What brands communicate

1. Unit 4
Image
By N. Valdelomar

2. Activity
• Brainstrorm a variety of products that you have
bought over the last year.
• Items can include computers, phones, clothes,
bags, etc.
• In pairs, discuss these questions
1. Which products would you buy only if it
was a well-known brand?
2. Would you buy any of the products on
the list if it did not have a recognized
brand name?

3. As you
watch the
video,
answer
these
questions:
What is not a brand?
What does a brand communicate?
What did branding communicate in the past?
What things can be branded?
When is the use of a brand remarkable, according to
Meg Whitman?
How has the use of brands changed through time?

4. Watch the video

5. Activity
Work in groups of three or four
Each group gets a picture of a product.
Write an advertisement for the product.
Use vocabulary from the preview exercises
and any other words that you know.
Each group then nominates a spokesperson
and tries to “sell” the product to the class.