The target audience for the magazine is teenagers through 30-year-olds, primarily college students and those in their 20s, as they would be most able to purchase the magazine which is priced for a student budget. The intended readers would also likely be middle-class or working-class individuals who could afford the cost. Examples given of the target demographic include college students, university students, and fans of artists like 50 Cent, Eminem, and Dr. Dre.