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Campaign Commander


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Email & Mobile Marketing is available with a Campaign Commander solution by Emailvision.

Campaign Commander enables automation of online marketing activities to significantly increase the relevance and profitability of marketing and emailing campaigns.

Email subscriber information that’s linked to the Microsoft Dynamics CRM produces a bi-directional data flow of important customer metrics that helps marketers improve subscriber segmentation and helps sales teams to drive greater lead generation.

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Campaign Commander

  1. 1. Email & Mobile EditionThe new way to manage andoptimize your email and mobilemarketing campaigns.Unlock your potential.
  2. 2. 03 OverviewCampaign Commander ™ is the industry leading Overviewsoftware as a service (SaaS) solution for email Campaign Commander revolutionizes the way email and mobileand mobile marketing. Thousands of marketing marketing campaigns are managed and delivered. Product interface in 16 languages, enterprise approval and workflow systems, integration ofprofessionals worldwide rely on Campaign customer preference and behavioral data, multi-account management,Commander to execute successful campaigns and automated marketing that drives customers back to points of sale – set Campaign Commander apart from all the rest.and adopt best practices in relationship marketing.At every stage, Campaign Commander enables Campaign Commander for Enterprise Organizationsonline marketing managers to automate more of Email and Mobile campaigns for Corporate Marketingtheir work so they can significantly increase the Campaign Commander enables organizations to realize the benefits of email and mobile marketing while also addressing the specific requirements ofrelevance and profitability of their campaigns. corporate marketing teams. Marketing teams can roll out highly relevant and fully translated campaigns to regions or business units; control their content and data with specific user rights, and automate the approval processes for critical steps in the campaign workflow. Key technology alliances and APIs provide seamless integration of campaign data with Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), Sales Force Automation (SFA), web analytics, and other in-house data sources. Campaign Commander for Professional Online Marketers Email and Mobile campaigns with Advanced Tactics Campaign Commander powers revenue generating email and mobile campaigns for Professional Online Marketers around the world. Daily campaign execution is fully automated giving online marketers the ability to focus their efforts on advanced programs, expansion into new markets, segmentation strategies, testing, re-marketing, and much more. When email marketing is mission-criticalCampaign Commander from Emailvision and a significant part of the business, Campaign Commander is the trustedEmailvision is the worldwide leader in on-demand email and social marketing. The Emailvision solution for today’s Professional Online Marketer.mission to provide excellence in technology and services for online relationship marketing.The company is majority-owned by Francisco Partners of California, and is led by the samevisionary leaders who founded Emailvision in 1999. With offices in 18 countries, Emailvisiondelivers 4 billion messages per month on behalf of more than 3,000 clients worldwide. The Campaign Commander for Digital Marketing Agenciesorganization provides a pioneering technology platform, industry-leading deliverability rates, Dedicated platform for Digital Agency Partnersin-depth relationships with more than 150 global ISPs, and best-in-class client services.Emailvision’s unprecedented quality of service is driven by 12 years of research and development Campaign Commander provides unique capabilities for Digital Marketingand by the organization’s 400 passionate employees – who are dedicated to helping customers Agencies with multi-account management, role-based campaign management,harness the exceptional potential of email and social marketing. and a co-branded product interface. Campaign Commander immediately“Armed with 12 years’ experience and millions of successful campaigns worldwide, we are delivers agencies with the ability to manage complex campaigns for end-clients, passionate about driving your email and social marketing program to the next level.” track costs and performance, and provide high value consultancy services around best practices. Nick Heys CEO of Emailvision
  3. 3. 04 SaaS Infrastructure and Deliverability 05 Client Support/Client ServicesSaaS Infrastructure, Global Deliverability, Support and ServicesThe Emailvision Infrastructure and Deliverability team providesbest-in-class IT services, 99.9% uptime, and leading deliverability ratesfor our global client base.SaaS Infrastructure Client SupportOver 3000 organizations put their trust in the availability and security of Client focus is one of our core values at Emailvision. Support is not just a box toEmailvision’s SaaS infrastructure to send over 40 billion emails annually. Working check. It’s having product experts available for our clients 24/7, in local languages,with key technology partners like Equinix, TelecityGroup, Akamai, AlertSite, in local time zones. Client Support representatives are available to addressReturnPath, Oracle, and Cisco, Emailvision embraces international security everything from the smallest questions about product features to the largeststandards and runs a fully redundant infrastructure model on “active standby” questions about campaign strategy. Thousands of clients around the world relyat all times. IT and Deliverability professionals work 24/7 to guarantee that on Emailvision’s Client Support team to deliver highly responsive and dependablebusiness critical campaigns go out on time, every time. customer service that helps them to achieve their marketing goals.Global Deliverability Client ServicesOur dedicated team of deliverability experts work with over 150 Global ISPs Emailvision’s Client Services team is dedicated to providing timely and targetedto maintain daily communications on current sending activities and evolving professional services that rapidly deliver value to our clients. Members of theregulations that are specific to each region and each ISP. The Emailvision Client Services team have significant online marketing expertise and can providedeliverability team provides guidance and best practices to help our clients a range of services from Training to Creative Services to Managed Services, andmanage their data, and increase their deliverability rates with every campaign. much more. With an average engagement of 1-2 days, Emailvision’s consultantsCampaign Commander also provides built-in deliverability monitoring features can provide the right advice at the right time for marketing projects of all sizes.that analyze deliverability rates before, during, and after the sending ofcampaigns in order to maximize campaign success. “...with Campaign Commander’s intuitive and easy- “Emailvision set-up, monitoring, data management to-use interfaces, we manage all our email marketing and broadcast services are high performance. Our campaigns in-house. The Emailvision Service team is switch from a basic email newsletter tool to Campaign always available to understand our problems and give Commander has driven a revenue gain for our brands us accurate solutions. Since we have been working with online. The added value of Emailvision is not only Emailvision, our deliverability rate is excellent and our defined by its Campaign Commander software. The open and click-thru rates have increased by 20%.” expertise of the support team, high value services on a partnership basis together with advanced technicalDavid Bastian consulting skills and best practices is a great relief toCEO of us. It enables us to focus more on the coordination ofFrance our Brand-Online-Activities. Well done!” Jens Geisler IT Partner Manager at Unilever Germany
  4. 4. 06 Best in Class Email and Mobile Marketing 07 Main FeaturesWhy choose Campaign Commander Main FeaturesToday’s online marketer requires easy-to-use email and mobile marketing The main features of Campaign Commander automate daily executionsolutions that automate daily campaign activities and power advanced of email and mobile campaigns and increase success rates throughtactics that lead to greater revenue opportunity. Campaign Commander’s advanced capabilities.intuitive features step users through the basics of email marketing withplanning, testing, deliverability monitoring, list management, andreporting tools. Users of Campaign Commander rapidly move on to moreadvanced campaign execution involving segmentation strategies, triggeredmarketing, integrated email social campaigns, and more.Best in Class Email and Mobile MarketingAs the worldwide rates of internet adoption rapidly increase, companies with globalstrategies for their online marketing will clearly experience competitive advantages.Campaign Commander fully supports the management and execution of marketing Reports Campaigncampaigns in 16 different languages including: Analytics PlannerUS English, UK English, French, German, Dutch, Spanish, Russian, Swedish,Italian, Chinese simplified and traditional, Portuguese, Brazilian Portuguese,Danish, Japanese, and Korean.Messages can be personalized based on country location. Time zone optionsprovide invaluable help for scheduling campaigns at optimal times and dates for Portfolio Managereach location. Deliverability experts at Emailvision have relationships with over User Rights List Management150 global ISPs to ensure maximum deliverability rates in all regions. SegmentationComprehensive product features, complete internationalization capabilities,and client support and services teams who guarantee customer success; makeCampaign Commander the leading choice for today’s online marketer and theleading technology in relationship marketing. Integrations APIs Split Testing“True global deliverability matched with local support, a comprehensive set of features, and easy to use interface appealed to us. Since launching our newsletter, promotions and informational emails Deliverability on Emailvision Campaign Commander we have Email, Social Mobile Monitoring seen improved results. The guidance we get from the Emailvision team on best practice is extremely valuable in improving campaign effectiveness.”Laura Santos TriggeredDirector E-Commerce Operation at Danskin Marketing TransactionalUSA Marketing
  5. 5. 08 Campaign Planner 09 List Management and SegmentationCampaign Planner List Management and SegmentationCampaign Planner provides marketers with a calendar view of their With fully integrated and user-friendly tools for list management andcampaigns and enables them to automate campaign planning and segmentation, Campaign Commander makes it easy to manageexecution directly from a single view. Campaign results can be seen subscriber lists, query large amounts of data, and generate the rightthrough visuals in the calendar. Sophisticated time zone options assist audience for each new campaign.with scheduling multiple campaigns to execute at optimal times indifferent times zones. Marketers can gain insight into customer profiles directly from reports, target customers by their unique behavior, and adapt email programs for well-defined audiences. The end-result; marketing campaigns that are more relevant,“The whole process from start to set-up took around 3 more personalized, and provide higher return on investment. weeks. After completing the advanced training, I was up and running, building campaigns that made a huge Key features: difference to the marketing function.” • Quick segments: Automates segmentation with customer behavioral information. Up-sell, cross-sell, and promote offers to customers who recently clicked links or opened messagesJill QuickMarketing Manager at Victory Services Club • Social segments: Identifies brand ambassadors by analyzing customer behavior and engagement United Kingdom across 16 global social networks • Flexible segment builder: Enables marketers to define their own segments with fully customizable segmentation options • Data mart: Brings marketing programs to the next level by targeting combinations of demographic, behavioral, purchase history, preferences, and other data available in the CRM or ERP applications • List management: Provides import and export options for member data, manages member quarantines, and monitors overall list growth for active/ inactive members • List hygiene: Keeps subscriber lists up-to-date with comprehensive list synchronization Campaign Planner – Calendar view Segmentation – Social segment view
  6. 6. 10 Testing and Monitoring for Success 11 Triggered and Transactional Marketing/Portfolio Manager and User RightsTesting and Monitoring for Success Triggered and Transactional MarketingUsing Campaign Commander, online marketers increase their success Campaign Commander’s Triggered marketing tools enable automaticwith every campaign. Key features enable testing before campaign marketing that targets customers at every stage of the customerexecution and deliverability monitoring during the live campaign. The lifecycle including welcome, loyalty, and reactivation programs.end result is more successful campaigns, higher response rates, and Multi-channel, rule-based campaigns are triggered by key businessimproved return on investment. objectives such as:The A/B split testing feature in Campaign Commander takes the guesswork • Starting an effective engagement: Welcome programsand risk out of email marketing and provides an empirical method for boosting • Maintaining engaged customers: Loyalty programs, behavioral targeting, up-sell and cross-sellcampaign response rates and profitability. Online marketers can analyze how • Reactivating dormant customers: Restarting inactive buyers, openers and clickerssubscribers react to each offer, adjust content and offers in real-time, andcontinuously improve campaign performance. • Addressing shopping cart abandonments: Retargeting customers who leave purchases Campaign Commander’s transactional marketing platform provides real-time, guaranteed deliveryThe deliverability monitoring feature in Campaign Commander enables for customer service emails. Online marketers can also use this feature to combine customer service emails with added branding and promotional offers. Key capabilities include:marketers to monitor email reputation, proactively identify content issuesthat could affect reputation, and get actionable advice to fix deliverability issues • Branded order confirmations with up-sell and cross-sell promotionsprior to campaign launch. Marketers can see if campaigns are being blockedor filtered by the major ISPs. They can also see any campaigns that are causing • Delivery alerts and confirmationscomplaints, or other potential issues affecting delivery to the inbox. • New subscriber welcome messages Portfolio Manager and User Rights Campaign Commander’s Portfolio Manager and User-Rights Testing – Deliverability inbox preview enables marketing organizations and agencies to expand their service offerings to regions, business units, brands, or end-clients. Multi-account management provides the ability to centralize and manage email and mobile campaigns on behalf of end-clients. User-rights provides marketing teams with the ability to assign specific levels of access control, securely roll out campaigns, and empower end-users to manage local campaign execution. Key features: • Supports campaign execution for a portfolio of end-customers • Organizes key marketing people into defined groups and roles • Automates approval processes for critical steps in campaign workflow • Controls content and data
  7. 7. 12 Mobile Marketing 13 Integration and APIs /Email Social MarketingMobile Marketing Integrations and APIsCampaign Commander enables online marketers to execute integrated Campaign Commander provides secure, open, and powerful APIsor stand-alone mobile campaigns, create a seamless mobile experience that enable a number of out-of-the-box integrations with datafor their customers, and automate the sending of SMS campaigns. from CRM, ERP, SFA, web analytics, or other in-house applications. Campaign Commander can act as a key data source for theseKey features: applications with metrics on subscribers and campaign performance.• Mobile Email Marketing: Provides previews on campaign content for multiple mobile devices to ensure This 360° approach allows every marketing campaign to be fully a positive customer experience when viewing email messages on mobile analyzed, integrated, and optimized for maximum return on investment.• Mobile SMS Marketing: Supports both stand-alone SMS campaigns, and fully integrated marketing Campaign Commander APIs can also be leveraged to create a channels that automatically send SMS campaigns based on triggered responses to email campaigns• iPhone App: Enables campaign monitoring and mangement from any location customized marketing solution for in-house campaign management. Key features:“Campaign Commander is easy to use and gives you • Campaign Management API: Uses existing publishing applications to directly update email message great advanced features.” content into Campaign Commander. Every aspect of the campaign production process can be driven through the campaign management APIsTim SidebothamDigital Marketing Executive at Littlewoods Clearance • Notification Messaging API: Adapts corporate templates to include marketing offers. Campaign Commander’s state of the art Notification Messaging Platform (NMP) transforms standard orderUnited Kingdom confirmations, e-tickets, and billing payment notifications into a profitable new sales channel • SDK: Provides all of the resources developers need to integrate with Campaign Commander APIs including documentation, a developer portal, community sharing, and dedicated support Mobile Marketing – Triggered email SMS campaign Email Social Marketing Campaign Commander enables online marketers to integrate Email Social marketing campaigns, boosting the effectiveness of both channels. Campaign Commander incorporates social community members to provide full campaign integration with subscribers, followers and fans. Key product features, like social segmentation and reporting, enable seamless campaign execution across both channels. Key features: • Share with My Social Networks: Provides easy-to-install links that can be fully customized to connect email campaigns with over 16 global social networks • Social Forms: Provides a custom Facebook application designed specifically for Emailvision customers. Marketers can create customized forms for Facebook pages, collect social data, and automatically integrate this information into Campaign Commander • Social Segments Reports: Enables marketers to discover the top social networks used by their members and identify key brand influencers in these communities
  8. 8. 14 Reports and Analytics 15 Strategic AlliancesReports and Analytics Strategic AlliancesOne of the top priorities for online marketers is to have Emailvision is partnering with a growing list of Strategic Alliances toup-to-the-minute and detailed reports on campaign performance provide our clients with out-of-the-box technology integrations thatand customer behavior. Campaign Commander’s reports and increase the visibility and success of their email provide essential information on open rates, click-thrus,purchases, shares on social networks, and much more. Campaign The interoperability of email marketing with key business applications enables organizations to connect highly relevant customer data and continuouslyCommander allows marketers to evaluate their campaign increase the effectiveness of their online marketing. Email campaignperformance from multiple types of reports. performance that’s linked to web analytics produces key data on the revenueKey features: impact of specific offers.• Measuring the behavior of different target groups as soon as they receive campaigns Email subscriber information that’s linked to the CRM produces a bi-directional• Receiving daily updates on all campaign KPIs data flow of important customer metrics that helps marketers improve• Analyzing detailed reports on each offer in a campaign subscriber segmentation and helps sales teams to drive greater lead generation. Email campaigns that are linked to e-commerce applications can provide•Comparing campaigns to identify the high performers actionable data on shopping cart abandonments, re-marketing opportunities,• Monitoring deliverability rates to ensure that emails are reaching subscribers conversions for repetitive purchases, and much more. These partnerships•Viewing response trends bring our clients integrated views of their customer data, tighter processes• Measuring campaign profit contribution between complimentary technologies, and improved relevance in their marketing campaigns. Reports – Campaign snapshot report Just a few of Emailvision’s Technology Partners
  9. 9. Worldwide Contacts:Argentina www.emailvision.atBelgium www.emailvision.cnFrance www.emailvision.deHong Kong www.emailvision.ilItaly www.emailvision.nlPortugal www.emailvision.seSpain www.emailvision.chUnited Kingdom CC_EM_EN_01