SOCIALDavide ‘Folletto’ Casali                           EXPERIENCE                           DESIGN
ONE METHODTWO TOOLSTHREE BUSINESS TIPS
Social Networks are Complex Systems
observe     dot     LOOPdo             think
If the loop breaks...    You’re dead.
ONE METHODTWO TOOLSTHREE BUSINESS TIPS
Davide Casali   Gianandrea Giacoma                                     Motivational Design
TOOL 1UNDERSTANDRELATIONAL MOTIVATIONS
FacebookMotivational Diamond                          Competition              Affection                 Excellence       ...
TOOL 2DESIGNSOCIAL USABILITY
Social Usability                        open the road               Relational Motivations                 gives direction...
ONE METHODTWO TOOLSTHREE BUSINESS TIPS
BESOCIALIN-THE-FLOW
BEA DOUBLE-PYRAMIDSOCIAL BUSINESS                   Top-down                   Vision, goals, strategy                   B...
BEA DOUBLE-DOUBLE-PYRAMIDSOCIAL BUSINESS                          Social Business                          Values, product...
“To complicate is easy, to simplify is hard.        To complicate, just add,     everyone is able to complicate.        Fe...
Davide ‘Folletto’ Casali   intenseminimalism.com   @folletto   folletto@gmail.com
Davide Folletto Casali "Social Experience Design"
Davide Folletto Casali "Social Experience Design"
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Davide Folletto Casali "Social Experience Design"

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Davide Casali
UX Designer in Headshift, Co-Founder of Baker EBook Framework.

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Davide Folletto Casali "Social Experience Design"

  1. 1. SOCIALDavide ‘Folletto’ Casali EXPERIENCE DESIGN
  2. 2. ONE METHODTWO TOOLSTHREE BUSINESS TIPS
  3. 3. Social Networks are Complex Systems
  4. 4. observe dot LOOPdo think
  5. 5. If the loop breaks... You’re dead.
  6. 6. ONE METHODTWO TOOLSTHREE BUSINESS TIPS
  7. 7. Davide Casali Gianandrea Giacoma Motivational Design
  8. 8. TOOL 1UNDERSTANDRELATIONAL MOTIVATIONS
  9. 9. FacebookMotivational Diamond Competition Affection Excellence Curiosity
  10. 10. TOOL 2DESIGNSOCIAL USABILITY
  11. 11. Social Usability open the road Relational Motivations gives directionPhoto by 49937157@N03
  12. 12. ONE METHODTWO TOOLSTHREE BUSINESS TIPS
  13. 13. BESOCIALIN-THE-FLOW
  14. 14. BEA DOUBLE-PYRAMIDSOCIAL BUSINESS Top-down Vision, goals, strategy Bottom-up Operations, feedback, tactics
  15. 15. BEA DOUBLE-DOUBLE-PYRAMIDSOCIAL BUSINESS Social Business Values, products, services Users Crowdsourcing, WoM, etc
  16. 16. “To complicate is easy, to simplify is hard. To complicate, just add, everyone is able to complicate. Few are able to simplify. Bruno Munari ”
  17. 17. Davide ‘Folletto’ Casali intenseminimalism.com @folletto folletto@gmail.com

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