1. Before You Can Sell Your Solution
You Must Sell Your Diagnosis
Format
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2. Create Interest and Attraction
Describe the pain of the customer
Why does the problem persist?
Convince us that solving
the problem is worth the effort
1
Problem
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3. Create Interest and Attraction
Vision explain or demo your Solution/Service
Clearly pointing out the benefits for the customers
What is the current stage
of development?
2
Solution
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4. Create Interest and Attraction
How do you make money? Show opportunities
Channels of distribution and gross margins
Clearly defining your target customer
in the end. Who?
3
Business
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5. Create Interest and Attraction
What technology magic and secret sauce gives you
potential for leverage and scale as you grow
What makes your solution unique
and defensible?
4
Elements
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6. Create Interest and Attraction
Go-to-Market strategy. Disruptive or fit in?
Identify the market trends, size and value
How will you build awareness
and grow sales?
5 Marketing
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7. Create Interest and Attraction
Map the competitive landscape. Edge players
Summarize the key market and current alternatives?
How are you different and better
than competitors?
6 Competition
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8. Create Interest and Attraction
Describe the key players and advisors
What is the background and story for traction
Who's missing in the team?
7
Team
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9. Create Interest and Attraction
Key metrics in revenues, expenses and growth
What are the key factors that drive this business?
Explain your pricing and your costs.
Breakeven point?
8
Finance
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10. Create Interest and Attraction
How much money have you personally put in?
How much money are you raising at what valuation?
How are you planning
to spend this money?
9 Investment
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11. Create Interest and Attraction
What do you want to see happen? Dream on...
What are some likely exit scenarios?
What do you need to make
your start a success?
0
Action
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12. Create Interest and Attraction
Intellectual Property is your Primary Business Asset
Asset that needs to be protected
ISIClassification
Share
How to Say it, Write it and Show it

13. Create Interest and Attraction
Intellectual Property is your Primary Business Asset
Asset that needs to be protected
ISIClassification
Share
How to Say it, Write it and Show it

14. Ideacast
If they* do not see the Problem
then you have only one Solution
which is not a good Business
* Whose they…?