“Who of our Facebook fans are our
customers?", “How can we integrate
Facebook data with our customer
insights data warehouse?“. We have the
answers and a five step process to solve
these challenges.
“Who of our Facebook fans are our
customers?", “How can we integrate
Facebook data with our customer
insights data warehouse?“. We have the
answers and a five step process to solve
these challenges.
SECRETS TO SUCCESS SERIES: Customer listening and feedback metrics are the most powerful for optimizing and maximizing your digital strategies. In this discussion, CRM Metrix will identify why it is a misconception to rely solely on site traffic and satisfaction metrics to justify the brand website investment. Hemen Patel, Russ Shirley, and Ike Brunner will illustrate and educate about the large opportunity to drive sales and revenue, increase loyalty, and gain or convert market share by focusing on the metrics that count.
Making the Pieces Fit: Marketing, Technology and the Expanding WebBluespire Marketing
What credit union marketers and IT professionals can look forward to learning:
- How your credit union can use the Web as an online marketing platform
- The very latest in interactive marketing trends (and the underlying technology driving them), including search engine marketing, email and social media marketing, and audience targeting
- Lessons from credit union and other regulated industry marketers who are embracing new trends and testing limits
- The industry standards driving the interactive landscape in the financial services industry
SECRETS TO SUCCESS SERIES: Customer listening and feedback metrics are the most powerful for optimizing and maximizing your digital strategies. In this discussion, CRM Metrix will identify why it is a misconception to rely solely on site traffic and satisfaction metrics to justify the brand website investment. Hemen Patel, Russ Shirley, and Ike Brunner will illustrate and educate about the large opportunity to drive sales and revenue, increase loyalty, and gain or convert market share by focusing on the metrics that count.
Making the Pieces Fit: Marketing, Technology and the Expanding WebBluespire Marketing
What credit union marketers and IT professionals can look forward to learning:
- How your credit union can use the Web as an online marketing platform
- The very latest in interactive marketing trends (and the underlying technology driving them), including search engine marketing, email and social media marketing, and audience targeting
- Lessons from credit union and other regulated industry marketers who are embracing new trends and testing limits
- The industry standards driving the interactive landscape in the financial services industry
Looking for a company that provide solutions around content management and digital marketing? WAVU Digital is there to help bridge the gap and guide your audience.
While B2B organizations have traditionally focused on mapping marketing automation to CRM systems, business success today hinges on the
integration of many different tools and platforms. View The 2012 Sales And Marketing Integration Award Report for winning case study examples of how progressive firms demonstrate a unique ability to tie technology integrations to their overall demand generation processes.
How Volvo Construction Improved Leads, Increased Sales by Bridging the Market...B2B Lead Roundtable
John Johnston, eBusiness Marketing Manager for Volvo Construction Equipment North America, needed sales to move fast on the leads he passed along and report back. But first, he had to bridge daunting technological and communication gaps.
Learn how John achieved a 40 percent increase in dealer sales reporting - even with limited budget and resources.
2. Preface
As digital practices increasingly acquire the centre stage in
marketing and agencies continue to respond by increasing their
footprint in the digital arena, there arises a need to understand
the key attributes of this space.
A dominant trend in digital marketing management is Online
Marketing Suite – a comprehensive platform that serves the entire
digital marketing life cycle, including data, content, optimization,
measurement, and channel execution.
This powerpoint slideshow aims at providing an overview of
Online Marketing Suite. The different components of Online
Marketing Suite are discussed, together with an outline of the
system architecture and a snapshot of key vendors in this space.
3. Contents
• Preface
• Emerging Trends in Marketing
• Challenges: Digital Marketing Campaigns
• Online Marketing Suite as a solution
• Benefits: Online Marketing Suite
• Key Players: Online Marketing Suite
6. Online Marketing Suite as a solution
Web
Online marketing suite is a analytics
Collect and
comprehensive platform to measure
Bid External
serve the entire interactive management
website
applications
activity
marketing life cycle Execute and Connect to
spanning data, content, optimize pay- external systems
per-click such as CRM and
workflow, optimization, search eCommerce
measurement, and channel advertising platforms
execution.
This supports businesses CENTRAL HUB Content
Ad serving
by providing: Target and Optimization, management
1. Cost efficiencies from deliver ads to segmentation and Manage and
online business rules, deploy content
coordinated processes collaboration and across multiple
publishers
2. Measurement to data repository channels
identify areas of strong
and weak performance
3. Improved marketing
relevance from the Social Email
Deploy and Design and
coordinated design and track messages, deploy email
delivery of multichannel applications and marketing
activity on social
Mobile
campaigns Deploy and campaigns
networks
track
messages,
content and Bi-directional data flows and APIs
applications to
mobile devices