Internet marketing for law firms 2014 NOSSCR conference
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This 2014 presentation instructed Law Firms on the importance of constantly updating their website, SEO and Internet Marketing "best practices." Many of its predictions have turned out to be true, while the main theme that law firms must evolve in order to avoid being left behind is a timeless warning for all attorneys in charge of growing case revenue.
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Softchoicewebinfrastructurereport 150423144926-conversion-gate01
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Managing Unrealistic User Expectations (i.e Digital for Spoilt Brats)
This document discusses the complex digital landscape and high expectations from users. It notes that 52% of Fortune 500 companies from 2000 are gone, and digital disruption is impacting many industries. Mobile usage is rising significantly. The third paragraph introduces the concept of a "digital experience centre" to gain insights into user experience across channels and applications to improve performance, releases, and business outcomes.
Why your mobile site matters more than you think !!
1) A mobile website is very important as more searches now occur on mobile devices than computers. Having a separate optimized mobile site rather than just using the desktop site is essential.
2) Speed and load times are critical for mobile sites. Users expect pages to load within 2 seconds and will abandon slow sites. Faster load times can increase conversion rates by up to 27%.
3) Google has emphasized that mobile-friendly sites are important for search rankings. Beginning in 2017, non-mobile-friendly sites may be ranked lower in mobile search results.
Webinar: Moovweb Optimize: Learn how to increase your mobile conversions
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Compuware ASEAN APM User Conference 2013 - University of Customer Experience
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Digital Disruption Asia - Pleasing the Unpleasable with Digital Performance Data
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Managing Unrealistic User Expectations (i.e Digital for Spoilt Brats)
Managing Unrealistic User Expectations (i.e Digital for Spoilt Brats)
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Webinar: Moovweb Optimize: Learn how to increase your mobile conversions
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Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
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Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
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How to use AI to optimize your content
How to find topics that algorithms love
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Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
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1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
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In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
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As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
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From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
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In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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Mastering SEO for Google in the AI Era - Dennis Yu
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Mastering The Best Restaurant Advertising Campaigns Detailed Guide
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Internet marketing for law firms 2014 NOSSCR conference
- 1. EVOLVE OR DIE An Interactive Roundtable Presented 2014 NOSSCR Conference, Las Vegas
- 2. “Lots of companies don’t succeed over time… - Larry Page, Google Founder They usually miss the future.”
- 3. 0 2 4 6 8 10 12 14 16 Website Mobile Optimization Content Digital Ads DIGITAL KNOWLEDGE GOOD OKAY POOR
- 4. 0 10 20 30 40 50 60 TMC Website Non-TMC Website NO Website Responsive Non-Responsive Mobile Site TMC CLIENTS WEB PRESENCE
- 5. SO YOU ALREADY HAVE A WEBSITE…
- 6. OUT-OF-WORK AMERICANS 50% own a smartphone 78% access the internet from their home 78% use e-mail Source: 2011 U.S. Census Data
- 7. CONNECTIVITY BY STATE Source: 2011 U.S. Census Data Percentage of highly connected individuals, compared to National Average HIGH (>30%) AVERAGE (18%-29%) LOW (<18%)
- 11. WWW.DBA.CC
- 12. DESIGN USER EXPERIENCE COST GOOGLE PREFFERRED LOWER BOUNCE RATE ONE SITE TO UPDATE a a a a a RESPONSIVE VS. MOBILE SITE a a
- 17. BADLINKS
- 18. GOOD LINKS
- 21. 0 200 400 600 800 1000 1200 JUNE JULY AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUNE JULY AUG Unique Visitors
- 23. 77% of internet users read blogs. Source: HubSpot
- 25. METATAG
- 27. 70% of users read testimonials before purchasing Source: BusinessWeek
- 29. DO PAID SEARCH
- 32. GOOGLE MADE 54.8 BILLION ON ADWORDS IN 2013
- 33. 0 200 400 600 800 1000 1200 1400 1600 JUL AUG SEP OCT NOV DEC JAN Paid Search LEAD SOURCE
- 34. STEP UP YOUR GAME