This is a combination work of five authors, edited by myself. For further and full presentation use the references provided at the end of the presentment.
Thank you.
3. Customer Pain Point
10 year old Suzie demands an extremely customized cake
for her birthday party, but the only cake mom finds at
the local store is…
Limited Options:
Flavor
Color
Solution:
Decoration
Customer inspired
Style
Personal touch
Ingredients
One of a kind
Creativity, commitment, and quality to ensure satisfied
returning customers
4. Mission
Provide the Tampa Bay area with custom cakes for every
special occasion using only quality and wholesome
ingredients.
Vision
To become a leading provider of custom cakes in the
Tampa Bay area while staying true to our core
principles.
6. Industry
Goldman Sachs, a world
renowned financial
forecaster for economic
growth, estimates a
3.4% rise in GDP in
2011, followed by 3.8%
growth in 2012
We vow to always have:
•Fresh Ingredients
•Safe Delivery
•Express Satisfaction
Customer reviews:
Ashley This is so amazing!
Cassandra The best cake ever!
Kimberley Wow Brit you made that?
It looks awesome!
Lori I didn't know you were so
talented! It’s beautiful!
Mary You are definitely a talented
young lady!
Tracy You have outdone yourself!
7. Market
People of all ages/gender will require a cake for their
special occasion.
Birthdays can range from 1st to 90th, anniversaries can be
for a 1st or a 50th, newlyweds can be a couple in their 20’s
or their 40’s = broad demographic range!
Women will be more of a target area that men.
Factors influencing a sale:
Gender
Education
Income
8. Competition
Competitor
•Walmart
•Baskin Robins
•Publix
Target Market
•Lower household
income
•Children
•People on the go
Price
•Cheapest
•Moderate
•Affordable
Their Solution
•Everyday Low
Prices
•Ice cream cakes
•Quick / Flash
frozen cakes
Advertisement
•TV / Mail
•SPAM / Mail
•Radio / TV
Weakness
•Quality
•Only Ice Cream
•Variety
9. How Will I Make Money?
Promotions: Outreach Program
Free personalized cake
Inspires customers
Instills “feel good vibe”
Advertising
Local paper
Website
Social medias
Top 5 Prospects and How to Reach Them Table
Parents
Word of
Mouth
Schools
Businesses/
Corporations
Weddings
Word of Mouth
Network
Groups
Party
Planners
Average
Person
Word of
Mouth
Word of
Mouth
Word of
Mouth
Cross
advertising
with bridal
shops
cross
promoting
Community
Outreach
Program
10. Seek investors
Profit sharing
Small business loan $60k
Avg. 5 party cakes/week and 1
wedding cake/month
Estimated annual revenue =
$61,700.00
Solely operated for initial 1-2 years
13. Planning Definition
Planning is a particular type of decision making that
addresses the specific future that manager desire for their
organizations.
Planning is the first managerial function to be
performed in the process of management.
14. Importance of Planning
• It offsets future uncertainty and change.
• It tackles increasing complexity in modern business.
• It helps in co-ordination.
• It helps in exercising effective control.
• It helps in the proper utilization of the company’s
resources.
15. Introduction
Business plans can help to perform a number of tasks. They are
used by investment-seeking entrepreneurs to convey their
vision to potential investors. They may a be also used by firms
that are trying to attract key employees, prospect for a new
business, deal with suppliers or simply to understand how to
manage their companies better.
16. Strengths:
o In bagalakot as we found only few business existing like
our alternatives.
o Sound finance.
o No competitors.
o Mutual understanding in between our business and public.
o Affordable price.
20. Establishing objectives
Employment opportunities.
To increase standard of living.
To giving extraordinary service.
To become a market leader.
To maximize profit.
21. Evaluating alternatives
After knowing out of the alternatives next step is to
evaluate the alternatives through analysis of strong and
weak points of alternatives as below:
24. An on-line interactive series of courses teaching people to
become debt-free and to replace their working income with
residual and passive income.
It is not an accredited university.
25. to educate, motivate and irritate people
to ignite positive financial change in their lives,
so they can live out their dreams and true purpose
in freedom
26. POTENTIAL STUDENTS:
• Baby Boomers
• Their Children and Grandchildren
• Presently English-speaking
• Future plans to expand to Spanish, French, Mandarin,
Japanese, and Hindi
27. All courses have been developed by Doug and Melanie
Nelson in association with CFU faculty. They remain
current through ongoing quality assurance, as the
market, business techniques, tax laws, etc change.
Courses are delivered via email to enrolled students.
Students post assignments on their closed Facebook
classroom page, and gain experience using social media
techniques critical to any business success.
28. CFU has hired the best on-line business system analysts in the world. Systems
have been created to monitor the Sales and Marketing and Production and
Delivery. This has led to:
A marketing budget of only 10% of total budget
A 150:1 return on every marketing dollar spent.
Automated delivery of goods
Automated payment of courses and products
Automated mass e-mailings
Ongoing quality control monitoring
29. CFU was established only 3 years ago. Already it has
enrolled more than 650,000 students.
It is poised to become a Fortune 500 company in a mere
20 years, a record in this industry!
Its operating overhead is the lowest in the industry
At this time you can still invest at only $.25/share. In 6
months (1 April 2013), the price will be $.50/share. IPO
price per share is predicted to open at $5.00 on 1 April,
2014.
Now is the time to invest in this solid one-of a kind,
growing company!!
32. Discusses how a company makes its customers
aware of its products
Bill boards, Commercials, Etc.
Includes Features such as
Pricing, company image, marketing tactics, and
a media plan
33. Indicates how the business can have an
advantage over its competitors
Can gather information by
Viewing their website, talking to their
customers, vendors, suppliers,
employees
34. Describe the product or service you want to
offer.
You should note the unique features of
the product or service and possible spinoffs
35. The vision statement establishes the scope and
purpose of a company and reflects values and
beliefs
A mission statement expresses the specific
aspirations of a company, the major goals it will
try to reach
39. Financial Plan
Forecasts for the
business.
Data is shown in
financial statements.
Provides proof that
the new business
will be financially
healthy.