Etsy маркетингът — лесен достъп до глобалния пазар за дизайнерски продукти

1. ILIYAN OPREV
Etsy marketing:
easy access to the
global Market For
designer goods

2. Founder of Artery Team,
Eleven ventures company
Etsy and Ecomm since 2013
go-to-market strategy,
data storytelling and
coaching for early-stage
teams

4. ✓ We GROW etsy stores
✓ WE SAY NO! TO
creators STRUGGLING
WITH marketing
✓ DOING ETSY MARKETING
LIGHTS US UP

6. ✓ Etsy marketing team
since 2015
✓1,000+ etsy shops
supported
✓$20M+ in etsy sales
✓ Focus on fashion and
home décor brands

8. You are in the
right place if…
You are working at
a designer goods
brand that you want
to take global
Reason
01

9. You are in the
right place if…
You want to start
your own etsy store
as a creator
Reason
02

10. You are in the
right place if…
You want to Find out
what it feels Like
To market exciting
products
Reason
03

11. Which one are you?
Looking for
new markets
01
Do your own
thing
Develop your
career
03
02

12. Whatever your motivation,
Congrats on being
here!
Etsy is an Exciting blue
ocean, enjoy the journey!

13. I will show you how to get
started on etsy and how to
grow an etsy store into a
profitable business, while
doing fun and rewarding
marketing

14. Where we’re going…

15. Where we’re going…
Etsy is low-cost
and easy to enter
01

16. Where we’re going…
Direct-to-customer
revenue and logistics
02
Etsy is low-cost
and easy to enter
01

17. Where we’re going…
Etsy is low-cost
and easy to enter
01
D2C revenue
and logistics
02
Etsy marketing
tools
03

18. Where we’re going…
Etsy is low-cost
and easy to enter
01
D2C revenue
and logistics
02 Building an
etsy business
04
Etsy marketing
tools
03

19. Where we’re going…
Etsy is low-cost
and easy to enter
01
D2C revenue
and logistics
02
Etsy marketing
tools
03
Building an
etsy business
04
Q&A
5 mins
05

20. Where we’re going…
Etsy is low-cost
and easy to enter
01
D2C revenue
and logistics
02
Etsy marketing
tools
03
Building an
etsy business
04
Coffee &
Closing
panel
06
Q&A
5 mins
05

21. Etsy is
low-cost
and easy
to enter

22. Etsy is
3rd party marketplace
for designer goods

23. Q2 ‘22 turnover
$3B
+300% vs ‘19
Q2 ‘22 turnover
$18.5B
-18% VS ‘19

24. Designer goods
✓ Designed/produced by the brand
✓ no direct resale
✓ Physical and digital products
✓ Product partners allowed

25. FURNITURE

26. clothing

27. Home décor

28. Digital art

29. Crochet baby hats, of course

30. Low-cost and easy to enter
✓ No upfront fees
✓ Bank proof after first sale
✓ 10% per sale + $0.20 per listing
✓ Etsy ads options

31. Etsy as an ecomm platform
✓ Easy to manage store front
✓ Desktop and in-app shopping

33. Etsy as an ecomm platform
✓ payment processing
✓ Social proof
✓ Buyer/seller protection

34. Etsy as a marketing platform
✓ Detailed & User-friendly analytics

38. Etsy as a marketing platform
✓ Detailed & User-friendly analytics
✓ Flexible product/marketing tools
✓ In-app store management
✓ Convenient crm system

40. Setting up an etsy shop -
As easy as getting
started on tik tok
but building success
requires smart and
consistent effort

42. D2C
revenue and
logistics
Around the globe

43. GETTING PAID
✓ BANK ACCOUNT + DEBIT CARD
✓ SET YOUR PRODUCT AND SHIPPING
PRICES
✓ AUTOMATED DEDUCTION OF FEES
✓ BANK TRANSFERS AT ANY TIME

44. Legal & accounting
✓ EOOD OR OOD + Vat registration
✓ Easy accounting
✓ Pay your taxes
✓ But make sure you have a business
first - $1-2,000 / month

45. Global shipping - postal
1-2 weeks delivery time

46. Global shipping - express
2-5 days delivery time

47. Global shipping
✓ Estimate your volume
✓ Request an offer
✓ Alternative postal providers provide
many quality-of-life integrations
✓ 99% delivery rate

48. Marketing tools
for efficient
Etsy growth

49. The #1 reason to be on etsy
Is qualified traffic
Q2 ‘22 active buyers
88M

50. Etsy seo and ads drive
qualified traffic
Visual marketing
& promotions
Boost conversions

51. etsy seo
✓ 100M unique items
✓ 3 integrated search engines
✓ Product-based seo
✓ Keywords and analytics

52. etsy seo

53. Etsy seo – getting started

54. etsy seo can be an artform
✓ Keyword enrichment – add keywords
✓ Analytical optimization – what works?
✓ Seasonal optimization – match key
phrases with relevant products
✓ Experiment and monitor every week

55. SEO
Start
800%
growth
in month 4
Seo Impact is significant

56. Real-time etsy seo
✓ Trends and seasons change
✓ Huge occasion-based spikes
✓ Product ranking is very dynamic
✓ Etsy analytics are your best friend

57. +$7,500
in Month 2
600%
Growth
in month 7
SEO
Start
$5,400
in January
Real-time seo adds up

58. Etsy ads appear in search
Native
Etsy ads

59. etsy Ads depend on seo
✓ ads boost search ranking
✓ You “bid” for keywords through
organic optimization
✓ Spend money after good
organic results

60. Etsy visual marketing
Cover
Banner
Design Announcement
section
updates
Your store is a visual canvas

61. Featured
Products
(Design &
Rearrange)
Customized
badges Design
Sections
Rearrange
Front Page
Rearrange
Etsy visual marketing

62. Etsy visual marketing
Secondary product
photo design
Double
Thumbnail
(primary photo)

63. Etsy visual marketing
Size Chart Design
(secondary photo)
Badge
design

64. Promotions & email marketing
✓ Regular promotions convert carts

65. Flash sales
can convert
carts

66. Promotions & email marketing

67. Promotions & email marketing
✓ Regular promotions convert add to carts
✓ Engage with emails
✓ 1-3,000 sales/emails needed for impact
✓ Annual calendar with occasions
drives the narrative

68. Building a
successful
Creative business

69. You are growing a business
✓ Build for long-term success
✓ Taking off needs time
✓ Investment pays off
✓ Snowball growth of Trust and exposure
✓ Teamwork does miracles

70. Creative innovation
✓ start at 20-30 listings, aim for 200-400
✓ Add new listings regularly
✓ Improve every photoshoot
✓ Listen to your customers
for features and variations
✓ extend your product line

71. Smart strategy
✓ Prioritize etsy
✓ Pick your battles / channels
✓ set it and forget It rarely works
✓ Plan around an annual calendar
✓ Leverage etsy potential before moving on

72. Thank you
for your attention!
artery.team
hi@artery.team
Artery team
@arteryshares