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1. A PRESENTATION OF
MARKETING MANAGEMENT ON
FUTURE GROUP
I n d i a t o mo r r o w
Presented By :
Group A-5
Presented To:
Dr. Bhavesh Vanaparia
2. History of Future Group
Established in 1994 by Mr. Kishore
Biyani
Retail forms the core business
activity
Group subsidiaries are present in
Consumer Finance
Capital Insurance
Leisure & Entertainment
Brand Development
Retail Real Estate Development
Retail Media & Logistics
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3. Company Profile
• Future Group is India’s largest retailer and one
of the leading business houses with a strong
presence in retail. Its founder and Group CEO
is Mr. Kishore Biyani.
• Future Group employs 35,000 people directly
from every section of our society.
• It deals in Retail, Finance and service sector.
• May 2011 – Future Supply Chains becomes
ISO certified
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4. Retail
Pantaloon Retail (India) Limited
Future Value Retail Limited
Finance
Future Generali Life Insurance Company Limited
Future Generali (India) Insurance Company Limited
Future Capital Holdings Limited
Future Ventures (India) Limited
Services
Future Supply Chains Limited
Future Human Development Limited
Future Media (India) Limited
Future Corporate Resources Limited
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5. Milestones and Achievements
2011: Most Admired Large Format National Fashion
Retailer of the Year – Central
2010: Most Admired Food & Grocery Retailer of the
Year : Private Labels – Food Bazaar
2009: Most Preferred Multi Product Chain - Big
Bazaar by CNBC AWAAZ
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7. Product Mix
It is a set of all the products and services
provided which a particular seller offers.
It is also known as product assortment.
Its has certain length, width and depth of the
company’s product portfolio.
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9. Product Length of Retail
retail
lifestyle
value
central
Big bazaar
Pantaloons
fresh fashion
digital
Future
bazaar.com
Food bazaar
Home town
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13. Product Classification
Marketers classify the products into basis of
durability, tangibility and its use that is
consumer or industrial.
They are durable, nondurable, shopping
goods, convenience goods & unsought goods.
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15. Products of Future Group
• Future Group’s products come under the
category of Durable as well as Nondurable.
• It offers perishable products, food items which
are frequently approached by consumers.
• Also they offer Clothing, Apparel, Home décor
items, Furniture which come under the
category of Nondurable.
16. Consumer Goods Classification
• Convenience Goods:- Those which customer
thinks that they get easily at one place.
• Shopping Goods:-Those which customer
compare on basis of suitability, price & style.
• Unsought Goods:- Those which customer
does not know much and if offered it is
beneficial for them.
18. Level of Future Group
Serving the
unexpected &
time savy
Discounts &
offer
Daily
Requirement
needs
Make all the
products available
easily
19. Potential Product
In those Venn anything was not mentioned about
potential product.
Potential Product means something offered to
customers which they have never expected.
But whatever any company offers to the
customers, For sometime it is Augmented & then
it transforms into Expected.
So still many companies including future group
are searching for serving customers something
called Potential.
20. Cont…
Nondurable Goods:- future group provide
product’s such as soap, food items, perishable
products which are consumed within few uses
and again it is required to purchase.
Durable:- clothing, apparels, shoes, home
décor items, furniture and many more things
which are tangible which last for long time.
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21. Cont…
Consumer goods classification:- products
served by future group are depending on the
habits of consumer.
First is convenience goods like soft
drinks, daily home needs are provided which
has minimum effort to buy and consumer can
easily get whenever they need.
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22. Cont.…
Then comes shopping goods. Which depend
on the choice & taste of the customer.
For e.g.:- clothing, shoes, apparels, furniture
etc..
Unsought goods:- These are the products
which consumer does not know much and
normally they don’t think of buying.
For e.g.:- life insurance.
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24. Cont…
It is an approach to recognize the scope of
Marketing Activities.
These are the four major themes on which any
companies' overall position can be judged.
This concept help companies to have a
complete
approach
towards
their
requirement.
35. Brand Elements
• Character: Future group
• Logo: Bird
• Slogan: India tomorrow
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36. Private Brands of Future Group
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37. Company Orientation towards the
Market Place
1. Selling concept
2. Marketing concept –SACH Brand
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39. Price Mix
• Value pricing
• Psychological pricing
• Loss leader
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40. Value pricing
• Big bazaar promises
its consumers the
lowest available price
without
coupon
clipping, waiting for
discount
promotions,
or
comparison shopping
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44. Consumer Behavior
• Cultural factors: Culture, subculture & social class
of the people influences the buying pattern
according to their culture.
• Social factors: buying behavior of the whole
family depend upon their taste and preference.
• Personal factors: financial status of the people
also influence their buying behavior. For ex.
mostly high class people buy from the
Pantaloons retail store.
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