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Alumni engagement solutions for the new world

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Alumni engagement solutions for the new world

  1. 1. David Hsu, Ph.D.
 ALUMNI ENGAGEMENT SOLUTIONS 
 FOR THE NEW WORLD
  2. 2. Integrated (software) solutions for building community at scale.
  3. 3. Meet Harmony.
  4. 4. How do you build meaningful relationships?
  5. 5. How do you build meaningful relationships at scale?
  6. 6. IT’S HARD. LARGE-SCALE COMMUNITY LESS PERSONAL
  7. 7. Many alums feel that they’re treated like cattle.
  8. 8. There’s a communications breakdown.
  9. 9. Social media engagement 
 ends up siloed.
  10. 10. Local alum clubs and leaders become lone wolves.
  11. 11. 
 mass marketing 
 community 
 organizing
  12. 12. reach a ton of people! internet +
 mass marketing
  13. 13. community
 organizing develop leaders and 
 empower them to build community
  14. 14. internet 
 +
 community
 organizing develop leaders and 
 empower them to build community… at scale
  15. 15. 1. RELATIONSHIPS
 2. ACTION
 3. EMPOWERMENT
 Meet your people 
 where they’re at. Every action 
 leads to the next. Invite & incentivize influencers to 
 engage peers. 4. SCALE
 But localize.
  16. 16. WEBSITES FOR TAKING ACTION COMMUNICATIONS FINANCE TOOLKIT PEOPLE DATABASE
  17. 17. Gather all your data.
  18. 18. David Hsu, Los Angeles 32 year old male 
 dhsu@nationbuilder.com
 Facebook message • Tweet Duke ’04, Princeton ’12, NationBuilder id: 15 nb: @MrAlpenglow dhsu@nationbuilder.com Matched David Hsu to Facebook Matched David Hsu to Twitter Matched David Hsu to Linkedin Your database comes alive.
  19. 19. Learn about your community.
  20. 20. Find your alumni champions and influencers at every level.
  21. 21. Invite and equip influencers to be leaders at different levels.
  22. 22. Engage your influencers across mediums, including 1:1. IN PERSON
  23. 23. 93 characters left Give everyone else an easy way to join. April 4 is Alumni Day! Every club around the world is celebrating. Find a local event: alumni.edu Send text to 15,000 people David Hsu RSVPed via text message Text alumni to 213.394.4623
  24. 24. Make it easy to connect, face-to-face. Add your event.
  25. 25. Scale it.
  26. 26. Distributed Ownership + Central Oversight and Learning SAN FRAN SAO PAULO ALUMNI SHANGHAI SYDNEY APPS SOCIAL ADMISSIONS GIVING
  27. 27. Communities can do anything.

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