Main takeaways: - How do you land your first product management job? - How do you break the Catch-22 of not having enough experience to get the job you really want? - Why do some product managers progress up the career ladder, while others fail?

1. www.productschool.com
What is the Product Career Strategy by
Electriphi Inc CEO

2. Join 35,000+Product
Managers on
Free Resources
Discover great job
opportunities
Job Portal
prdct.school/PSJobPortalprdct.school/events-slack

3. C O U R S E S
Product
Management
Learn the skills you need to land
a Product Manager job

4. C O U R S E S
Coding
for Managers
Build a website and gain the
technical knowledge to lead
software engineers

5. C O U R S E S
Data Analytics
for Managers
Learn the skills to understand web
analytics, SQL and machine learning
concepts

6. C O U R S E S
Learn how to acquire more users
and convert them into clients
Digital Marketing
for Managers

7. C O U R S E S
UX Design
for Managers
Gain a deeper understanding of your
users and deliver an exceptional end-to-
end experience

8. C O U R S E S
For experienced Product Managers
looking to gain strategic skills needed
for top leadership roles
Product
Leadership

9. C O U R S E S
Corporate
Training
Level up your team’s Product
Management skills

10. Muffi Ghadiali
T O N I G H T ’ S S P E A K E R

11. ABOUT
● 20+ years of consumer tech and
marketing
● Start-up, mid-size and Fortune 500
● Delivered consumer products, software
and services - from concept to profitability
● Managed global and virtual teams
● Advise at a range of startups – IoT,
Media/Entertainment, Healthcare,
Education, eMobility
● Lecture at Stanford CSP
● Book author
11

12. 12
KNOWN
UNKNOWN
STARTUP

13. 13
MATURE
UNKNOWN
KNOWN

14. 14
KNOWNKNOWN
WHO ARE OUR CUSTOMERS?
WHAT NEED ARE WE
SERVING?
WHO ARE OUR
COMPETITORS?
HOW WILL WE MAKE MONEY?
UNKNOWN UNKNOWN
MATURE BIZ STARTUP

15. 15
START-UPS
MULTI-DISCIPLINARY
FLAT TEAMS
ROLES EVOLVE
HUMAN DYNAMICS
QUICK DECISIONS

16. Why can’t large
companies be as
innovative as startups?
They can only do what’s legal.
Startups can do
ANYTHING!

17. MATURE BIZ
FOCUSED ROLES
HIERARCHY
‘MARKETING’ IS A
NECESSITY
JOB POSTED? TOO
LATE!

18. 18
MATURE
BIZ
THE ‘LIST’

20. 20
FIRST
ASK
YOURSELF
THE
5 WHYS

21. ..BE A PRODUCT
MANAGER?
…THIS PRODUCT?
…THIS COMPANY?
…THIS TEAM?
…THIS JOB?

22. THE INTERVIEW

23. COMPANY
TEAM
PRODUCTS
BEFORE THE
INTERVIEW
LEARN
EVERYTHING
YOU CAN ABOUT
THE..

24. 24
3 STEPS
PHONE SCREEN
ONSITE
DEBRIEF AND
OFFER

25. 25
EVERY
INTERVIEW
SEEKS TO
ANSWER
3
QUESTIONS
CAN YOU DO THE JOB?
DO YOU REALLY WANT
TO BE HERE?
DO WE WANT YOU
HERE?

26. INTERVIEW
QUESTION
KNOW
HOW
Q. TECHNOLOGY
BASICS

27. 27
INTERVIEW
QUESTION
PERSUASION
Q. DEALING WITH
CONFLICT

28. 28
INTERVIEW
QUESTION
SMARTS
Q. PRODUCT
CURIOSITY

29. 29
INTERVIEW
QUESTION
EXECUTION
Q. MOST
CHALLENGING
PRODUCT

30. MINDSET

31. @berniemaloney © B. Maloney & M. Ghadiali 31
FAKE IT
TILL YOU
MAKE IT
Amy Cuddy
This Simple 'Power Pose' Can Change Your
Life And Career

32. © B. Maloney & M. Ghadiali 32
SEE IT
BE IT

33. @berniemaloney © B. Maloney & M. Ghadiali 33
BUT…
AND..

34. 34
TAKE THE
BREAK

35. 35
ASK THE
HARD
QUESTION
YOURSELF
(and answer it)

36. 36
REJECTION
ALWAYS A
LEARNING
OPPORTUNITY
ASK WHY?

37. THE CATCH-22

38. 38
NEED
EXPERIENCE TO
GET THE JOB
NEED JOB TO
GET THE
EXPERIENCE

39. 39
TALK TO
5
PMs
ASK THEM
5
QUESTIONS

40. 40
BEST
PLACE TO START IS
WHERE YOU ARE
RIGHT
NOW!

41. JUST BUILD A
PRODUCT
..BUT HOW?
41

42. 42
#1
DEFINE
THE
PRODUCT

43. 43
#2
BUILD
A
‘TEAM’

44. 44
#3
SHIP
A
‘PRODUCT’

45. MENTORSHIP

46. FOUR TIPS

47. 47
#1
DON’T
BE
SHY

48. 48
#2
BE
HONEST

49. 49
#3
GIVE
BEFORE
YOU ASK

50. 50
#4
HAVE
CLARITY

51. FINALLY..

52. @berniemaloney © B. Maloney & M. Ghadiali 52SPEAK TO THE ELEPHANT
- Jonathan Haidt, The Happiness Hypothesi

53. WHAT’S
YOUR
NPS?
53

55. JUST ASK!

56. THE
REGRET
MINIMIZATION
FRAMEWORK
56

57. THE MAGIC OF SILICON
VALLEY
THE MOST AMAZING
CONFLUENCE OF
INTELLECT,
CAPITAL
AND
RISK TAKING
USE THIS NETWORK TO YOUR
ADVANTAGE!

58. DO
OR
DO NOT
THERE IS NO
‘TRY’

59. THANKS!
Muffi@Ghadiali.com | Linkedin.com/in/muffi

60. www.productschool.com
Part-time Product Management, Coding, Data Analytics, Digital
Marketing, UX Design, Product Leadership courses and
Corporate Training