SO What’s The Right
Way To Pitch Your
DEAL?
PITCH TO WIN
NO PRICE CONCESSIONS
NO SPECIAL TERMS
NO MAYBES
PITCH TO WIN
IN A VERY SHORT AMOUNT
OF TIME THERE IS A LOT
OF THINGS TO GET RIGHT
20 MINUTES
20 MINUTES IS ALL WE HAVE TO ...
PITCH TO WIN
WHAT IS THE
RIGHT WAY?
TIME
NARRATIVE
FLOW
INCITING INCIDENT
PROTAGONIST INTRO
CHALLENGE
DIFFICULTY
ACCOMPLISHMENT
DENOUNCEMENT
BUYERS DO EXPECT THIS SEQUENCE, EXACTLY AND WILL
RESIST YOU IF YOU DO IT DIFFERENTLY
THE
BIG
IDEA
THE
PROBLEM
THE
SOLUTION...
PITCH TO WIN
A BETTER PITCH, NOT NECESSARY THE
BETTER PRODUCT OR SERVICE,
USUALLY WINS THE DEAL
WHY?
PITCH TO WIN
BECAUSE THE BUYERS’ BRAIN
THAT JUDGES A DEAL
THROUGH A PITCH - IS NOT
COGNITIVE - IT IS THE PRIMITIVE
CROC BR...
Pitches are sent from the modern—and smart—part of the brain: the
neocortex. But they are received by a part of the brain ...
PITCH TO WIN
THATS WHY THE TRAINED
PROFESSIONAL WILL WIN
THE DEAL NEARLY EVERY
TIME
PITCH TO WIN
BECAUSE
THEY GET THE
SEQUENCE RIGHT
20 MINUTES
L E A R N T O
Set the Frame
E F F E C T I V E L Y
Tell the Story
H O W T O
Reveal the Intrigue
W H E N T O
Offer the Prize...
Learn The S.T.R.O.N.G. Method
Set
The
Frame
Tell
The
Story
Reveal
The
Intrigue
Offer
The
Price
Nail
The
Hookpoint
Get
The
...
What You’ll Learn
2.Why and when you should
push back on your target
after luring them in.
1.Why weaving intrigue into
you...
Major concepts of
Pitch To Win
Engaging Content take
you on a deep-dive of
the revolutionary
strategies in Pitch To
Win. W...
Learn what makes a
compelling pitch
Creating a great pitch
is hard work, but it is a
learnable skill. Dive
into the S.T.R....
PITCH TO WIN
The primary goal of this training is not
theory. It is application.
You’ll see teardowns of pitchdecks.
Lots ...
PITCH TO WIN
Duration: 3-4 Days of Training plus
Pitch Constructing and Practicing +
3 Follow up sessions (in person or
we...
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Pitch To Win

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Win Every time you make a pitch

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Pitch To Win

  1. 1. SO What’s The Right Way To Pitch Your DEAL?
  2. 2. PITCH TO WIN NO PRICE CONCESSIONS NO SPECIAL TERMS NO MAYBES
  3. 3. PITCH TO WIN IN A VERY SHORT AMOUNT OF TIME THERE IS A LOT OF THINGS TO GET RIGHT 20 MINUTES 20 MINUTES IS ALL WE HAVE TO MAKE AN IMPACT
  4. 4. PITCH TO WIN WHAT IS THE RIGHT WAY?
  5. 5. TIME NARRATIVE FLOW INCITING INCIDENT PROTAGONIST INTRO CHALLENGE DIFFICULTY ACCOMPLISHMENT DENOUNCEMENT
  6. 6. BUYERS DO EXPECT THIS SEQUENCE, EXACTLY AND WILL RESIST YOU IF YOU DO IT DIFFERENTLY THE BIG IDEA THE PROBLEM THE SOLUTION UPSIDE POTENTIAL VALUE PROPOSITION HOW IT WORKS THE ECONOMICS THE DEMO THE TEAM THE PRICING
  7. 7. PITCH TO WIN A BETTER PITCH, NOT NECESSARY THE BETTER PRODUCT OR SERVICE, USUALLY WINS THE DEAL WHY?
  8. 8. PITCH TO WIN BECAUSE THE BUYERS’ BRAIN THAT JUDGES A DEAL THROUGH A PITCH - IS NOT COGNITIVE - IT IS THE PRIMITIVE CROC BRAIN
  9. 9. Pitches are sent from the modern—and smart—part of the brain: the neocortex. But they are received by a part of the brain that is 5 million years older (and not as bright). This is a serious problem. If you want to pitch anything successfully, you must bridge the gap between the way the neocortex and croc brain see the world. About The Brain
  10. 10. PITCH TO WIN THATS WHY THE TRAINED PROFESSIONAL WILL WIN THE DEAL NEARLY EVERY TIME
  11. 11. PITCH TO WIN BECAUSE THEY GET THE SEQUENCE RIGHT 20 MINUTES
  12. 12. L E A R N T O Set the Frame E F F E C T I V E L Y Tell the Story H O W T O Reveal the Intrigue W H E N T O Offer the Prize E X A C T L Y H O W T O Nail the Hookpoint W I T H Z E R O E X T R A E F F O R T Get the Deal The S.T.R.O.N.G Method SIX MODULES IN LIVE TRAINING PITCH TO WIN
  13. 13. Learn The S.T.R.O.N.G. Method Set The Frame Tell The Story Reveal The Intrigue Offer The Price Nail The Hookpoint Get The Deal Every meeting, pitch and presentation is a social encounter that is governed by frames. Frames are a point of view, a perspective—a position. Frames don’t combine or mix. They collide. The strongest frame always wins. When people make decisions, they often lapse into an analytical mindset, which can be your greatest obstacle to closing a deal. You must grab your audience’s attention with a provocative story to break that analytical mindset. It’s easy for your audience to get distracted in the middle of your pitch. Get and keep your audience’s attention throughout by provocatively using the forces of tension, including risk, danger and uncertainty—as well as time constraint. You must understand how to turn the tables in any arrangement so your target is chasing you to win your attention and respect. Most final decisions are made on emotion, not logic. You must lay the final groundwork to get your audience fully emotionally engaged in your idea. The last few minutes of a meeting are the most critical. Most of us act “needy” at this point. You must master the art of pulling away.
  14. 14. What You’ll Learn 2.Why and when you should push back on your target after luring them in. 1.Why weaving intrigue into your pitch will lure your audience in every single time. 3. Why the alpha status holds the most power, and when you should grab this coveted position. 4.Why you’re guaranteed to lost the deal by meeting your target in a public space. 5.The key triggers for getting someone’s attention, every time— and so much more.
  15. 15. Major concepts of Pitch To Win Engaging Content take you on a deep-dive of the revolutionary strategies in Pitch To Win. We address common mistakes and share real-life experiences. Summary:6 THINGS YOU’LL LEARN WITH PITCH TO WIN Compare before and after PitchDecks Great pitchdecks create desire from investors or buyers of your product. See how Pitch To Win has transformed average decks into a competitive advantage that closes deals. How To Apply A format to develop your comprehension of how to apply Pitch To Win to your business. 1. 2. 3.
  16. 16. Learn what makes a compelling pitch Creating a great pitch is hard work, but it is a learnable skill. Dive into the S.T.R.O.N.G. method, from developing narrative to creating intrigue, to prizing and ultimately getting the deal. Summary:6 THINGS YOU’LL LEARN WITH PITCH TO WIN Discover the flaws that undermine most pitches Let us show you the common mistakes that people make and how to avoid them. This knowlEDGE will get you past objections that might have stalled you in the past. Get companion material that’s not available elsewhere For Pitch To Win, we have gone through the archives and rescued the insights form the cutting room floor to share with you. A Lot Of Sample Pitches and PitchDecks are provided 4. 5. 6.
  17. 17. PITCH TO WIN The primary goal of this training is not theory. It is application. You’ll see teardowns of pitchdecks. Lots of examples, and role playing And live demonstrations and more.
  18. 18. PITCH TO WIN Duration: 3-4 Days of Training plus Pitch Constructing and Practicing + 3 Follow up sessions (in person or web enabled) END RESULT: Prepare, Practice & Immerse In Your Own Pitch That Wins Every Time.

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