Basics of Writing

1. Basics to write an academic paragraph
Writing

2. What is a paragraph?
A paragraph is a group of unified and coherent
sentences that develop a given topic.
The topic of a paragraph may be developed by choosing
a pattern of organization.
❑a process paragraph (e.g., how to have a healthy diet)
❑a cause-effect paragraph (e.g., what causes obesity)
❑a classification paragraph (e.g., types of diets)

3. Three Levels of
Information in
a Paragraph

4. Let’s Practice
Making a Product Popular
The goal of all companies is to sell their products, and the secret is to make them popular.
One way to make people talk about a product is to advertise it in an unusual way.
Some companies create funny, creative, or surprising ads that make their merchandise
memorable. Coca Cola is a good example of a company that makes memorable ads.
Other companies prefer to hire famous people to market their products. For instance, they can
have well-known singers, actors, or even experts that recommend what they sell. Making
Cristiano Ronaldo tell what the best soccer shoes are will for sure have an impact on customers.
One more way that advertisers use is to connect a product with something familiar to the
consumer. People will remember an item more easily if they can link it with something they
often see or like. For example, some food companies try to connect their products with
homemade food. A company may choose different ways to advertise their products, but the
objective is the same: make them popular in order to sell more.

5. Let’s Practice
Making a Product Popular
The goal of all companies is to sell their products, and the secret is to make them popular.
One way to make people talk about a product is to advertise it in an unusual way.
Some companies create funny, creative, or surprising ads that make their merchandise
memorable. Coca Cola is a good example of a company that makes memorable ads.
Other companies prefer to hire famous people to market their products. For instance, they can
have well-known singers, actors, or even experts that recommend what they sell. Making
Cristiano Ronaldo tell what the best soccer shoes are will for sure have an impact on customers.
One more way that advertisers use is to connect a product with something familiar to the
consumer. People will remember an item more easily if they can link it with something they
often see or like. For example, some food companies try to connect their products with
homemade food. A company may choose different ways to advertise their products, but the
objective is the same: make them popular in order to sell more.

6. Parts of a Paragraph

7. An effective title must…
hook the reader’s
interest.
vividly describe the
topic of your paragraph.
be brief. be centered and
correctly capitalized.

8. An effective
introduction
serves the
following
purposes:
It introduces
the paragraph
topic.
It explains the
importance of
the paragraph
topic.
It hooks the
reader’s
interest.
It presents the
paragraph’s
main idea in
the topic
sentence.
Note: At this level, you are not required to write an introduction.

9. An effective
conclusion
fulfills the
following
purposes:
It brings the paragraph to an
end.
It restates the paragraph main
idea and sums up the major
points.