Fotoraporto Executive presentation

2. Have you ever had any experience that has seemed unfair
and you wanted to change it?

3. Around us we constantly see situations that are more
common than we would like

4. but fortunately, many people are already working on change.

5. Many people, associations, third sector organizations, NGOs and
companies are already working to make us live in a better world.
But we believe this effort should have greater visibility.
Social impact must be rewarded
Because shaking social consciences is not enough.

6. That's why we created Fotoraporto
The first photoprotest and photoproposal platform,
alternative and innovative, that spreads causes
PHOTOGRAPHY
Because a picture is worth a thousand words
We reduce text type information and give more space to visual content

7. We want to be a REAL CHANGE online platform
But we want to be much more
And we want to be a reference as a digital observatory
Users and organizations in third sector can interact
And socially committed companies can carry out their actions
In Fotoraporto anyone can communicate and spread causes
of social impact

8. About us
Strongly committed to the
social causes and
passionate of documentary
photography. Social
Thinker.
Vegan-Italian
entrepreneur. Committed
to environmental issues
and designer and producer
of online solutions
Photoactivist and promoter
of social impact solutions.
Shaker of consciences and
specialist in Marketing and
Communication.

9. A webapp where users can
make donations directly to
social impact organizations
Different profiles of social
networks to communicate
actions and help to
maximize the diffusion of
causes and photos
A mobile application where
users can create causes,
upload photos, and support,
spread and even sponsor
these causes
What is Fotoraporto formed of?

10. Why Fotoraporto
There is a niche market in social
networks and platforms based on
social impact and images
text
visual
socialgeneralist
The market for app's and
social impact platforms is in
full expansion
Increases the number of socially
committed users and the consumption
of visual content
sources: Ditendria / Comscore 2015, Globalwebindex y Ourmobileplanet 2016
HIGH PROBABILITY OF GOOD
ACCOMMODATION OF
FOTORAPORTO

11. Business Model (2017)
months
sponsored causes
…
monthly fee VISIBILITY
WEB APP
CROWDFUNDING PLATFORM
COMISSION = % DONATION
1.-
2.-
AND WE ALWAYS ASSIGN 10%
OF BENEFITS TO THE CAUSES
THAT USERS DECIDES

12. Metrics
# users
# pictures
#sessions
# photo supports
# causes’s creators
#. pictures’s uploaders
# sharers
OPERATIVE BUSINESSSOCIAL IMPACT
# causes
# causes’s supports
# sponsored causes
# causes with donations
# donations
amount of donations
# sponsored months
# sponsored causes
# sponsors

13. Strategic alliances
success
access to
targets
communication
commited partners or investors with contacts (PR)
technological
solutions
third sector organizations
social impact photographers
companies that perform CSR
on & off media companies
e-financing platforms
IT companies
social network platforms
public sector (government)
public sector (universities)

14. Goals acquired
2016
…
2015
1.356 followers (February 2017)
2017
Bauló Raganzini SL
constitution amendmend of statutes
Fotoraporto SL
B-Corp designation
Finalists TED x Bcn
design and production alfa version IOS mobileapp
production beta version IOS mobileapp
launching beta version IOS mobileapplaunching info web and video teaser
social network profiles creation
ends Barcelona Activa’s program
114 likes (February 2017)
347 people on DB (February 2017)
+ NETWORKING (associations, photographers, companies, etc.)
663 plays (February 2017)
+ 2 potencial sponsors (customers)

15. Scalability and future
May 2017:
forecast launching Android version
September 2017:
forecast launching webapp
during 2018 (listwish):
mobileapp upgrades
upgrade to video
OPERATIONAL GOALS BUSINESS GOALSSTRATEGIC GOALS
2017:
get investors/partners
implement mass communication
campaign to increase users and
sponsors
networking
2018:
implement gamification actions on
webapp
expand business model:
- commercialization of images
- monographic publications
- photocontest
- traveling exhibitions
- real-time news platform

16. #LetsMakeaChange
www.fotoraporto.com
info@fotoraporto.com
@fotoraporto