Product positioning

PRODUCT POSITIONING,[object Object],[object Object]

TYPES,[object Object],Competition based Positioning ,[object Object],Identify the appropriate category ,[object Object],Distinguish from other category members or key competitors on important dimensions. ,[object Object],Image-based Positioning or Goal based positioning ,[object Object],Depict Brand as way to satisfy customer goals/needs. ,[object Object],Build a strong, consistent set of associations with the brand. ,[object Object],E.g. Vegas- “What happens here stays here”,[object Object]

TIPS,[object Object],Unique Selling Proposition,[object Object],Something unique, that you have to offer. Not necessarily entirely unique. You can appear unique by simply packaging your product or service in a unique way. ,[object Object]

Risk Reversal,[object Object],Differentiate yourself with outrageously bold guarantees, that you're competition don't have the guts for. Most people are genuinely honest, and if your service is what you say it is, you've got nothing to worry about. The increased sales volume will be well worth it. ,[object Object]

Inordinate Value,[object Object],Leverage your advertising, by offering to let complimentary businesses come along for the ride, in exchange for a free sample of their wares. Then bundle those into your offering. Cut the right deals, & your offer will appear "irresistible", compared to your competition.,[object Object]

Product positioning

Product positioning

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Product positioning