This document discusses the branding strategy and design elements used across a website, magazine, and billboard to promote a regional magazine focused on the northeast of England. Key elements that are reused include a color scheme of red, white, and blue inspired by the Union Jack flag, the Avenir light font, red oblong graphic shapes, the slogan "Can You Escape?" to promote a fictional movie, and photographs of the same female model and locations around Sunderland for consistency. The goal is to create recognition and synergy between the different promotional materials through the repeated use of these visuals, colors, fonts and messages.

1. SYNERGY

2. I have been making sure my
website and magazine and
billboard. I have picked a
colour scheme being red,
blue and white relating the
the union jack. I have
desided to stick with these 3
colours through out so I can
create links between the 3. I
have also kept the same
font I found on wix called
Avenir light which I think
looks professional

3. I have been re using
these red oblongs
throughout, I also
have used the same
slogan for the movie
“Can You Escape?”. By
using this constantly
it will become
recognizable to the
movie just like my
magazines slogan
“Focus, The North
East” Which will be on
my billboard
magazine and
website.

4. I have kept the same focus model through out as she will be
recognizable as the face of my magazine for this month, not only her
but Seaburn beach and Sunderland College. The area is more
important to regional magazines as no famous faces are in it, By just
using a normal girl no one famous on the cover helps relate to the
codes and conventions of regional magazines. I mentions she is up
and coming but only to independent cinema as this magazine
doesn’t focus Hollywood which is why I have made up actors and
movie tiles to create a regional effect that this magazine only applies
to this area. I have changed the costumes of models through out so
at least the costume and settings change.

5. I have made seaburn beach the focus of my magazine
because it is a regional magaaine and like Vibe and Spark
events and area are supposed to sell the magazine. I can
clearly see the beach in the back ground of many pictures and
Sunderland college in one. I do want to have a professional
picture as the cover of my magazine but photoshop seaburn
beach into the back ground and maybe alter it so the colour
red, blue and white stand out over it linking to my website.

6. When researching billboards I
noticed they were all very simplistic,
not much was going on in them, the
colours were all the same as well. I
will have to give the same affect if I
want my billboard to be successful. I
have started to collect images of
noticeable land marks around the
north east, mainly Newcastle. I took
many images of the bridge and a
few of my self standing next to it.
My favorites so far are the bridge on its own and my model
standing next to a wall. I will continue to test out new layouts
to see which looks the best and which has the most synergy
with everything else. I am continuing to use the red rectangle
which is prevalent through out, also the white text over the
top and font is reused the slogan is also re used so everyone
knows what this billboard is about.