1. UNDERSTANDING THE ART OF
THE PITCH
M I N C , A P R I L 8 , 2 0 1 4
Perfect Your Pitch
2. The Hook
Grab Attention
Story Telling
Paint an Image
Focus on the value or solution your product or
service provides
Those who are the right fit will be reeled in
3. UNDERSTANDING THE ART OF
THE PITCH
M I N C , A P R I L 8 , 2 0 1 4
Perfect Your Pitch
4. What is a Pitch?
358,000,000 hits
First small box contained 4 meanings, none of which
had anything to do with business pitching
When box was expanded, there were 19 definitions of
which only one was business related
Most of the first page related to media pitches
7. Interest Peaking Deal Creating and Closing
Elevator
Basement
Middle
Penthouse
Twitter Pitch
Investor
Partner
Employee
Media
Prospect
Public
Customer
Types of Pitches
8. The Ten Commandments of Pitching
1. Know thy audience
2. Determine goal
3. Research
4. Pitch value
5. Pitch concise and
precise
6. Prepare, practice and
preach your pitch
7. Do not over pitch
8. Pitch appropriately
9. Pitch with respect
10. Perfect your pitch
9. Pitching to Investors
The importance of communications
Importance of the team
Put your ego away (mostly)
BE HONEST!!!!!
Give them a reason to WANT to invest
Be prepared!
Financials
Market
Competition
Return/Exit strategy
10. Do’s & Don’t/Good & Bad
Do
Tell a story
Communicate value
Speak positively
Sell the team
Use a presentation tool
Don’t
Make it a tall tale
Fire off a list of features
Be unrealistic
Exaggerate
Read straight from the
slide