Style-guide for a weekly news app proposal from InfoWars.com

1. Weekly News App Style-guide
A look into the services we will provide and what the
application will contain

2. WHY are we creating this app?
- Informative News App
- Blogging capabilities to engage users/ Call to action
- Display Media feed/ News
- Interactive experience
- Provide a meaningful experience with the company and the app
- Provide a positive user experience
- Create simple but effective user journeys
- Create compulsion loops

3. Personas… Who will be using our app?
John Harold
Age: 24
Occupation: Part-time University Student
Motivation: Stay updated with current
world news
Goal: Obtain new insight about the
current state of the world
Missy Malkovich
Age: 26
Occupation: Full-time job at tech startup
Motivation: Stay updated with current
world news
Goal: Obtain new insight about the
current state of the world and blog with
other users for a meaningful experience

4. User Journeys
Scenario 1: Creates acct.> Taps on current event> Reads article> Comments on
blog> Closes app
Scenario 2: Creates acct.> Views past stories> Clicks on intriguing headline>
Reads article> Comments on blog> Closes app
Scenario 3: Creates acct.> Experiments with search bar> Browses results> Shares
articles> Closes app
Scenario 4: Creates acct.> Hits menu tab> Personalizes account> Closes app

5. Fonts and Color Palette
Fonts:
Roboto Medium
Montserrat Normal
Montserrat Bold
Color Palette:
Do to the legibility of our logo, we will be sticking
with a simple black and white color scheme for
our news app; as it fits with our classic black and
white logo

6. Inspirations
CNN
Cambridge News