This 2014 presentation instructed Law Firms on the importance of constantly updating their website, SEO and Internet Marketing "best practices." Many of its predictions have turned out to be true, while the main theme that law firms must evolve in order to avoid being left behind is a timeless warning for all attorneys in charge of growing case revenue.

1. EVOLVE OR DIE
An Interactive Roundtable
Presented 2014 NOSSCR Conference, Las Vegas

2. “Lots of companies don’t succeed over time…
- Larry Page, Google Founder
They usually miss the future.”

3. 0
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16
Website Mobile Optimization Content Digital Ads
DIGITAL KNOWLEDGE
GOOD OKAY POOR

4. 0
10
20
30
40
50
60
TMC Website Non-TMC Website NO Website
Responsive
Non-Responsive
Mobile Site
TMC CLIENTS
WEB PRESENCE

5. SO YOU ALREADY
HAVE A
WEBSITE…

6. OUT-OF-WORK AMERICANS
50% own a smartphone
78% access the internet
from their home
78% use e-mail
Source: 2011 U.S. Census Data

7. CONNECTIVITY
BY STATE
Source: 2011 U.S. Census Data
Percentage of highly
connected individuals,
compared to National
Average
HIGH (>30%)
AVERAGE (18%-29%)
LOW (<18%)

8. MAKE YOUR WEBSITE
RESPONSIVE

9. RESPONSIVE
DESIGN

10. WWW.DISABILITYGROUP.COM

11. WWW.DBA.CC

12. DESIGN
USER EXPERIENCE
COST
GOOGLE PREFFERRED
LOWER BOUNCE RATE
ONE SITE TO UPDATE
a
a
a a
a
RESPONSIVE VS. MOBILE
SITE
a
a

13. OPTIMIZE YOUR
WEBSITE

14. SEARCH ENGINE
OPTIMIZATION
LINKS
TAGS
CONTENT
SOCIAL
MEDIA
BLOGS
SITE
MAP
KEYWORDSFREQUENCY
TRAFFIC
in 2014

16. www.BINDERandBINDER.com

17. BADLINKS

18. GOOD LINKS

19. NOSSCR@NOSSCR.ORG

20. Bruce Lee
“Long-term
consistency
trumps
short-term
intensity.”

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200
400
600
800
1000
1200
JUNE JULY AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUNE JULY AUG
Unique Visitors

22. UPDATE
FREQUENTLY

23. 77% of
internet
users read
blogs.
Source: HubSpot

25. METATAG

27. 70% of users
read
testimonials
before
purchasing
Source: BusinessWeek

29. DO PAID SEARCH

31. PAID
SEARCH
ONLY
PAID
SEARCH
+
ORGANIC
RESULT
CLICK-THROUGH
RATE

32. GOOGLE MADE
54.8 BILLION
ON ADWORDS IN
2013

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200
400
600
800
1000
1200
1400
1600
JUL AUG SEP OCT NOV DEC JAN
Paid Search
LEAD SOURCE

34. STEP UP YOUR GAME