CNC 2013


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CNC: Strategic , Actionable Solutions
Our core strength lies in identifying the critical issues of complex projects and providing strategic, actionable solutions that accomplish your objectives.
We Deliver:
innovative and analytic thinking
objective and strategic insights
superior leadership & communication skills
exceptional results that drive your business

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CNC 2013

  1. 1. CNC
  2. 2.  Our core strength lies in identifying the criticalissues of complex projects and providing strategic,actionable solutions that accomplish your objectives.CNC
  3. 3. We Deliver: innovative and analytic thinking objective and strategic insights superior leadership & communication skills exceptional results that drive your businessCNC
  4. 4. COMPANIES WHERE WE HAVEDELIVERED VALUE• ADB/Borden• Brown Forman Beverages• The Coca-Cola Company• The Dannon Company• Domino’s Pizza• Haagen-Dazs• Hershey Food Corporation• Kiwi Brands• Kraft General Foods• Lowe’s Companies• Michael Foods• Miller Brewing Company• Snapper• Welch Foods• WhiteWave FoodsCNC
  5. 5. APPROACHo We have worked on a wide range of assignments for a varietyof clients, including some of the best known and respectedcompanies in the world.o We work on a project specific basis or to fill a need to close atalent or capabilities gap.o We are experts at managing complex projects involvingmultifunctional organizations or business units, providingstrategic counsel and unbiased insights.o We believe there is no ‘one size fits all’ approach. We use ourvast experiences and expertise to meet your individual needs.o We work with you to accomplish your objectives as an activeand committed partner.CNC
  6. 6. AREAS OF EXPERTISE Business Planning – Existing and New Businesses Strategic Value Development Organizational Restructuring Qualitative Research, Marketing AnalyticsCNC
  7. 7. BUSINESS PLANNING– EXISTING AND NEW BUSINESSESNew product/new category assessments and business case development toguide investment priorities and provide solid strategic direction. Assessed, quantified and developed new product lines/ new categories, including research,category, consumer and situation assessments, concept creation, development of positioningstatements and commercialization elements and strategy. Conducted total category assessments to evaluate business potential, including consumer,customer and competitive evaluations, economics, risks, strategic recommendations andsupporting rationale. Developed business cases for new products including opportunity assessment, financials, risks,recommendations, etc. Identified ways to strengthen the consumer proposition. Developed financial assessmentguidelines as well as brand role, aspirations, positioning/architecture statements and test marketselection criteria.CNC
  8. 8. BUSINESS PLANNING– EXISTING AND NEW BUSINESSESDevelopment of business and marketing plans, planning models andprocesses, and long term strategies to drive business growth. Created comprehensive business strategies, long-term channel strategies and development plans. Standardized research processes for advertising, packaging, and new products to create efficienciesand conducted Best in Class review of suppliers. Led project team consisting of internal and external resources to develop division strategy andprioritized work plan for short and long term development. Created annual marketing plans and long term marketing vision. Developed new approaches and new models for division planning including content, process, timingand format. Developed local market assessment and planning processes to enhance local market opportunityidentification, leading to a more consistent strategic approach to address these opportunities. Revamped content, structure and timing of a system for marketing program communication.Created guiding principles, future direction and work plan resulting in a new approach to providemore focused, useful sales materials that are better linked to marketing and sales priorities.CNC
  9. 9. STRATEGIC VALUE DEVELOPMENTCreation of customer value propositions to answer the question fromyour customers: “Why should our firm purchase your offeringinstead of your competitor’s?” Developed strategic goods and services bundles including identification,assessment, prioritization and development of new products and newcategories. Crafted existing products and services into a customer value proposition,leading internal multi-functional team to develop an objective SWOT andfeatures/advantages/benefits of major components and sub-components of thisvalue proposition. Led work team to develop customer positioning of strategic innovationpivotal to long term success.CNC
  10. 10. ORGANIZATIONAL RESTRUCTURINGClarification of roles, decision rights, accountabilities and processes toimprove organizational efficiency and effectiveness. Framed responsibilities, scope, structure and deliverables for newly created functional groups. Restructured key functional groups to improve efficiency and effectiveness, including analysis ofcurrent situation, identification of unmet needs and problem areas and recommendations forrevisions to structure, processes, roles and responsibilities. Led company wide project involving 11 different functional areas with multiple stakeholders tooptimize the marketing process. Clarified roles, responsibilities, decision rights and work flows across marketing processes,including detailed accountabilities for each function, roles for each business unit and detailedprocess maps to improve efficiency and effectiveness. Reorganized headquarters based marketing function to facilitate the management of bothestablished businesses and new businesses.CNC
  11. 11. Internal and external customer research to source ideas and to gain abetter understanding of issues and to inform strategic decisions. Developed targeted questionnaires / discussion guides and conductedinterviews to gather insights. Conducted comprehensive analysis andsummary of feedback, insights, and implications. Conducted “Best-in-class” supplier research, including custom research andanalysis, summary of findings, implications and recommendations.QUALITATIVE RESEARCHCNC
  12. 12. JoAnne C. Nightingale• President: CNC• 20+ years experience• Prior Line Management Experience: Kraft Foods, Procter & Gamble, IBM• Education: Master of International Business - University of South Carolina,BA – University of VirginiaJohn W. Seeley• 25+ years experience• Prior Line Management Experience: Procter & Gamble• Education: MBA – The Amos Tuck School at Dartmouth College; BA -Grinnell CollegeCNC
  13. 13. CNC NETWORK Valerie Smith• President: Valerie Smith Consulting• 25 years consulting experience with a focus in management & organization development• Prior Management Experience: SMS/Siemens, Sun Company• Education: MPA- American University; BA -Boston University, Ohio Wesleyan University; NTL &AR Mastery Jack Wilson• Senior level executive with an extensive background in sales, marketing, and operations.• Prior Management Experience: SVP The Coca-Cola Company, VP The Zyman Group, EVP/CCO NuCO2 Inc.• Education: B.S. Business - Pennsylvania State University David Chopko President: Fox Hollow Professionals 30 years domestic and international management experience in M&A, finance, marketing & product development. Prior Management Experience: W.L. Gore , E.I. DuPont De Nemours & Co. Education: MBA- Northwestern University; JD – Duquesne University; BA – University of Delaware David Weinberger President: Customer Centric Strategy 28 years of consumer/shopper insight & marketing analytics expertise Prior Management Experience: Kraft, Home Depot, The Coca-Cola Company, Georgia Pacific, Burke Marketing Education: University of Alabama Michael Nightingale 32 years executive/senior management experience with a focus on general management and customer service Prior Management Experience: President/COO MEDecision; GM- Medical Associates; President/CEO – GMIS; SMS /Siemens Education: MBA – Harvard Business SchoolCNC
  14. 14. CNC• We are a unique resource.• For 20 years we have delivered exceptional results.• We offer the management skills and breadth of experience of much larger firms, but take apersonal “hands-on” approach with your business.• We possess both exceptional leadership and communication skills.• We are strong strategic and analytic thinkers, results oriented and have a bias for action.• We do not produce theoretical non actionable reports that sit on the shelf, but activelyengage with you, our client to deliver results that drive your business.CNC
  15. 15. NEXT STEPSContact usto see how we can help youaccomplish your businessobjectivesjacn.cnc@verizon.net610.486.0153CNC