king - Digital body language 2.0
 
Data Restart 2021: Pavel Jašek - Konverzní modelování
Data Restart 2021: Pavel Jašek - Konverzní modelováníData Restart 2021: Pavel Jašek - Konverzní modelování
Data Restart 2021: Pavel Jašek - Konverzní modelování
 
OCWC Webinar: “Google Analytics: A look at MIT OpenCourseWare’s implementatio...
OCWC Webinar: “Google Analytics: A look at MIT OpenCourseWare’s implementatio...OCWC Webinar: “Google Analytics: A look at MIT OpenCourseWare’s implementatio...
OCWC Webinar: “Google Analytics: A look at MIT OpenCourseWare’s implementatio...
 
Social Network Analysis - Twitter
Social Network Analysis - TwitterSocial Network Analysis - Twitter
Social Network Analysis - Twitter
 
Content Analytics for Media Agencies
Content Analytics for Media AgenciesContent Analytics for Media Agencies
Content Analytics for Media Agencies
 
Tool
ToolTool
Tool
 
Audience Scan report based on social media data
Audience Scan report based on social media dataAudience Scan report based on social media data
Audience Scan report based on social media data
 
2010 07 huzzah - seo-sem basics
2010 07 huzzah - seo-sem basics2010 07 huzzah - seo-sem basics
2010 07 huzzah - seo-sem basics
 
Dialogue Marketing that improves conversion. Instantly!
Dialogue Marketing that improves conversion. Instantly!Dialogue Marketing that improves conversion. Instantly!
Dialogue Marketing that improves conversion. Instantly!
 
Making sense of Twitter - MSM 2010 London
Making sense of Twitter - MSM 2010 LondonMaking sense of Twitter - MSM 2010 London
Making sense of Twitter - MSM 2010 London
 
How much data is needed to calculate LTV?
How much data is needed to calculate LTV?How much data is needed to calculate LTV?
How much data is needed to calculate LTV?
 

Similar to Freedatalabs Com The Brand Race Quadrant July 2009 Eng

Web 2.0 new metrics new media oct 2011
Web 2.0 new metrics new media oct 2011Web 2.0 new metrics new media oct 2011
Web 2.0 new metrics new media oct 2011margaret francis
 
Screening the web2.0
Screening the web2.0Screening the web2.0
Screening the web2.0ID_Media
 
Social Media Monitoring and Reporting Services
Social Media Monitoring and Reporting ServicesSocial Media Monitoring and Reporting Services
Social Media Monitoring and Reporting ServicesHolyTornado! Ltd.
 
Freedatalabs.Com Social Media Marketing Made Real Jan 2010 Eng With C...
Freedatalabs.Com   Social Media Marketing Made Real   Jan 2010   Eng   With C...Freedatalabs.Com   Social Media Marketing Made Real   Jan 2010   Eng   With C...
Freedatalabs.Com Social Media Marketing Made Real Jan 2010 Eng With C...Freedata Labs
 
Five Steps For Getting Started With Social Media Monitoring (for Alterian)
Five Steps For Getting Started With Social Media Monitoring (for Alterian)Five Steps For Getting Started With Social Media Monitoring (for Alterian)
Five Steps For Getting Started With Social Media Monitoring (for Alterian)Marcus Tewksbury
 
Amex Training 10 08 V3
Amex Training 10 08 V3Amex Training 10 08 V3
Amex Training 10 08 V3aquigley76
 
Amex Training 10 08 V3
Amex Training 10 08 V3Amex Training 10 08 V3
Amex Training 10 08 V3guestd38fb8
 
Social Media Dashboarding (reporting)
Social Media Dashboarding (reporting)Social Media Dashboarding (reporting)
Social Media Dashboarding (reporting)Scott K. Wilder
 
Social Media Dashboarding by Scott Wilder and semphonic
Social Media Dashboarding by Scott Wilder and semphonicSocial Media Dashboarding by Scott Wilder and semphonic
Social Media Dashboarding by Scott Wilder and semphonicEdelman Digital
 
Social Media2 Copy 2
Social Media2 Copy 2Social Media2 Copy 2
Social Media2 Copy 2HeatherDurham
 
50 insights in social media monitoring
50 insights in social media monitoring50 insights in social media monitoring
50 insights in social media monitoringSocial Figures
 
Max thomas-beyond-rankings-actionable-seo-reports-smx-east-2011-9-15-11
Max thomas-beyond-rankings-actionable-seo-reports-smx-east-2011-9-15-11Max thomas-beyond-rankings-actionable-seo-reports-smx-east-2011-9-15-11
Max thomas-beyond-rankings-actionable-seo-reports-smx-east-2011-9-15-11Max Thomas
 
Web 2.0 Presentation For Advertising Company
Web 2.0 Presentation For Advertising CompanyWeb 2.0 Presentation For Advertising Company
Web 2.0 Presentation For Advertising CompanyHarbaldeep Singh
 
The impact of Covid19 on your digital strategy
The impact of Covid19 on your digital strategyThe impact of Covid19 on your digital strategy
The impact of Covid19 on your digital strategySmart Insights
 
Unlocking Social CRM for your Organisation (Keynote)
Unlocking Social CRM for your Organisation (Keynote)Unlocking Social CRM for your Organisation (Keynote)
Unlocking Social CRM for your Organisation (Keynote)Joakim Nilsson
 
How to measure Social Media ROI
How to measure Social Media ROIHow to measure Social Media ROI
How to measure Social Media ROIScott K. Wilder
 
Internet reputation & Marketing
Internet reputation & MarketingInternet reputation & Marketing
Internet reputation & MarketingAppin Delhi
 

Similar to Freedatalabs Com The Brand Race Quadrant July 2009 Eng (20)

Web 2.0 new metrics new media oct 2011
Web 2.0 new metrics new media oct 2011Web 2.0 new metrics new media oct 2011
Web 2.0 new metrics new media oct 2011
 
Screening the web2.0
Screening the web2.0Screening the web2.0
Screening the web2.0
 
Social Media Monitoring and Reporting Services
Social Media Monitoring and Reporting ServicesSocial Media Monitoring and Reporting Services
Social Media Monitoring and Reporting Services
 
MBA Report.docx
MBA Report.docxMBA Report.docx
MBA Report.docx
 
Freedatalabs.Com Social Media Marketing Made Real Jan 2010 Eng With C...
Freedatalabs.Com   Social Media Marketing Made Real   Jan 2010   Eng   With C...Freedatalabs.Com   Social Media Marketing Made Real   Jan 2010   Eng   With C...
Freedatalabs.Com Social Media Marketing Made Real Jan 2010 Eng With C...
 
Brand analytics
Brand analyticsBrand analytics
Brand analytics
 
Five Steps For Getting Started With Social Media Monitoring (for Alterian)
Five Steps For Getting Started With Social Media Monitoring (for Alterian)Five Steps For Getting Started With Social Media Monitoring (for Alterian)
Five Steps For Getting Started With Social Media Monitoring (for Alterian)
 
Amex Training 10 08 V3
Amex Training 10 08 V3Amex Training 10 08 V3
Amex Training 10 08 V3
 
Amex Training 10 08 V3
Amex Training 10 08 V3Amex Training 10 08 V3
Amex Training 10 08 V3
 
Social Media Dashboarding (reporting)
Social Media Dashboarding (reporting)Social Media Dashboarding (reporting)
Social Media Dashboarding (reporting)
 
Social Media Dashboarding by Scott Wilder and semphonic
Social Media Dashboarding by Scott Wilder and semphonicSocial Media Dashboarding by Scott Wilder and semphonic
Social Media Dashboarding by Scott Wilder and semphonic
 
Social Media2 Copy 2
Social Media2 Copy 2Social Media2 Copy 2
Social Media2 Copy 2
 
50 insights in social media monitoring
50 insights in social media monitoring50 insights in social media monitoring
50 insights in social media monitoring
 
Max thomas-beyond-rankings-actionable-seo-reports-smx-east-2011-9-15-11
Max thomas-beyond-rankings-actionable-seo-reports-smx-east-2011-9-15-11Max thomas-beyond-rankings-actionable-seo-reports-smx-east-2011-9-15-11
Max thomas-beyond-rankings-actionable-seo-reports-smx-east-2011-9-15-11
 
Digital Marketing By Dr. Naveed
Digital Marketing By Dr. NaveedDigital Marketing By Dr. Naveed
Digital Marketing By Dr. Naveed
 
Web 2.0 Presentation For Advertising Company
Web 2.0 Presentation For Advertising CompanyWeb 2.0 Presentation For Advertising Company
Web 2.0 Presentation For Advertising Company
 
The impact of Covid19 on your digital strategy
The impact of Covid19 on your digital strategyThe impact of Covid19 on your digital strategy
The impact of Covid19 on your digital strategy
 
Unlocking Social CRM for your Organisation (Keynote)
Unlocking Social CRM for your Organisation (Keynote)Unlocking Social CRM for your Organisation (Keynote)
Unlocking Social CRM for your Organisation (Keynote)
 
How to measure Social Media ROI
How to measure Social Media ROIHow to measure Social Media ROI
How to measure Social Media ROI
 
Internet reputation & Marketing
Internet reputation & MarketingInternet reputation & Marketing
Internet reputation & Marketing
 

More from Freedata Labs

Smau Milano 2014 - Per fare un buon Storytelling ci vuole una buona Social In...
Smau Milano 2014 - Per fare un buon Storytelling ci vuole una buona Social In...Smau Milano 2014 - Per fare un buon Storytelling ci vuole una buona Social In...
Smau Milano 2014 - Per fare un buon Storytelling ci vuole una buona Social In...Freedata Labs
 
B2B e Social Media: come trasformare i dipendenti in Brand Ambassador
B2B e Social Media: come trasformare i dipendenti in Brand AmbassadorB2B e Social Media: come trasformare i dipendenti in Brand Ambassador
B2B e Social Media: come trasformare i dipendenti in Brand AmbassadorFreedata Labs
 
#NoFrills14 - Social Business Intelligence per il turismo.
#NoFrills14 - Social Business Intelligence per il turismo.#NoFrills14 - Social Business Intelligence per il turismo.
#NoFrills14 - Social Business Intelligence per il turismo.Freedata Labs
 
Social Listening: come sfruttare la social intellingence per guidare le data-...
Social Listening: come sfruttare la social intellingence per guidare le data-...Social Listening: come sfruttare la social intellingence per guidare le data-...
Social Listening: come sfruttare la social intellingence per guidare le data-...Freedata Labs
 
Moving beyond Social Listening: how to use Social Intellingence to power data...
Moving beyond Social Listening: how to use Social Intellingence to power data...Moving beyond Social Listening: how to use Social Intellingence to power data...
Moving beyond Social Listening: how to use Social Intellingence to power data...Freedata Labs
 
SMAU Firenze 2014 - Social Media e B2B, il caso Nexive
SMAU Firenze 2014 - Social Media e B2B, il caso NexiveSMAU Firenze 2014 - Social Media e B2B, il caso Nexive
SMAU Firenze 2014 - Social Media e B2B, il caso NexiveFreedata Labs
 
La Social Intelligence per guidare la customer experience nel B2B
La Social Intelligence per guidare la customer experience nel B2BLa Social Intelligence per guidare la customer experience nel B2B
La Social Intelligence per guidare la customer experience nel B2BFreedata Labs
 
SMAU Bologna 2014 - Social Media e B2B, il rebranding Nexive
SMAU Bologna 2014 - Social Media e B2B, il rebranding Nexive SMAU Bologna 2014 - Social Media e B2B, il rebranding Nexive
SMAU Bologna 2014 - Social Media e B2B, il rebranding Nexive Freedata Labs
 
Case History - SAP Italia - Gamification per rafforzare il posizionamento sui...
Case History - SAP Italia - Gamification per rafforzare il posizionamento sui...Case History - SAP Italia - Gamification per rafforzare il posizionamento sui...
Case History - SAP Italia - Gamification per rafforzare il posizionamento sui...Freedata Labs
 
SMAU Torino 2014 - I social media stanno conquistando il mercato B2B
SMAU Torino 2014 - I social media stanno conquistando il mercato B2BSMAU Torino 2014 - I social media stanno conquistando il mercato B2B
SMAU Torino 2014 - I social media stanno conquistando il mercato B2BFreedata Labs
 
Case History - Manfrotto - Web Listening per comprendere le dinamiche del mer...
Case History - Manfrotto - Web Listening per comprendere le dinamiche del mer...Case History - Manfrotto - Web Listening per comprendere le dinamiche del mer...
Case History - Manfrotto - Web Listening per comprendere le dinamiche del mer...Freedata Labs
 
SMAU Padova 2014 - B2B e social media le sfide e le opportunità
SMAU Padova 2014 - B2B e social media le sfide e le opportunitàSMAU Padova 2014 - B2B e social media le sfide e le opportunità
SMAU Padova 2014 - B2B e social media le sfide e le opportunitàFreedata Labs
 
Ascoltare il web - articolo a cura di Valeria Severini, CEO Freedata Labs
Ascoltare il web - articolo a cura di Valeria Severini, CEO Freedata LabsAscoltare il web - articolo a cura di Valeria Severini, CEO Freedata Labs
Ascoltare il web - articolo a cura di Valeria Severini, CEO Freedata LabsFreedata Labs
 
SMX Milano 2013 - The voice of the consumer, social media & consumer reviews
SMX Milano 2013 - The voice of the consumer, social media & consumer reviewsSMX Milano 2013 - The voice of the consumer, social media & consumer reviews
SMX Milano 2013 - The voice of the consumer, social media & consumer reviewsFreedata Labs
 
SMX Milano 2013 - Customer acquisition through social media & social data
SMX Milano 2013 - Customer acquisition through social media & social dataSMX Milano 2013 - Customer acquisition through social media & social data
SMX Milano 2013 - Customer acquisition through social media & social dataFreedata Labs
 
SMAU Milano 2013 - Il caso TNT post Italia
SMAU Milano 2013 - Il caso TNT post ItaliaSMAU Milano 2013 - Il caso TNT post Italia
SMAU Milano 2013 - Il caso TNT post ItaliaFreedata Labs
 
Social Responsibility: i Social Media per comunicare i valori aziendali
Social Responsibility: i Social Media per comunicare i valori aziendaliSocial Responsibility: i Social Media per comunicare i valori aziendali
Social Responsibility: i Social Media per comunicare i valori aziendaliFreedata Labs
 
WorldCommunicationForum 2013 - Le opportunità del Social Commerce
WorldCommunicationForum 2013 - Le opportunità del Social CommerceWorldCommunicationForum 2013 - Le opportunità del Social Commerce
WorldCommunicationForum 2013 - Le opportunità del Social CommerceFreedata Labs
 
"Social Media Analytics: il marketing diventa sempre più datacentrico" - Free...
"Social Media Analytics: il marketing diventa sempre più datacentrico" - Free..."Social Media Analytics: il marketing diventa sempre più datacentrico" - Free...
"Social Media Analytics: il marketing diventa sempre più datacentrico" - Free...Freedata Labs
 
SCHF 2012 - Fare SMM nel B2B - L’esperienza SAP Italia
SCHF 2012 - Fare SMM nel B2B - L’esperienza SAP Italia SCHF 2012 - Fare SMM nel B2B - L’esperienza SAP Italia
SCHF 2012 - Fare SMM nel B2B - L’esperienza SAP Italia Freedata Labs
 

More from Freedata Labs (20)

Smau Milano 2014 - Per fare un buon Storytelling ci vuole una buona Social In...
Smau Milano 2014 - Per fare un buon Storytelling ci vuole una buona Social In...Smau Milano 2014 - Per fare un buon Storytelling ci vuole una buona Social In...
Smau Milano 2014 - Per fare un buon Storytelling ci vuole una buona Social In...
 
B2B e Social Media: come trasformare i dipendenti in Brand Ambassador
B2B e Social Media: come trasformare i dipendenti in Brand AmbassadorB2B e Social Media: come trasformare i dipendenti in Brand Ambassador
B2B e Social Media: come trasformare i dipendenti in Brand Ambassador
 
#NoFrills14 - Social Business Intelligence per il turismo.
#NoFrills14 - Social Business Intelligence per il turismo.#NoFrills14 - Social Business Intelligence per il turismo.
#NoFrills14 - Social Business Intelligence per il turismo.
 
Social Listening: come sfruttare la social intellingence per guidare le data-...
Social Listening: come sfruttare la social intellingence per guidare le data-...Social Listening: come sfruttare la social intellingence per guidare le data-...
Social Listening: come sfruttare la social intellingence per guidare le data-...
 
Moving beyond Social Listening: how to use Social Intellingence to power data...
Moving beyond Social Listening: how to use Social Intellingence to power data...Moving beyond Social Listening: how to use Social Intellingence to power data...
Moving beyond Social Listening: how to use Social Intellingence to power data...
 
SMAU Firenze 2014 - Social Media e B2B, il caso Nexive
SMAU Firenze 2014 - Social Media e B2B, il caso NexiveSMAU Firenze 2014 - Social Media e B2B, il caso Nexive
SMAU Firenze 2014 - Social Media e B2B, il caso Nexive
 
La Social Intelligence per guidare la customer experience nel B2B
La Social Intelligence per guidare la customer experience nel B2BLa Social Intelligence per guidare la customer experience nel B2B
La Social Intelligence per guidare la customer experience nel B2B
 
SMAU Bologna 2014 - Social Media e B2B, il rebranding Nexive
SMAU Bologna 2014 - Social Media e B2B, il rebranding Nexive SMAU Bologna 2014 - Social Media e B2B, il rebranding Nexive
SMAU Bologna 2014 - Social Media e B2B, il rebranding Nexive
 
Case History - SAP Italia - Gamification per rafforzare il posizionamento sui...
Case History - SAP Italia - Gamification per rafforzare il posizionamento sui...Case History - SAP Italia - Gamification per rafforzare il posizionamento sui...
Case History - SAP Italia - Gamification per rafforzare il posizionamento sui...
 
SMAU Torino 2014 - I social media stanno conquistando il mercato B2B
SMAU Torino 2014 - I social media stanno conquistando il mercato B2BSMAU Torino 2014 - I social media stanno conquistando il mercato B2B
SMAU Torino 2014 - I social media stanno conquistando il mercato B2B
 
Case History - Manfrotto - Web Listening per comprendere le dinamiche del mer...
Case History - Manfrotto - Web Listening per comprendere le dinamiche del mer...Case History - Manfrotto - Web Listening per comprendere le dinamiche del mer...
Case History - Manfrotto - Web Listening per comprendere le dinamiche del mer...
 
SMAU Padova 2014 - B2B e social media le sfide e le opportunità
SMAU Padova 2014 - B2B e social media le sfide e le opportunitàSMAU Padova 2014 - B2B e social media le sfide e le opportunità
SMAU Padova 2014 - B2B e social media le sfide e le opportunità
 
Ascoltare il web - articolo a cura di Valeria Severini, CEO Freedata Labs
Ascoltare il web - articolo a cura di Valeria Severini, CEO Freedata LabsAscoltare il web - articolo a cura di Valeria Severini, CEO Freedata Labs
Ascoltare il web - articolo a cura di Valeria Severini, CEO Freedata Labs
 
SMX Milano 2013 - The voice of the consumer, social media & consumer reviews
SMX Milano 2013 - The voice of the consumer, social media & consumer reviewsSMX Milano 2013 - The voice of the consumer, social media & consumer reviews
SMX Milano 2013 - The voice of the consumer, social media & consumer reviews
 
SMX Milano 2013 - Customer acquisition through social media & social data
SMX Milano 2013 - Customer acquisition through social media & social dataSMX Milano 2013 - Customer acquisition through social media & social data
SMX Milano 2013 - Customer acquisition through social media & social data
 
SMAU Milano 2013 - Il caso TNT post Italia
SMAU Milano 2013 - Il caso TNT post ItaliaSMAU Milano 2013 - Il caso TNT post Italia
SMAU Milano 2013 - Il caso TNT post Italia
 
Social Responsibility: i Social Media per comunicare i valori aziendali
Social Responsibility: i Social Media per comunicare i valori aziendaliSocial Responsibility: i Social Media per comunicare i valori aziendali
Social Responsibility: i Social Media per comunicare i valori aziendali
 
WorldCommunicationForum 2013 - Le opportunità del Social Commerce
WorldCommunicationForum 2013 - Le opportunità del Social CommerceWorldCommunicationForum 2013 - Le opportunità del Social Commerce
WorldCommunicationForum 2013 - Le opportunità del Social Commerce
 
"Social Media Analytics: il marketing diventa sempre più datacentrico" - Free...
"Social Media Analytics: il marketing diventa sempre più datacentrico" - Free..."Social Media Analytics: il marketing diventa sempre più datacentrico" - Free...
"Social Media Analytics: il marketing diventa sempre più datacentrico" - Free...
 
SCHF 2012 - Fare SMM nel B2B - L’esperienza SAP Italia
SCHF 2012 - Fare SMM nel B2B - L’esperienza SAP Italia SCHF 2012 - Fare SMM nel B2B - L’esperienza SAP Italia
SCHF 2012 - Fare SMM nel B2B - L’esperienza SAP Italia
 

Recently uploaded

EUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersEUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersPeter Horsten
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdfChris Skinner
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfrichard876048
 
Unveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesUnveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesDoe Paoro
 
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...Hector Del Castillo, CPM, CPMM
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamArik Fletcher
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOne Monitar
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxbusiness environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxShruti Mittal
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxRakhi Bazaar
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdfMintel Group
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsIndiaMART InterMESH Limited
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...ssuserf63bd7
 

Recently uploaded (20)

EUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersEUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exporters
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
 
Unveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesUnveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic Experiences
 
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management Team
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
WAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdfWAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdf
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxbusiness environment micro environment macro environment.pptx
business environment micro environment macro environment.pptx
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan Dynamics
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
 

Freedatalabs Com The Brand Race Quadrant July 2009 Eng

  • 1. Freedata Labs Web Monitoring Service The Brand Race Quadrant® Pioneers in social data July 2009 Member of: London Milan Torino
  • 2. Web Listening & Seeding Process
  • 3. Web Monitoring Process Explained Step 0 – Initial Analysis Initial analysis identifies keywords that are used for Web crawling. Multiple keywords are necessary to ensure Web search errors are minimized. This step also identifies where on the Web people discuss about products or brands object of the analysis. Step 1 – Feeding The feed counts about 45K distinct sources and 300K clips per day. Additionally, the feed includes more than 1M blog posts per day. Sources are as in the picture above. Queries against each search engine are scheduled appropriately (at least once a day) in order to ensure the highest incremental coverage. Step 2 – URL Analysis Each source collected is already typed (i.e.: Web, blog, forum). We define a blacklist of sites that shall be excluded from the analysis. We also classify the sources based on its geographical origin (where possible).
  • 4. Web Monitoring Process Explained Step 3– ON/OFF Target Foreach monitoring,aspecificprofile (i.e.:asetofqueriesandrulescombined hierarchically)is defined.Eachclipisanalyzedagainstthegiven profile,andarelevanceindexisassignedtothe clip.Whentherelevanceindexisbelowagiventhresholdtheclipismarkedasofftargetandexcludedfromthe analysis. Step4–NaturalLanguageProcessing Analysis Eachrelevantcliprunsthrougha multi-stagepipelineof analysis.Theanalysisincludes (notnecessarilyinthis order): − Target Identification:mentionsofagiventargetandotherreferencesare identified; − Linguistic Analysis:morphsyntacticanalysisofgiven clip. Sentences, lemmas, part-of-speech (i.e.: nouns, verbs, adjectives, etc.)andsyntacticroles (subject, object)are identified; − PolarItems Identification:polaritems (i.e.:termsandphrasesthatconveysomekindofpolar orientation)areidentifiedandapolarstrengthisassignedtothe item; − ResolutionofPolarity Relations:polaritemsareassociatedtothecorresponding target,inaccordancewiththeroleofthetargetinthesentence (parsetree analysis). Step5–Polarity Scoring Foreachtargetapolarityscoreisassignedbyevaluatingtheweightedalgebraicsumofallthepolarityrelationsfoundinagiven clip.
  • 5. Freedata Labs Offering Cycle How much do they talk of my brand ? How can I act to change my brand perception (Social Media Marketing) ? How do they talk about my brand ? Which are the main topics and features mentioned about my brand ? Where is my brand positioned against my competitors and how can I act ? Which are the most used words “attracting” my brand ?
  • 6.
  • 7. Did the sentiment against my brand change in response to my actions ?
  • 8. Did I succeed to positively influence my brand ?
  • 9. Which are the subjects of on-line conversations, can I act somehow ?
  • 10. How can I use more efficiently my marketing mix budget ?It is now possible to know and measure what consumers say about my brand and products and act consequently.
  • 11. Overall & Social Buzz Buzz generates two different metrics. Buzz Overall comprises both consumers’ conversations on the Web as well as corporate communication and measures how much a brand or product is talked about on the Web. Social Buzz concentrates only on how much consumers talk about a brand or product on social networking sites. Both metrics can be compared to sales data and help predict future sales trends. And example (beers):
  • 12. Advocacy Net Promoter ® Score (a metric developed by Bain) is used as a measure of the sentiment (advocacy) found on the Web towards a brand or product (from forums, newsgroups, blogs, …). Conversations are analysed using semantic instruments to assign a score in a range from 0 to 10 (from extreme negative to highly positive).
  • 13. Topics & Features Topics and features tracking on brand and products as they merge from conversations on the Web helps marketing to better address initiatives and communication as well as better position the brand and products against competitors. An example (beers – in Italian): Powered by
  • 14. Semantic Map Semantic map, generated thanks to a AI specialised software, shows the “attraction” of multiple words towards brands observed. An example (beers – in Italian): Powered by
  • 15. The Brand Race Quadrant® Buzz & Advocacy (Net Promoter® Score) are reported in a quadrant(The Brand Race Quadrant®) where brand or products can be easily compared to thoseof competitors. Marketing initiatives can leverage on this mapping and set the appropriate next steps. An example (beers): Buzz
  • 16. Buzz vs. Sales Dreher Beck’s Splugen Nastro Azzurro Peroni and Dreher seem to have a bigger market share even if with a lower buzz (communication). Moretti and Carlsberg instead seem to have a higher communication compared to their market share.
  • 17. Listening Marketing Listen & Act Marketing Mix Web Competitive Analysis Brand/Product Perception Communication Feed for all of the Marketing Mix
  • 18. Get in Touch Alex Giorgi a.giorgi@freedatalabs.com