The document discusses the key components of an effective paragraph, including the topic, introduction, body, and conclusion. It notes that a paragraph should be a group of unified and coherent sentences that develop a given topic. The document provides examples of different types of paragraph organization patterns and explains the purposes of an introduction and conclusion. It also provides guidance on writing titles and practicing developing paragraphs.

1. The paragraph
Writing

2. What is a paragraph?
A paragraph is a group of unified and coherent
sentences that develop a given topic.
The topic of a paragraph may be developed by choosing
a pattern of organization.
❑a process paragraph (e.g., how to have a healthy diet)
❑a cause-effect paragraph (e.g., what causes obesity)
❑a classification paragraph (e.g., types of diets)

3. Three Levels of
Information in
a Paragraph

4. Parts of a Paragraph

5. An effective title must…
hook the reader’s
interest.
vividly describe the
topic of your paragraph.
be brief. be centered and
correctly capitalized.

6. Read the
following titles
of paragraphs
and discuss
how effective
they are.
• Texting Apps
• The Goal of All Companies Is to Make
Products Popular
• How to Succeed in a Job Interview
• Shopping Online
• Advantages of Using Social Media
• The Pros and Cons of Globalization
• Different types of student
accommodations

7. An effective
introduction
serves the
following
purposes:
It introduces
the paragraph
topic.
It explains the
importance of
the paragraph
topic.
It hooks the
reader’s
interest.
It presents the
paragraph’s
main idea in
the topic
sentence.
Note: At this level, you are not required to write an introduction.

8. An effective
conclusion
fulfills the
following
purposes:
It brings the paragraph to an
end.
It restates the paragraph main
idea and sums up the major
points.

9. Let’s Practice
Making a Product Popular
The goal of all companies is to sell their products, and the secret is to make them popular.
One way to make people talk about a product is to advertise it in an unusual way.
Some companies create funny, creative, or surprising ads that make their merchandise
memorable. Coca Cola is a good example of a company that makes memorable ads.
Other companies prefer to hire famous people to market their products. For instance, they can
have well-known singers, actors, or even experts that recommend what they sell. Making
Cristiano Ronaldo tell what the best soccer shoes are will for sure have an impact on customers.
One more way that advertisers use is to connect a product with something familiar to the
consumer. People will remember an item more easily if they can link it with something they
often see or like. For example, some food companies try to connect their products with
homemade food. A company may choose different ways to advertise their products, but the
objective is the same: make them popular in order to sell more.

10. Let’s Practice
Making a Product Popular
The goal of all companies is to sell their products, and the secret is to make them popular. One way to
make people talk about a product is to advertise it in an unusual way. Some companies create funny, creative,
or surprising ads that make their merchandise memorable. Coca Cola is a good example of a company that
makes memorable ads. Other companies prefer to hire famous people to market their products. For instance,
they can have well-known singers, actors, or even experts that recommend what they sell. Making Cristiano
Ronaldo tell what the best soccer shoes are will for sure have an impact on customers. One more way that
advertisers use is to connect a product with something familiar to the consumer. People will remember an item
more easily if they can link it with something they often see or like. For example, some food companies try to
connect their products with homemade food. A company may choose different ways to advertise their
products, but the objective is the same: make them popular in order to sell more.