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HOW TO MAKE ŠIBENIK GREAT
AGAIN
1. STRENGTH
- Geographical location and
climate
- Potential and capacity for
growth
- Support of local community
2. WEAKNESSES
- Seasonality
- Human resources
- Lack of defined products
3. THREATS
- Rapid growth of competitors
- Climate changes
- Demographic trends
4. OPPORTUNITYS
- Potential for developing new
products
- EU funds and developing
- Development of off- season
tourism
SWOT ANALASYS
GOALS
1. Development of innovative products
2. Development and improvment of infrastructure
3. Creating conditions for the development of entrepreneurship
1. DEVELOPMENT OF INNOVATIVE PRODUCTS
TARGETING PRODUCTS
Singles
Couples
Families
with
children
- Cultural events
- Active Tourism
- Cultural events
- Eco- eno- gastro
tourism
Empty
nesters
- Eco- eno- gastro
tourism
- Rural tourism
2. DEVELOPMENT AND IMPROVMENT OF
INFRASTRUCTURE
 Improvment area
 Connectivity and traffic trough the tourist
season
 Accomodation quality and cappacity
 Bus service
 Coastal ship connectivity
 Parking places
 Electrical transport for city movement
 Improvments
 Using more sources
 Building and conversion of accomodation
cappacity
 More frequent bus lines
 New and more frequent ship lines
 Extend parking capacity
 Development and implementation of
electrycity based transport
3. CREATING CONDITIONS FOR THE
DEVELOPMENT OF ENTREPRENEURSHIP
1. EU funds
2. Support of local authorities
3. Simlipying cadastre and land Registry
THANK YOU

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Promocija Šibenika

  • 1. HOW TO MAKE ŠIBENIK GREAT AGAIN
  • 2.
  • 3.
  • 4. 1. STRENGTH - Geographical location and climate - Potential and capacity for growth - Support of local community 2. WEAKNESSES - Seasonality - Human resources - Lack of defined products 3. THREATS - Rapid growth of competitors - Climate changes - Demographic trends 4. OPPORTUNITYS - Potential for developing new products - EU funds and developing - Development of off- season tourism SWOT ANALASYS
  • 5. GOALS 1. Development of innovative products 2. Development and improvment of infrastructure 3. Creating conditions for the development of entrepreneurship
  • 6. 1. DEVELOPMENT OF INNOVATIVE PRODUCTS TARGETING PRODUCTS Singles Couples Families with children - Cultural events - Active Tourism - Cultural events - Eco- eno- gastro tourism Empty nesters - Eco- eno- gastro tourism - Rural tourism
  • 7. 2. DEVELOPMENT AND IMPROVMENT OF INFRASTRUCTURE  Improvment area  Connectivity and traffic trough the tourist season  Accomodation quality and cappacity  Bus service  Coastal ship connectivity  Parking places  Electrical transport for city movement  Improvments  Using more sources  Building and conversion of accomodation cappacity  More frequent bus lines  New and more frequent ship lines  Extend parking capacity  Development and implementation of electrycity based transport
  • 8. 3. CREATING CONDITIONS FOR THE DEVELOPMENT OF ENTREPRENEURSHIP 1. EU funds 2. Support of local authorities 3. Simlipying cadastre and land Registry