Evaluating the brand

1. 4/10/2020 Evaluating your brand
https://www.coursera.org/learn/10k-women/ungradedWidget/QCxY6/evaluating-your-brand-exercise-1 1/2
Now that you have completed your brand evaluation, review the feedback below which relates to your
evaluation of your business's current performance in the four key areas of brand strength:
1. Awareness
2. Consideration
3. Loyalty
4. Preference
Green scores suggest that your business is performing well in the relevant area. Amber scores suggest
that further development is required to support successful growth. Red scores indicate a key area for
development to strengthen your brand.
Brand awareness feedback
Your amber awareness score suggests that you sometimes promote your brand offer
well, but could develop this further. You may need to think carefully about both the
placement of the brand at the point of purchase, and the messages you are
communicating to your target customers.
Brand consideration feedback
Your amber consideration score suggests that you sometimes communicate the
benefits that you offer to customers well. You could develop this further to stand out
from the competition, and may be able to improve how well your brand is aligned to
the needs of your target customers.
Brand preference feedback
Your amber preference score suggests that you have begun to build a customer base
that actively seeks your products, but could help customers understand the unique
selling points of your brand more clearly.
Brand loyalty feedback
Your amber loyalty score suggests that you sometimes encourage repeat purchases
and recommendations, but these efforts could be more effective.
EVALUATING YOUR BRAND

2. 4/10/2020 Evaluating your brand
https://www.coursera.org/learn/10k-women/ungradedWidget/QCxY6/evaluating-your-brand-exercise-1 2/2
Record your action steps
Once you have reviewed your feedback, record the action steps you will take to develop your brand.
1.At first, I have to complete the design of my product.
2.Second ,I have to share it with appropriate channel and receive effective feedback
3.I have to modify the product based on the insight of the feedback
4.I have to develop the final product
5.I have to advertise it properly and at the same time I have to seek partners who can advocate
my product.
6.At this stage I will get an idea how my product works .