1. Top 10 Learning Questions for Chapter 9 Creating Brand Equity Roche Deluta December 15, 2011 V56 Marketing Class of Prof. Remigio Joseph De Ungria Chapter 9 Marketing Management, Kotler 14 th ed http://www.slideshare.net/rochedeluta
6. http://www.slideshare.net/rochedeluta 6. Term used that distinguish with each other Brand Valuation – estimates the total financial value of the brand. Brand Equity – is reinforced by marketing actions that consistently convey the meaning of the brand. Brand Revitalization – understands what the sources of brand equity were to begin. Brand Segmentation – the brand is sold into mutually exclusive segments of customers that help to determine the variances in the brand’s economic value. Brand Reinforcement – requires innovation and relevance throughout the marketing program.
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13. Top 10 Learning Questions for Chapter 9 Creating Brand Equity Roche Deluta December 15, 2011 V56 Marketing Class of Prof. Remigio Joseph De Ungria Chapter 9 Marketing Management, Kotler 14 th ed http://www.slideshare.net/rochedeluta
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