To sell effectively on Facebook, create a sense of urgency through limited-time offers, promotions, and deals. Promote your products through status updates while following the 80/20 rule of mostly sharing content and limited promotion. Use promoted posts to boost visibility of contests, deals and sales, events, and viral content which can help increase your fan base and sales.

1. How to sell on Facebook?

2. Create urgency
- short term offers
- special offers with promo
codes
- buy one, get one free etc
- happy hours

3. Sale through communities

4. Promote product through
your status updates
• Follow 80%/20% rule: 80% content/20%
promotion
• Don’t get too promotional: starting January
2015, Facebook is limiting posts they find “too
promotional”:
1. Posts that solely push people to buy a
product or install an app: (“Click the
link to buy now”)
2. Posts that push people to enter
promotions and sweepstakes with no
real context
3. Posts that reuse the exact same
content from ads

5. Use promoted posts
CONTEST
ON average company can increase
their fan base by 34% through a
properly run contest

6. Use promoted posts
DEALS
& SALES

7. Use promoted posts
events

8. Use promoted posts
viral
content
https://youtu.be/zuFytc9YLDs