Seeking investors and incestments, where to start.

1. Seeking
investors and
investments,
where to start"
Cristobal Alonso and Alexa Balkova
H2 2018

3. We support early-stage
startups through education,
mentorship, and financing

4. STARTUP WISEGUYS
LEADING INTERNATIONAL
B2B ACCELERATOR
13
accelerator
batches
125+
portfolio
companies
€27M+
fundraised for
portfolio companies
200+
investors
7+
years of
experience
4

5. RIGA
-FinTech-
TALLINN
-B2B SaaS-

6. Do you really need investors ?
OK, you think you do. Then Let's start!

7. 7

8. 8

9. Any time is good to raise money, right ?

10. FUNDING

11. It is a battle of equals,
VCs need you as much as you need them

12. It all starts by doing lots of homework
Never be happy just sharing your story, you need to learn about your potential
funder and if you like to work with them

13. The wrong investor could be in many ways
WORSE than closing the company now

14. Networking, Networking, Networking

15. BEFORE I CONTINUE,
let me share one great source of inspiration
▪ Networking is building relationships
▪ Relationships are solidified by trust
▪ Gain trust by asking not what people can do for you,
but what can you do for others.
▪ Networking is the acquisition and maintaining
of lasting relationships.
“Relationships are more like muscles, the more you work on them, the stronger they get.”
- Keith Ferrazzi

16. Some of my lessons on NAP

18. COMING OUT - GATEKEEPERS

19. HOW TO CHOOSE
THE RIGHT ONE

20. They will ask you
EVERYTHING
Don’t bullshit (people
talk!)
Know where the money
is

21. 1. Description (one liner + positioning
statement)
2. MRR / gross revenue / net revenue
3. The ask
4. Pitch deck
5. Fin model (PnL + cash flow)
6. Founders
MAIN INFO

22. • Stage
• Markets: revenue & customers
• Other investors
• Working full-time?
CHECKLIST #1

23. CHECKLIST #2
• Sales model
• Inbound / outbound
• Not good: sales only
warm network
• Know how to sell & to
attract
• Referrals

24. Yes, sure. Keep us updated

25. Keep them updated*!
*Angels: 1 per month
VCs: 1 per quarter

26. They are definitely IN!!!!

27. Valuation is (NOT) KEY

28. You are the company CEO
▪ You are the CEO, you should know your
company financials inside out
▪ But you don’t need to know SAC per
each channel and for the past 6 months
▪ You have a team and it is OK to follow
up after the meeting

29. Upcoming programs
Cybersecurity and DefenseAI — March 2019
B2B SaaS — April 2019
Apply now: startupwiseguys.com

30. IMPOSSIBLE IS
NOTHING
For more details contact:
Cristobal Alonso
cristobal@startupwiseguys.com