13. CUSTOMERS
TRUST
PROBLEM:
- not many customers trust you and buy
your products
SOLUTION:
- keep consistent communication
- create community
- work on giving customers more than
just online shopping experience
14. CUSTOMERS
PROBLEM:
- customers are not buying your product
- sales are not active as you want
SOLUTION:
- work out your marketing strategy
- focus on creating URGENCY with your
products promotions
- improve your visibility
15. PRODUCTS RANGE
PROBLEM:
- some of your problems are selling
better than others
SOLUTION:
- analyse statistics
- work out right promotion and price
strategy
16. COMPETITORS
PROBLEM:
- competitors might copy you
SOLUTION:
- find a way or solution that would make
you better than competition:
- faster delivery
- better customers service
- special loyalty discounts
- easier payment options
31. data shows
• 51% of consumers prefer shopping on
the mobile web vs. using a smartphone app
• 82% of smartphone shoppers use their
mobile browser to search for products in-
store
• 62% of shoppers say they visit a
mobile website directly vs. 21% who say
they use a retailer’s app in-store
Business Insider, 2015