This is a personal branding project that I completed at FullSail University. I completed this course in October of 2022.

1. PERSONAL BRAND EXPLORATION
Slim-Killa
Project & Portfolio I: Week 1
October 3rd, 2022

2. My biggest goal in life is to make
the world laugh. I believe I can
make people understand each other
through laughter. Laughter is the
only thing in life that I know to be
constant and I see it as the
ultimate unifier. If I can help
improve the state of the world, by
helping us laugh and understand one
another. I will have done my job as
the Slim-Killa.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
•Camera Operator
•Film and video editor
•Audio and Video technician
The Entertainer- All of my work
is based on bringing laughter to
others. This brings a less
serious nature to all the things
I work on. Since all my work is
made for laughter, I take a much
more casual/easy-going approach
to life.
In
fl
uencer for YouTube
Picture Relevant
to Your Industry
Goes Here

4. Professional Editors/Videographers
TARGET AUDIENCE
Bernard Bushnell
Outreach Plan:
• I will read up on his past
accomplishments as to give a strong
subject line in my first reach out.
• I am going to contact him through his
website. If this does not work I will try
using his phone number or sending a
letter to his address.
• If can get his attention I will follow up
with him within the first week.
PROFILE
PICTURE Professional Freelance
Videographer
Sanjay Werma
Outreach Plan:
• I will finish setting up my LinkedIn page
as I can only reach him through LinkedIn.
• I will reach out to him through LinkedIn
because he has no other forms of
communication on his account.
• If can get his attention I will follow up
with him within the first week.
PROFILE
PICTURE
Video Editor at Sunrise Media
Akram Nihan
Outreach Plan:
• I will fully set up my LinkedIn profile
as to ensure my best public image on the
site.
• I will email Nihan from my personal email
and ask for his advice for a beginning
editor
• If he reaches back out to me I will
follow back up within the first week of
interaction.
PROFILE
PICTURE Professional Freelance Video
Editor

5. GOALS
Short Term: (Immediately After Graduation,
2023)
•100,000 subscribers on YouTube.
‣Continue to post 3 YouTube shorts a
day.
Mid Term: (2027)
•Expand my brand across multiple platforms
and be more than just a YouTube star.
‣Build up my external brands, such as
my clothing brand.
Long Term: (2037)
•Be the greatest entertainer alive.
‣Push past being one thing at a time.
Wear many hats, wherever I go.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Final Cut Pro
SOFT
HARD
Novice / Adept / Expert
Analytics Analyzation Novice / Adept / Expert
Public Speaking Novice / Adept / Expert
Team Cooporation Novice / Adept / Expert
Computer Generated Graphics
SOFT
HARD
Novice / Adept / Expert
Composition and editing of audio Novice / Adept / Expert
Sales and Marketing Novice / Adept / Expert
Knowledge of Fine Arts Novice / Adept / Expert

7. I will help young adults in America
develop, by making YouTube videos to
make them laugh and understand the
world.
PROMISE

8. CREDENTIALS
Work Experience:
•2021-2022 Worked in customer
service (Coffee Shop)
•2021-Current Social media
content editor (For Slim-Killa
on YouTube)
Education:
•High School Diploma, Chico
High School (Exp. 2021)
•Sports Broadcasting, B.S., Full Sail University (Exp. 2023)
Leadership Roles:
•Security Guard for a wedding
venue (Which means I led and
dealt with many drunk people)
•I was the crew leader of the
dishwashers for a fancy dining
venue.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Tahir Yousaf
Industry Experience:
• NEO TV Network Video Editor
• SA Gardens Football Club Video
Editor
• Geo TV News Video Editor
Education:
• Circus Street Online Education (Did not
specify degree)
• National College of Arts (Did not specify
degree)
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Pro
fi
ciencies:
• Adobe Premiere Pro- 1 endorsement
• After Effects - 1 endorsement
• Editing - 0 endorsements
Noah Eisenman
Overall Online Presence:
• 89 connections with a customized profile
banner and no professional headshots. The
profile has many references for skills
and experience, but is not specific on
educational degrees. He has no published
articles or links to other social medias.
• Grade: Poor-Average 55 out of 100
Industry Experience:
• 2021-Present, content
creator on YouTube
• 2021-Present, Videographer
and Editor
Education:
• High School Diploma, Chico High School
(Exp. 2021)
• Sports Broadcasting, B.S., Full Sail
University (Exp. 2023)
Leadership Experience:
• Security Guard for weddings (Spring of 2022)
• Crew leader of dishwashers for a fancy dining
venue
Skills and Pro
fi
ciencies:
• Final Cut Pro - Edited all of Slim-Killa’s
videos
• Public Speaking - Norma Fatchen
• Community Service - Hamilton Jimenez
Overall Online Presence:
• From a LinkedIn stand point, I have absolutely
nothing on my page. The biggest thing I focus on
when it comes to my online presence is my YouTube
channel. On YouTube, I have my bio, my headshots,
and my profile banner set up. I also have 128
posted pieces of content for my subscribers to
watch.
• Grade: I would say my YouTube presence, is above
average. However, YouTube is only one of the
three big media conglomerates when it comes to
videos.(Instagram, TikTok, and YouTube). So by
default, I give myself a poor score of 33 out of
100

10. COMPETITION
Mark Davis
Noteworthy Experience:
• Innovation Consultant for IDEO for almost
9 years
• Community manager The Innovation
Association for over 6 years
Noah Eisenman
HEADSHOT
Industry Experience:
• Industry experience goes
here
Education:
• NorthWestern University, MBA, Business
Administration, and Management.
• University of California, Berkely,
unspecified
Skills and Pro
fi
ciencies:
• Innovation Management- 44 endorsements
• Creative Problem Solving- 20 endorsements
• Project Management- 23 endorsements
Overall Online Presence:
• He has more than 500 connections, a high-
grade professional headshot and a
customized banner image. The profile is
very detailed without padding experience
or skills. He has many published articles
and he has his Twitter account pinned to
his profile. Finally, he does in fact
have a custom URL.
• Grade: Superior, 90 out of 100
Industry Experience:
• 2021-Present, content
creator on YouTube
• 2021-Present, Videographer
and Editor
Education:
• High School Diploma, Chico High School
(Exp. 2021)
• Sports Broadcasting, B.S., Full Sail
University (Exp. 2023)
Noteworthy Experience:
• Over 700,000 total channel views on
YouTube
• Has grown 1600 Subscribers within the
last 3 months.
Skills and Pro
fi
ciencies:
• Final Cut Pro - 0 endorsements
• Public Speaking - 0 endorsements
• Community Service - 0 endorsements
Overall Online Presence:
• Same as previous page

11. BRAND POSITION
For young adults in America in need
of laughter, I provide 3 YouTube
videos a day because without you
laughing, I would have no reason to
get out of bed.
INFLUENCER

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Social Media Marketing for Small Businesses
‣ Oct. 25-Nov. 8 | Bradenton, FL
• Visual Sharing On Social Media
‣ Nov. 1 | Bradenton, FL
• Simple Ways To Make Your Social Media Posts More
Effective
‣ Nov. 8 | Bradenton, FL
Digital Marketing
• Primary Content: As of right now I post 2-3 YouTube shorts every
single day. The shorts are designed to promote channel growth. I
then post one long video a week that is specifically made for
laughter. The longer videos coincide with my archetype need to
entertain people.
• Primary Tools: I use Snapchat, Instagram, and TikTok to promote my
YouTube content. I post something on all 3 accounts anytime I
post a long-format video. So once a week. I post a picture of me
on Snapchat and Instagram stories, with the link attached to the
video. On TikTok, I take a snippet of my video and post it with a
link to the full video in the description.
• Website: I plan on using my LinkedIn profile as a hub for all of
my content to come together. I plan to put all of my social media
accounts on my LinkedIn profile. Then I will take the LinkedIn
link and put that into my social media profiles to create an
intertwining web of all my socials.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will find a mentor that has followed a career
in YouTube like me. I am looking for a content
mentor. Someone who can look at my edits and tell
me what areas of editing I hope to do better in.
They should have a similar outlook on life as I.
Someone who sees life as not being so serious.
EST. REACH OUT TIME (Within the next year)
Formal Education
• Sports Broadcasting, B.S., Full Sail
University (Exp. 2023)
Technical Skills
• Get better at editing for audience
retention - haydenhilliersmith.com,
November 2022
• Take Robert Benjamin’s Analytical
Consulting Course- Robert Benjamin
Consulting, December 2022
• Complete an After Effects online training
course - LEDET.com January 2023
Soft Skills
• Take a Sales and Marketing online Course -
coursera.org , February 2023
• Become comfortable with people watching me perform
(through boxing) - To The Top Boxing, November 2022
• Work with a team to create a YouTube video to improve
my team cooperation skills - Slim-Killa YouTube,
January 2022

14. Slim-Killa
You know those scary voices in your
head? Well, I make them go away by way of
laughter. In fact, I have a YouTube channel with over
2000 subscribers and counting.
“

15. REFERENCES
27-4032.00 -
fi
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Benjamin, R. (2022). Robert Benjamin YouTube Consulting. Robert Benjamin
Consulting. Retrieved October 7, 2022, from https://
robertbenjaminconsulting.com/
Bushnell, B. (2022). Bernard B. - freelance videographer and video editor -
linkedin. Bernard Bushell Linkedin. Retrieved October 7, 2022, from
https://uk.linkedin.com/in/bernardbushnell
Davis, M. (2022). Mark Davis - certi
fi
ed SolutionPeople expert - the ... - linkedin.
Mark Davis on Linkedin. Retrieved October 7, 2022, from https://
www.linkedin.com/in/markdavis100
Hillier-Smith, H. (2022). Hayden Hillier. Smith. Retrieved October 7, 2022, from
https://www.haydenhilliersmith.com/
Ledet, S. (2022). After Effects Online Training Classes. After effects online
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utm_source=google&utm_medium=cpc&utm_term=after+effects+online+
course&hl=after+effects+online+course&gclid=Cj0KCQjw-
fmZBhDtARIsAH6H8qj8N0hS0Fb1oSbp83iLrPrfAK7TzJKJRIiRqN-
wNPedJVtuXU-Av00aArwwEALw_wcB
McNulty, K. (2022, August 2). Creating a social media strategy that works for
your business. 26 West Center. Retrieved October 7, 2022, from https://
26west.scf.edu/events/social-media-strategy-for-your-business/
McNulty, K. (2022, August 2). Social Media Analytics - simple ways to make your
social media posts more effective with less time investment. 26 West
Center. Retrieved October 7, 2022, from https://26west.scf.edu/events/
social-media-analytics/
McNulty, K. (2022, August 2). Visual sharing on social media - how to Post
Pictures and videos that engage your customers. 26 West Center. Retrieved
October 7, 2022, from https://26west.scf.edu/events/visual-sharing-on-
social-media/
Nihan, A. (n.d.). Aib.nihan@gmail.com. Freelancer Video Editor -Akram Ibna
Bashar CV and Portfolio Website. Retrieved October 7, 2022, from https://
aibnihan.github.io/