1) Cyprus has traditionally relied on a Fordist model of beach tourism but is now trying to transition to a more diversified, post-Fordist approach. 2) However, the decentralization of governance has been only partial, and regional tourism boards still lack funding and autonomy from the national tourism organization. 3) Many small businesses in rural areas also have low professional capacity, hindering development of sophisticated tourism products. 4) A few innovative businesses have succeeded independently but do not cooperate with regional boards due to the boards' structural weaknesses. Strong leadership is still needed to fully transition destinations away from the old Fordist model.