1. David Hsu, Ph.D.
ALUMNI ENGAGEMENT SOLUTIONS
FOR THE NEW WORLD

2. Integrated (software) solutions for building community at scale.

3. Meet Harmony.

4. How do you build meaningful relationships?

5. How do you build meaningful relationships at scale?

6. IT’S HARD.
LARGE-SCALE COMMUNITY
LESS
PERSONAL

7. Many alums feel that they’re treated like cattle.

8. There’s a communications breakdown.

9. Social media engagement
ends up siloed.

10. Local alum clubs and leaders become lone wolves.

12.
mass
marketing
community
organizing

13. reach a ton of people!
internet
+
mass marketing

14. community
organizing
develop leaders and
empower them to
build community

15. internet
+
community
organizing
develop leaders and
empower them to
build community…
at scale

16. 1. RELATIONSHIPS 2. ACTION 3. EMPOWERMENT
Meet your people
where they’re at.
Every action
leads to the
next.
Invite & incentivize
influencers to
engage peers.
4. SCALE
But localize.

17. WEBSITES FOR
TAKING ACTION
COMMUNICATIONS
FINANCE
TOOLKIT
PEOPLE
DATABASE

19. Gather all your data.

20. David Hsu, Los Angeles
32 year old male
dhsu@nationbuilder.com
Facebook message • Tweet
Duke ’04, Princeton ’12, NationBuilder
id: 15 nb: @MrAlpenglow
dhsu@nationbuilder.com
Matched David Hsu to Facebook
Matched David Hsu to Twitter
Matched David Hsu to Linkedin
Your database comes alive.

21. Learn about your community.

22. Find your alumni champions and influencers at every level.

23. Invite and equip influencers to be leaders at different levels.

24. Engage your influencers across mediums, including 1:1.
IN PERSON

25. 93 characters left
Give everyone else an easy way to join.
April 4 is Alumni Day! Every club
around the world is celebrating. Find a
local event: alumni.edu
Send text to 15,000 people
David Hsu
RSVPed via
text message
Text alumni to 213.394.4623

26. Make it easy to connect, face-to-face.
Add your event.

27. Scale it.

28. Distributed Ownership + Central Oversight and Learning
SAN FRAN
SAO PAULO
ALUMNI
SHANGHAI
SYDNEY
APPS
SOCIAL
ADMISSIONS GIVING

29. Communities can do anything.