The UX design here talks about the future of Social networking, how it currently affects us and what are the different possibilities. Understanding the busy schedule of my persona, this app is designed to help her manage her presence on social networking sites

1. Manage your Social Presence
A social Networking feature design concept
Namita Maheshwari
CUA, M.Des., B. Arch.
Research-
User
behavior
Study-
Social
networks
current
trends and
evolution
Breaking
down the
problem
statement
Design
Concept
Next steps

3. It is
Facebook
for me
I am a very
Twitter
person
People judge you on what, where
and when you post on your social
network sites
Just 212 likes and
30 comments for
my new hair do
Zeigarnik Effect- Number of likes,
comments and share is never enough.
Insights and human behavior around Social networking
I am not very
happy with
what he posts
on his social
networks
I am so sure I
cracked this
interview
User preference-
Primary networking site
Judgement of personality External Validation
Based on ease of use, requirement
and sometimes even cultural
reasons define the preference of
using one handle over the other
HR

4. The decision making power
of data based on your
existing usage.
“Have been hunting for new
furniture and now Facebook
keeps leading me to online
furniture portals”
On Mobile Evolved
Social networks today
Social media 5 years back
You can like, watch, share,
post, hire, do business…..
Almost everything on me
Social media now
Now that I have
Facebook on
my mobile, I
can use it while
travelling
Personalized Related products
Have you heard
of Klout.com and
IFTTT?
Fragmented solutions, not
being used much

5. Problem statement
Maya wants to know how
impactful is her presence on
Web, and accordingly take
informed decisions around
her posts
How can Maya optimize on
using all the different
handles,
Her social presence needs to be
quantified
She needs an overall picture of what she
is up to on the social networking sites-
like a report card
She would like suggestions, tricks and
tips. Example- When is the right time to
share a particular post
The causation effect- The cause of
liking an article is automatically
shared on another
Highly interested in specific
topics
Would like to reach these topics
directly instead of having to look for
them herself
Maya, an advertising Professional

6. 1 Sign in and
Access 2 Analyze 3 Notify and
Settings 4 Reflect
Look for ‘ manage your
Social presence’
feature’
Take Permission to
access all the handles,
give the option of not
including any if required
Analyze all the data
shared, commented,
liked etc. to give a
quantified valuation of
the user
Give the user an
overall picture, like a
report card of her
activities
Give hints and
suggestions on how
she can make her
presence more
prominent
Based on the analysis
Suggest user the
keywords she would be
notified about,
irrespective of which
portal it is posted on
Mention the source, and
keep it open for her to
decide where she would
like to share it, or if she
would like to post it on all
her handles
Reflect the presence
of this feature with
every share to spread
the idea.
Auto-Update report
card constantly and it
will be reflected in
your primary handle
Give specific settings-
Time to receive and send
the posts
link keywords to specific
handles.
Design Concept- Manage my social presence
Login into your Primary
handle

7. And yeah, You
totally got me
hooked to
currenttrends.com
Next Step
Check with the users and business if its
meeting their end goal
Decisions on where will the feature be
placed in the site, so that it matches the
mental model of the user- where does he
expect to find it
Presentation and content needs to be
engaging and simple, as this is quantified
data and needs to make ample sense to
the user
That was a great
post Maya, I
have similar
views about
Indian politics
Thank
You

8. HI Namita,
Wondering what your
social networking presence
is like?
Proceed
This is what it will look like
(Show an example/ her
current presence on
Facebook)
Friend who are using this
(Trust factor)
Proceed
To get your first look- we would like
to access your other networks
This is what it will look
like (Show an example/
her current presence on
Facebook)
Facebook would like to access your other
networks
(Disclaimer: Facebook will only use the
posts and shared you have on your public
page)
+
OK
Wireframes- To start using manage my presence on Mobile
Notify users about new
feature, also where they can
find it later
Give a preview to generate
interest and trust in the
feature
Take permission to access the
posts, shares, likes etc. on
other sites

9. Your Social PresenceNew
Your Social
Presence
Your report on your
social presence-
Also present
suggestions to
improve her rating
Notify me when
# Politics # India # Education
More suggestions
See who is following you
with what
#fun #comedy
Based on the analyzed data,
give user a dynamic view.
TO improve there rating
provide suggestions
Reflect on your activity screen
Auto suggest the user,
to save her time to
browse and doesn’t
waste time to make
her own combinations
Wireframe- Main screen and how it is reflected in activity screen