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Outbrain - 2019 Sponsor Spotlight Presentation

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Search and Performance Insider Summit, Deer Valley, UT, Dec. 13, 2019 - 10:15 AM: The Web We Need to WeaveFrom the original sins of the open web to today's disparate digital experiences — social, search, e-commerce, and publishers — we'll summarize how tomorrow's solutions need to reconsider all parts of the digital experience: people, publishers, and brands. Only by taking a complete perspective can we weave the web it was intended to be.Presenter: DennisYuscavitch, VP, Global Product Marketing,OutbrainDennisYuscavitchis a Product Marketing executive with 10+ years of experience leading innovation and go-to-market strategies for top technology firms. Currently, Dennis is the Vice President of Global Product Marketing at Outbrain. Prior to Outbrain, Dennis held strategic positions at Google (DoubleClick), Experian Marketing Services, and Deutsche Bank, to name a few. Out of the office, he coaches youth soccer, basketball, and baseball teams, and writes regularly for Digital Content Next, covering all-things native advertising.

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Outbrain - 2019 Sponsor Spotlight Presentation

  1. 1. The Web We Need to Weave Dennis Yuscavitch VP, Product Marketing December 13, 2019
  2. 2. “Software is eating the world” – Marc Andreessen, Andreessen Horowitz
  3. 3. “The original sin of the internet was not building a payments system into the browser, many tried, all failed” – Marc Andreessen, Andreessen Horowitz
  4. 4. “Advertising = (can be) Awesome” – Me
  5. 5. Web 1.0 IP TCP UDP SMP NTPHTTP DNS SLP COOKIES JAVASCRIPT Web 2.0 From these humble beginnings, and 25 year old technology
  6. 6. Marketing Technology LUMAscape © LUMA Partners LLC 2019 Identity Chat MARKETING TECHNOLOGY LUMAscape Mobile Web Website Creation & Mgmt AB/MVT & Personalization Translation Content Marketing Platforms DAM Feedback / Surveys Marketing Data Social Login/Sharing UGC Mgmt & Forums Online Video Players Players (SMB) E-Commerce Platform/Storefront (Enterprise) Social Referral E-Commerce Technology Merchandising Payments M-Commerce Website WCM Community Landing PagesSEO Platforms / Tools Loyalty DMPs Site Perf/Opt Web Analytics Denotes acquired company Denotes shuttered company Integrated Mktg Mgmt DB Mktg Mktg Modeling/Attribution Sales & Marketing Sales Automation Marketing Automation Customer Relationship Intelligence Social Marketing Management Email Optimization Email Service Providers Website Personalization & Optimization CDP Commerce Visualization Sales/ Mktg Dashboard RecsB2B Pers Performance Mktg
  7. 7. Probability 74.23473% We seek refuge…
  8. 8. Powering native for the web
  9. 9. Difficult Questions Your personal data is the product? 100+ year old business model? Haves and the have- nots? Is fragmented web good for long—term health?
  10. 10. New Experiences Interest-based New Discovery Experiences People Publishers Marketers More Revenue + User Loyalty
  11. 11. New experiences + Interest based New Discovery Experience People Publishers Marketers More Revenue + User Loyalty
  12. 12. New experiences + interest based New Discovery Experience People Publishers Marketers More Revenue + User Loyalty
  13. 13. New experiences + interest based New Discovery Experience People Publishers Marketers The web we need to weave More Revenue + User Loyalty
  14. 14. Thank You! Dennis Yuscavitch VP, Product Marketing @dennisy
  15. 15. STATUS QUO MODEL A.I. ACCELERATOR MODEL $616.82Per capita annual bounty per US internet user in 2022 Source: Future Majority Source: Microsoft $21,522Per capita US A.I.-driven G.D.P. by 2030 How much is your data worth? Appeared in the NYT Magazine Published on November 13th : “We’re Stuck with the Tech Giants, But They Are Stuck With Each Other” – by John Herrman
  16. 16. New experiences + interest based New Discovery Experience People Publishers Marketers The web we need to weave More Revenue + User Loyalty
  17. 17. New experiences Interest-based Fewer, Better Ads People Publishers Marketers The web we need to weave More Revenue + User Loyalty

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