![Outline: Definition, Scope and Theories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CREATING BRAND EQUITY](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (10)
Similar to Building Strong Brands Through Equity
Similar to Building Strong Brands Through Equity (20)
Recently uploaded
Recently uploaded (20)
Building Strong Brands Through Equity
- 1. Creating Brand Equity Visual Top Ten Concepts v2 Jojo Canta Ateneo Graduate School of Business Ateneo Graduate School of Business MBA Standard Program
- 5. People are Brands First in 2010NBA All-Star Ballots
- 7. People are Brands Second in 2010NBA All-Star Ballots
- 9. People are Brands Third in 2010NBA All-Star Ballots
- 10. Popularity they are popular because their brand equity Kobe Bryant Dwyane Wade Lebron James
- 11. Popularity they are popular because their brand equity Kobe Bryant Dwyane Wade Lebron James
- 12. So What Makes up Brand Equity? they give what their fans want performance charisma entertainment value
- 13. Building a Strong Brand a great product
- 14. Building a Strong Brand a great product brand image
- 15. Building a Strong Brand a great product brand image customer experience
- 16. Building a Strong Brand a great product brand image customer experience GREAT PRODUCT BRAND IMAGE CUSTOMER EXPERIENCE
- 17. Building a Strong Brand CUSTOMER-CENTRIC MARKET STUDY BRAND IMAGE CUSTOMER EXPERIENCE GREAT PRODUCTS
- 18. Building a Strong Brand CUSTOMER-CENTRIC MARKET STUDY BRAND IMAGE CUSTOMER EXPERIENCE MARKETING SUPPORT AND PEOPLE DEVELOPMENT GREAT PRODUCTS
- 19. High Brand Equity CUSTOMER-CENTRIC MARKET STUDY BRAND IMAGE CUSTOMER EXPERIENCE MARKETING SUPPORT AND PEOPLE DEVELOPMENT GREAT PRODUCTS #1
- 22. Creating Brand Equity Visual Top Ten Concepts v2 Jojo Canta Ateneo Graduate School of Business MBA Standard Program Thank you..