4. 1. STRENGTH
- Geographical location and
climate
- Potential and capacity for
growth
- Support of local community
2. WEAKNESSES
- Seasonality
- Human resources
- Lack of defined products
3. THREATS
- Rapid growth of competitors
- Climate changes
- Demographic trends
4. OPPORTUNITYS
- Potential for developing new
products
- EU funds and developing
- Development of off- season
tourism
SWOT ANALASYS
5. GOALS
1. Development of innovative products
2. Development and improvment of infrastructure
3. Creating conditions for the development of entrepreneurship
6. 1. DEVELOPMENT OF INNOVATIVE PRODUCTS
TARGETING PRODUCTS
Singles
Couples
Families
with
children
- Cultural events
- Active Tourism
- Cultural events
- Eco- eno- gastro
tourism
Empty
nesters
- Eco- eno- gastro
tourism
- Rural tourism
7. 2. DEVELOPMENT AND IMPROVMENT OF
INFRASTRUCTURE
Improvment area
Connectivity and traffic trough the tourist
season
Accomodation quality and cappacity
Bus service
Coastal ship connectivity
Parking places
Electrical transport for city movement
Improvments
Using more sources
Building and conversion of accomodation
cappacity
More frequent bus lines
New and more frequent ship lines
Extend parking capacity
Development and implementation of
electrycity based transport
8. 3. CREATING CONDITIONS FOR THE
DEVELOPMENT OF ENTREPRENEURSHIP
1. EU funds
2. Support of local authorities
3. Simlipying cadastre and land Registry
