Ethan Chazin Personal Branding for Career Success

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Ethan Chazin Presentation Sell Yourself to Hiring Managers

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Ethan Chazin Personal Branding for Career Success

  1. 1. Building The Brand<br />Called YOU<br />
  2. 2. Thanks to:<br />
  3. 3. Let Me Introduce Myself…<br />What You Should Know About Me<br /> 20 Years In Corporate America<br />Began Career as Recruiter<br />Marketing & Sales Background<br /> Teach Organizations How to<br />SELL Themselves<br /> Transition in 2009 from Career Coach to Business Coach<br />
  4. 4. In Today’s Global Economy, the OLD Ways (price, quality, service) of Achieving TRUE Competitive Advantage Are DEAD!<br />
  5. 5. Only Through BRANDINGCan We Achieve Lasting <br />Differentiation<br />
  6. 6. What’s a Brand?<br />
  7. 7. Is it a LOGO?<br />
  8. 8.
  9. 9. …tagline?<br />
  10. 10.
  11. 11. …a jingle?<br />
  12. 12.
  13. 13. Could It Be<br />a Promise?<br />
  14. 14. …the promise of<br />something truly:<br /> Memorable<br /> Invaluable<br /> Unique<br />
  15. 15. Definitions Abound<br />
  16. 16. Definitions Abound<br />“A name, term, sign, symbol or a combination of these, that identify the maker or seller of the product.”<br />Phillip Kotler & Gary Armstrong<br />Principles of Marketing<br />
  17. 17. Is it PERCEPTION? <br />How do people perceive YOU?<br />
  18. 18. What’s<br />YOUR<br />Brand?<br />
  19. 19. The Q Score<br />
  20. 20. What’s Your Q-Score?<br />Q Score<br />The Q Score is a measurement of the familiarity and appeal of a brand, company, celebrity, or a TV show, used in the US. The higher the Q Score, the more highly-regarded the item or person is among the group that is familiar with them. Q Scores and other variants are primarily used by the media, marketing, advertising and PR industries.<br />$<br />$<br />$<br />$<br />
  21. 21. Stand Out in a Crowd<br />
  22. 22.
  23. 23. Your<br />Marketing<br />5Ps<br />
  24. 24. Your Marketing 5 Ps<br />PRICE: Know Your Worth<br />PLACE: Meet With the Right People<br />PROMOTION: You Can’t Sell What You Don’t Know. Why Should Someone Want to Hire You?<br />PACKAGING: Dressing for Success<br />PRODUCT: Your Life As Features & Benefits<br />
  25. 25. Know Yourself:<br />Your Product <br />Features &<br />Benefits<br />
  26. 26. EXPERIENCE<br />HOBBIES & INTERESTS<br />TRAINING<br />VALUES & BELIEFS<br />EDUCATION<br />VOLUNTEER WORK<br />LANGUAGE<br />CONTACTS<br />
  27. 27. Your Brand Goes Networking<br />
  28. 28. Your Brand Goes Networking<br />The 5-2-1 Goal<br />
  29. 29. Your Brand Goes Networking<br />The 5-2-1 Goal:<br />5 SECONDS<br />2 MINUTES<br />1 HOUR<br />
  30. 30. Your Brand Goes Networking<br /><ul><li>Take a “STRATEGIC” Approach: Be SELECTIVE
  31. 31. The Meet Up/LinkedIn Backlash
  32. 32. Track all of Your Contacts
  33. 33. Follow Up In 24 Hours or Trash Those Business Cards
  34. 34. Get Personal Business Cards</li></li></ul><li>Your Brand Goes Networking<br />Extend Your Brand to Your Sales Collateral:<br />Bios: Written +<br />Brochures<br />Fact Sheet <br />Resumes<br />Cover Letters<br />Business Cards<br />Website<br />Blog<br />+<br />
  35. 35. The Brand Called YOU<br />Become a Subject Matter Expert<br />Get Published<br />Start a Blog<br />Post Relevant Comments EVERYWHERE to Build Your Search Engine CRED<br />Produce White Papers<br />Build Rolodex of References<br />Obtain Testimonials & Case Studies<br />Know Your Worth<br />
  36. 36. The Brand Called YOU<br />Identify Your USP<br />
  37. 37. The Brand Called YOU<br />U UNIQUE<br />S SELLING<br />P PROPOSITION<br />
  38. 38. The Brand Called YOU<br />One Last Thing…<br />
  39. 39. It’s NEVER<br />Too Early to Start Building Your BRAND<br />

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