1) The document discusses gathering audience feedback through surveys, test screenings, and reviews of draft materials to improve pre-production of films and marketing materials. 2) The author conducted surveys, screened a rough trailer cut, and gathered feedback on a film poster and magazine cover to inform revisions. 3) Feedback indicated issues with sound effects, editing, and timing of a jump scare in the trailer, which the author used to improve the project.

1. Media Studies
Evaluation
QUESTION 3

2. Paragraph 1
 Its highly important to collect as much audience feedback as possible when it
comes to pre-production of large projects such as new film making and
release. Examples of films which had huge success from campaigning and
audience research was The Woman in Black. When it came to movie budget it
was estimated at 15 million, but when it came to the Box office it made a large
sum of 128.5 million, over 4 times more than the original budget. The Woman
in Black made as of from June 2012 has made $127,730,736 worldwide. This
could be thanked by several reasons, one is from the favourable main starring
actor Daniel Radcliffe who got involved with many mini projects which were all
to do with the upcoming release of The Woman in Black which was Radcliffe’s
next big thing after the famous film series of Harry Potter. Just by this evidence
you can just see how important audience research and feedback is to new
projects, so people can understand what people want from new movies to
reach its full potential for viewers.

3. Paragraph 2
 I gathered audience feedback through different methods. The first was at the
beginning for pre-production where we conducted a survey for people to
answer on what type of horror films they watch and what sort of things they
wish to see in the upcoming project. The second was through a class screening
of our rough-cut trailer which was where I could receive both positive and
constructive criticism. In total I got roughly 20 responses from the whole class
which both informed and helped us to go back and improve our trailer in ways
to approve that specific target audience. The third method was through
gathering feedback for my final cuts of my film poster and magazine front
cover. Again, I got both positive and constructive criticism which enabled me
to see through the viewers point of view. This was all gathered from outside of
lesson from my fellow peers who took time to review both of my products and
assess on what they thought was good and what they thought could be
improved.

4. Pre-Production Questionnaire and
Responses Link
 <iframe allowfullscreen="" frameborder="0" height="485" marginheight="0" marginwidth="0" scrolling="no"
src="//www.slideshare.net/slideshow/embed_code/key/ECJ53IuASigkuv" style="border-width: 1px; border: 1px solid #ccc;
margin-bottom: 5px; max-width: 100%;" width="595"> </iframe> <br />
 <div style="margin-bottom: 5px;">
 <strong> <a href="https://www.slideshare.net/ellenbrown12/questionnaire-analysis-69874570" target="_blank"
title="Questionnaire analysis">Questionnaire analysis</a> </strong> from <strong><a
href="https://www.slideshare.net/ellenbrown12" target="_blank">ellen brown</a></strong> </div>
 From this feedback we were able to find what type of horror film to create
and what sort of prices and things to really look into and consider. From
this the group were able to decide on what type of target audience we
were working with.

5. Written Feedback for Magazine and
horror poster
Here I have my written feedback taken from 6 individuals all
from the same age group assessing my horror poster and
horror magazine. This feedback was very useful as it enabled
me to have an outside opinion from viewers. The most
frequent response from my magazine which they liked was
“The style and colour”. A frequent comment made when it
came to the magazine improvements was to use up more
space, and not having so much blank space for the front cover.
When it came to my horror film poster the most frequent thing
mentioned for something that went well for the it was the
picture, and how the “Silhouette works well”.. This clearly
makes this more effective for my viewers. Something which
could be an improvement which I will take on board is the Tag
Line, it could be more bolder to “grab viewers attention”. All
this feedback has helped me to go back and look at my work
and adjust it to the liking of both me and from the viewers. I
believe that taking answers all from the same age group
helped as this was the type of age group the film would have
been aimed for and to get direct responses from a direct
target audience makes the outcome feedback more useful.

6. Beached Feedback YouTube link
 https://www.youtube.com/watch?v=W1jVfoh2yYY&list=PLG7_djL8UkRq-
uQsHsit3h_g8q6uIihke&index=2
 Link to written feedback
 http://www.slideshare.net/secret/oyfTgwTIS4CGNh

7. Paragraph 3
 We got a variety of feedback but we noticed that certain aspects came up when it
came to receiving back our feedback for our rough cut trailer. Going through the
written feedback from the class the most frequent improvement was the seagull sound
effects at the beginning of the trailer and the editing could of been a lot smoother. In
addition another one was the jump-scare was timed wrong and did not have the same
effect as a professional horror trailers do. However, from positive feedback we found it
helpful that many could understand the rough idea of the plot and the variety of shot
types worked well with the trailer, and also expressed our knowledge on the camera
skills which the professionals do. I think this was a useful way to gather a response
because there was a larger audience to respond, also they were all of the same age
group which was the direct target audience for our trailer. In addition, because there
was a large number of responses there was more to take on board and reconsider to
improve our work.

8. Paragraph 4
 The feedback I received for my poster and magazine really helped, and I
took all the responses on board to improve both. I made a few edits on my
poster and added more cover lines on my magazine front cover to remove
some of the blank space which took up the majority of the front cover. For
our trailer we immediately removed the over powering sound effects, as
well as improving the editing to make the piece more smoother. We also
decided to go out a film a bit extra to get more footage to create a more
scarier aspect to it, because the trailer slightly lacks it.