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Business Model Canvas
7. Key partners 8. Key activities 1. Value propositions 4. Customer
relationships
2.Customer
segments
6. Key resources
3. Channels
9. Cost structure 5. Revenue stream
Paying guests
Surge pricing
Commission from restaurant
& tour
Other homestays
Private agencies
(tour operators)
Public agencies
(National & states
tourism organization)
Universities & institution
of higher learning
Restaurant
Handicraft sales
Official website
Social Media
Business card
Customer satisfaction
Learn about customer
Stay in regular contact
Reward loyalty
Homestay
For tourist, backpacker
Temporary
accommodation
“Village Homestay”
Customer : Tourist,
backpacker
Short stay, long stay
Tourist attraction
Capital cost
Advance booking
Housekeeping
Amenities
Asset
Interior design
Staff payment Maintenance cost
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VALUE PROPOSITION
Build the homestay named “Village Homestay”
For tourist and backpacker
Provide the temporary accommodation for tourist (a house or room)
Cheaper price than hotels and resorts
Comfortable and affordable
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CUSTOMER SEGMENT
Customer : Tourist (big group), backpacker (single person or
couples)
Either for short stay or long stay (during public holiday or
weekend or festive seasons)
Located at tourist attraction
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CHANNEL
CHANNE
L
Our official website :
www.villagehomestay
.com
Facebook :
VillageHomestay
Instagram:
Village_Homestay
Phone number:
04-5223067 (Office)
017-5132255 (Miss
Sue)
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CUSTOMER RELATIONSHIP
1) Customers satisfaction
Build customers satisfaction to the all services that we had provided.
2) Learn about customer
The key to learn about customer is to continue the conversation after
the transaction.
3) Reward loyalty
Make customers feel appreciated by sending a thank you note,
vouchers or other tokens.
4) Stay in regular contact with customers
Let customers know about the up coming event
Follow up with customers about their feedback
Send friendly reminder about their booking details
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Revenue stream
Paying guests Surge pricing
Commission from
restaurant & tour
Handicraft sales
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KEY RESOURCES
Capital cost
• Share between business
partners
• Loan from bank
Asset:
• Land, houses, vans
Interior designer
Drivers
Manager
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Key partners
• To develop packages and enhances promotional activitiesOther homestays
• To develop packages and enhance promotional activities
Private agencies
(Tour operators)
• To seek assistance in terms of training, funding, marketing &
promotion and other technical advice
Public agencies
(National & states tourism organization)
• To develop joint program in environmental conservation &
cultural preservation
Non- Governmental Organization (NGOs)
• To seek assistance in training and technical advice
Universities & institution of higher
learning
• Food serving-packages & promotional activitiesRestaurant
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KEY ACTIVITY
Homestay management:
• Advance booking
• Maintenance
Service:
• Housekeeping
Amenities:
• Swimming pool
• Cycling park
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COST STRUCTURE
Most important: staff payment
Most expensive: maintenance
Fix cost: furniture
Variable cost: utilities
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CONCLUSION
Brilliant idea because of high
demand due to rapid
development in tourism
industry.
