Maximizing Your Research Visibility and Impact: A Step-by-Step Guide Session 2: Researcher Branding - Building a Comprehensive Researcher Profile Database

aleebrahim@Gmail.com
@aleebrahim
https://orcid.org/0000-0001-7091-4439
https://scholar.google.com/citation
Nader Ale Ebrahim, PhD
Research Visibility and Impact Consultant
25th February 2023
All of my presentations are available online at:
https://figshare.com/authors/Nader_Ale_Ebrahim/100797
@aleebrahim
Maximizing Your Research Visibility and Impact: A Step-by-Step Guide
Session 2: Researcher Branding - Building a
Comprehensive Researcher Profile Database

Enhancing the visibility and impact of research is crucial for disseminating knowledge
widely and making progress. While publishing high-quality papers in scientific
journals is an essential step, it is only half the journey toward receiving future impacts
and citations. To increase research visibility and impact, researchers need to expose
their research output to the widest possible audience by using the proper “Research
Tools”. It is important to note that the visibility of an article has a significant impact on
its citation count, rather than just the merit of the article. Although researchers spend
considerable time and effort writing their research for publication, they often stop their
work after publication. However, the dissemination and archiving of an article are
essential phases in the publication life cycle. This webinar series provides a step-by-
step guide on how the effective use of various research tools can help increase the
visibility and impact of researchers' published research, leading to an increase in
citations and improvement in university ranking.
Research Visibility and Impact Center-(RVnIC)
©2023-2025 Dr. Nader Ale Ebrahim
Keywords: H-index, Improve citations, Research tools, Research visibility, Research impact, University rankings
Abstract
2

All rights and credits are reserved for the respective owner(s).
Some texts and images in this presentation were taken from
the public domain of the Web. They are presented here for
non-profit, educational purposes only. If you are the main
copyright owner rather than the one mentioned or comment
about the contents of this presentation, please contact me to
claim credit or content removal.
Thank you,
Nader Ale Ebrahim
E-mail: aleebrahim@gmail.com
Copyrights
3

Thank you
Prof. Hayder Abed Dhahad,
Dr. Thaer AL-Jadir,
and
Dr. Oday (Ali) Ahmed
from
The Ministry of Higher Education and Scientific Research, Iraq
4

All of my teaching materials are available online at:
25 February 2023

No. Research Visibility, Main topic Research Visibility, Sub-topic Day Time
1
Introduction and the webinar series
objectives
Motivation, International university rankings, Measuring researcher’s impact.
Saturday, February 18,
2023
8:00 PM to
10:00 PM
2
Researcher Branding - Building a
Researcher Profile Database
Top tips to make a researcher’s article discoverable, Author name’s variations, Use a
standardized institutional affiliation, Author’s subject area, Select a research brand name.
Saturday, February 25,
2023
8:00 PM to
10:00 PM
3 Researcher Branding – Online CV
Why should I care about my online presence?, Examples of online profiles,
Transparent Ranking, Create Google Scholar online profile,
Create ORCID profile, Scopus Author Identifier.
Saturday, March 4,
2023
8:00 PM to
10:00 PM
4 Researcher Branding – Networking
How is the Altmetrics score calculated?, Academic social media ResearchGate and
Academia.edu, LinkedIn for researchers, Use Twitter for academic research.
Saturday, March 11,
2023
8:00 PM to
10:00 PM
5
Boosting the Visibility of the Research
- Make a paper ID
Creating your own library, Preparing a paper for online archiving, Understanding your
rights, Publishers, and copyright, Preprint version vs. publisher's version
Saturday, March 18,
2023
8:00 PM to
10:00 PM
6
- Online Repository
Publications repository effect, Article views and downloads, Deposit articles without DOI in
Zenodo, Deposit articles in SSRN, Deposit articles in other repositories.
Saturday, March 25,
2023
8:00 PM to
10:00 PM
7
- Document publishing
Making all your scholarly outputs available online, Data sharing, Enhancing your profile
with images, Audio slides, and video, Depositing unpublished and white papers, Deposit
documents on “Cloud Storage”, and Publishing an online book (E-book Publishing).
Saturday, April 1, 2023
8:00 PM to
10:00 PM
8
- Citation tracking
The importance of citation tracking, Citation tracking tools, Create a Google alert, Monitor
the impact of social media, E-mail marketing, Create a citation CV.
Saturday, April 8, 2023
8:00 PM to
10:00 PM
6

Quality, Quality,
Quality
Inherent & Appearance
High Impact Research
Don't forget, the quality of your work will always matter. Helping the world to be a better place is
essential to gain attention to your research work!

However, it is difficult to distinguish whether
high citations are due to quality or visibility
(Ale Ebrahim et al., 2014).
Sources:
1. Yadav, A., McHale, J., & O'Neill, S. (2023). How does co-authoring with a star affect scientists'
productivity? Evidence from small open economies. Research Policy, 52(1).
https://doi.org/10.1016/j.respol.2022.104660
2. Ale Ebrahim, N., Salehi, H., Embi, M. A., Habibi Tanha, F., Gholizadeh, H., & Motahar, S. M. (2014).
Visibility and Citation Impact. International Education Studies, 7(4), 120-125.
https://doi.org/10.5539/ies.v7n4p120
8

10
Source: Van Noorden, Richard. "Signs of ‘citation hacking‘ flagged in scientific papers." Nature 584.7822 (2020): 508-508, doi:
https://doi.org/10.1038/d41586-020-02378-2

12
Source: https://www.scimagojr.com/countryrank.php
96 (H index Rank) – 49 (Documents Rank) = 47
96 (H index Rank) – 60 (Documents Rank) = 36

13
Source: https://www.timeshighereducation.com/student/advice/world-university-rankings-explained

Source: https://visibilitycheck.library.uu.nl/

Research Impact Metrics
• Web Presence
• Online Profile
• Versions
• Web of Science Usage Count
• Altmetric/Plumx score
• FWCI
• Citations
• H-Index
• Citation per Document
• Research Interest Score
15
Photo Source: https://www.sciencegate.app/b/how-to-evaluate-the-impact-of-research-works/

Versions
16

17
Source: https://kingzonatech.com/wp-content/uploads/2019/01/7TipsForEnhancingResearchVisibility-3-1.pdf

©2017-2018 Nader Ale Ebrahim
Source: http://www.nytimes.com/2016/03/13/opinion/sunday/should-all-research-papers-be-free.html?_r=0 and
https://twitter.com/iaravps/status/708323771489374209
Picture credit to Scott Gelber

Altmetric/Plumx Score
19
Source: https://plu.mx/a/-0W0mV-BwcDBGWszZh9g5QWUxaCt3qJ-0VTve5So9rA

1. Measure your current status of research visibility and impact on:
• SCOPUS
• Web of Science
• Other websites (such as Google Scholar and etc.)
2. Create a history PowerPoint file that contains your publication history
and status based on the information extracted from Google Scholar,
Web of Science, SCOPUS, and other websites,
3. Measure your current FWCI, Citations, Citation/document for each
publication,
4. Measure your current Altmetric/Plumx score for each publication,
5. Identify a list of the targeted publication.
20

Building a Comprehensive
Researcher Profile
Database

No. Topic
1 Why a Need Researcher's Profile Database?
2
Make a Researcher Profile Database
Photos
Name’s Variations
Affiliation/s
Subject Area/s
Research Interest
Keywords
Brand Name (Unique Keyword/S)
Short Biography
Hyperlinks
3 Subject Area/s
Outline
22

Why Need a Researcher's
Profile Database?

24
Source: https://chat.openai.com/chat

Increase
Visibility
Increase
Citations
Increase
Impact

1- Ale Ebrahim, Nader and Gholizadeh, Hossein and Lugmayr, Artur, Maximized Research Impact: An Effective
Strategies for Increasing Citations (December 15, 2017). Managing and Leading Creative Universities –
Foundations of Successful Science Management: A Hands-On Guide for (Future) Academics (pp. 29-51).
Tampere, Finland: International Ambient Media Association (iAMEA); ISBN 978-952-7023-16-7, Available at SSRN:
https://ssrn.com/abstract=3101575
2- Ale Ebrahim, Nader and Salehi, Hadi and Embi, Mohamed Amin and Habibi, Farid and Gholizadeh, Hossein and
Motahar, Seyed Mohammad and Ordi, Ali, Effective Strategies for Increasing Citation Frequency (October
23, 2013). International Education Studies, Vol. 6, No. 11, pp. 93-99, 2013, Available at SSRN:

Things to Do When Writing a Paper
• To ensure output traceability consistently use the same
version of your name, including the same abbreviations,
throughout your academic career;
• Use a standardized institutional affiliation and address;
• Repeat key phrases in the abstract while writing
naturally;
• Assign keyword terms to the manuscript;
Read more: Ale Ebrahim, N., Salehi, H., Embi, M. A., Habibi Tanha, F., Gholizadeh, H., Motahar, S. M., & Ordi, A. (2013). Effective
Strategies for Increasing Citation Frequency. International Education Studies, 6(11), 93-99. doi: 10.5539/ies.v6n11p93

Source: Elgendi, M. (2019). Characteristics of a Highly Cited Article: A Machine Learning Perspective. IEEE Access, 7, 87977-87986.
doi:10.1109/ACCESS.2019.2925965

Why Need a Researcher's Profile Database?
29
Source: Ale Ebrahim, Nader, Optimize Your Article for Search Engine (December 23, 2014). University of Malaya Research Bulletin, Vol.
2, No. 1, 23, December 2014. Available at SSRN: http://ssrn.com/abstract=2588209
Make your
paper
optimized
for search
engines

30
Source: https://www.elsevier.com/connect/authors-update/top-tips-making-your-article-visible-with-seo

31
Source: https://authorservices.taylorandfrancis.com/resources/ebooks

32
Source: Ale Ebrahim, S., Poshtan, J., Jamali, S. M., & Ale Ebrahim, N. (2020). Quantitative and Qualitative Analysis of Time-Series
Classification using Deep Learning. IEEE Access, 8, 90202 - 90215, Article Access-2020-14987.
https://doi.org/10.1109/ACCESS.2020.2993538

33
Source: http://dspace.unimap.edu.my/bitstream/handle/123456789/49270/Reactive%20PLD%20of%20ZnO%20thin%20film%20for%20optoeletronic%20applications.pdf

34
•Few authors have unique names
•Researchers may publish under some
variations of their name
•Co-authors may misspell or
misrepresent the author's names on a
paper on submission
Source: https://libguides.lib.umanitoba.ca/c.php?g=702710

35
•Institutional affiliations can change over the
course of a career
•Researchers may have multiple, co-existing
affiliations that may not be reflected due to
publication restrictions
•Researchers may publish variations of
institutional affiliations
Source: https://libguides.lib.umanitoba.ca/c.php?g=702710

Information to Include on Your Academic Website
36
Your academic webpage/website can include a wide range of
information about your academic work and role, including:
• Your name,
• Title,
• Affiliated research institution,
• Bio,
• Professional photo,
• Research interests,
• List of current or selected publications, and
• Link to your ORCID and other websites.

Web Presence – Google Images
38
Source: https://www.google.com

Researcher’s Name
Variations

Researcher’s Name Variations
40

Researcher’s Name Variations
Source: https://loop.frontiersin.org/people/279807/publications
41

Web of Science - Published Names
42
Source: https://www.webofscience.com/wos/author/record/C-2414-2009
Ebrahim, Nader Ale
Ale Ebrahim, Nader
Nader, Ale Ebrahim
Aleebrahim, Nader

SCOPUS - Other Names
43
Source: https://www.scopus.com/authid/detail.uri?authorId=22974706300

SCOPUS - Other Names
44
•Ale Ebrahim, Nader
•Aleebrahim, Nader
•Ebrahim, Nader Ale
•Nader, Ale Ebrahim
•Ale-Ebrahim, N.

How do I correctly cite my KU Leuven affiliation in a publication?
46
Source: https://www.kuleuven.be/english/research/bibliometrics/identification

Use the Correct Affiliation
47
Source: https://www.lib.chalmers.se/en/publish-and-analyse/optimize-your-visibility/use-the-correct-affiliation

Researcher’s Affiliation/s
Old & New Affiliations
• Senior Lecturer
Center for Research Services, Institute of Research Management and Monitoring
(IPPP), University of Malaya, Jalan Lembah Pantai, Kuala Lumpur, Wilayah
Persekutuan, 50603, Malaysia
• Adjunct lecturer
Research and Technology Department, Alzahra University, Vanak, Tehran, Iran,
Postcode: 19938 93973
• “Research Visibility and Impact” consultant.
RVnIC, Academic Center for Education, Culture and Research (ACECR), Tehran,
Iran.
48

Researcher’s Subject Area/s
Subject area: “In what;
discipline is his/her doctorate?“
(http://wordnetweb.princeton.edu/perl/webwn?s=subject%20area).
50

Web of Science - Subject Categories
51
Engineering
Computer Science
Business &
Economics
Social Sciences -
Other Topics
Information Science
& Library Science
Source: https://www.webofscience.com/wos/author/record/C-2414-2009

SCOPUS - Subject Areas
52

21 Broad Subject Areas Defined by Clarivate Analytics
1. Agricultural Sciences
2. Biology & Biochemistry
3. Chemistry
4. Clinical Medicine
5. Computer Science
6. Ecology/Environment
7. Economics & Business
8. Engineering
9. Geosciences
10.Immunology
11.Materials Science
12. Mathematics
13. Microbiology
14. Molecular Biology &
Genetics
15. Neuroscience
16. Pharmacology
17. Physics
18. Plant & Animal Science
19. Psychology/Psychiatry
20. Social Sciences, General
21. Space Sciences
53

SCOPUS Subject Area
Agricultural and Biological Sciences-AGRI / Arts and Humanities-ARTS /
Biochemistry, Genetics and Molecular Biology-BIOC / Business,
Management and Accounting-BUSI / Chemical Engineering-CENG /
Chemistry-CHEM / Computer Science-COMP / Decision Sciences-DECI /
Earth and Planetary Sciences-EART / Economics, Econometrics and
Finance-ECON / Energy-ENER / Engineering-ENGI / Environmental
Science-ENVI / Immunology and Microbiology-IMMU / Materials
Science-MATE / Mathematics-MATH / Medicine-MEDI / Neuroscience-
NEUR / Nursing-NURS / Pharmacology, Toxicology and Pharmaceutics-
PHAR / Physics and Astronomy-PHYS / Psychology-PSYC / Social Sciences-
SOCI / Veterinary-VETE / Dentistry-DENT / Health Professions-HEAL /
Multidisciplinary-MULT
54

Researcher’s Research
Interest

Researcher’s Research Interest
Research interest: Refers to the
broad areas of study the
colleague is pursuing
(dictybase.org/db/html/help/glossary.html).
Subject area: Industrial Engineering, Education,
Research interest: Technology Management, Research Tools
56

Clarivate - KeyWords Plus®
58
The data in KeyWords Plus® are words or phrases that
frequently appear in the titles of an article's references
but do not appear in the title of the article itself.
Based upon a special algorithm that is unique to
Clarivate databases, KeyWords Plus® enhances the
power of cited-reference searching by searching across
disciplines for all the articles that have cited references in
common.
Source: https://support.clarivate.com/ScientificandAcademicResearch/s/article/KeyWords-Plus-generation-creation-and-
changes?language=en_US

SCOPUS - Indexed Keywords
59
Indexed keywords are chosen by Scopus
and are standardized to vocabularies
derived from thesauri that Elsevier owns or
licenses. Unlike Author keywords, Indexed
keywords take into account synonyms,
various spellings, and plurals.

Researcher’s Keywords
• Research Tools,
• Bibliometrics,
• Research Visibility,
• Research Impact,
• University ranking,
• H-index,
• Enhance research impact,
• Maximized research impact,
• University ranking,
• Improve citations,
60

Poorly Optimized Abstract vs Well-Optimized Abstract
Source: http://authorservices.wiley.com/bauthor/seo.asp
61

Poorly Optimized Abstract vs Well-Optimized Abstract
TITLE-ABS-KEY ( "Multimedia
communications" )
5,119 results
TITLE-ABS-KEY ( "Multimedia
services" )
14,782 results
Source: https://www.scopus.com
62

Researcher’s Brand Name
(Unique Keyword/s)

Researcher’s Brand Name (Unique Keyword/s)
1. Make it unique (invent your research brand name)
2. Ensure you can make it Web-Friendly
3. Make it memorable
4. Ensure you can repeat in your publication’s title and abstract
5. Test #
6. Pick a brand name that everybody is curious to know more about
7. Be careful not to choose a brand name that is too broad in scope
8. Can machines (like Cortana & Siri) spell it?
9. Make sure you can protect the research brand name
64

Researcher’s Short
Biography

Researcher’s Short Biography
Source: https://orcid.org/0000-0001-7091-4439
66

Researcher’s Hyperlinks
Websites & social links
• Publons
• Google Scholar
• LinkedIn
• SSRN
• Twitter
• ResearcherID
• ResearchGate
• PlumX
• ImpactStory
• FaceBook
Source: https://orcid.org/0000-0001-7091-4439
68

Create your profile database in Microsoft Word including:
1. Your name’s variations
2. Your affiliation/s
3. Your subject area/s
4. Your research interest
5. Your Keywords
6. Your Brand name (Unique keyword/s)
7. Your short biography
8. Your Hyperlinks
69

70

Thank you
aleebrahim@Gmail.com
@aleebrahim
https://publons.com/researcher/1692944
https://scholar.google.com/citation
Nader Ale Ebrahim, PhD
Research Visibility and Impact Consultant
All of my presentations are available online at:
@aleebrahim

1. Sorooshian, S., Jamali, S. M., & Ale Ebrahim, N. (2023). Performance of the decision-making trial and evaluation laboratory [Review]. AIMS Mathematics, 8(3), 7490-
7514. https://doi.org/10.3934/math.2023376
2. Vatankhah, S., Darvishmotevali, M., Rahimi, R., Jamali, S. M., & Ale Ebrahim, N. (2023). Assessing the Application of Multi-Criteria Decision Making Techniques in
Hospitality and Tourism Research: A Bibliometric Study. International Journal of Contemporary Hospitality Management, Accepted on 12-Nov-2022, Article IJCHM-
05-2022-0643.R2. https://doi.org/10.1108/IJCHM-05-2022-0643
3. Nekoonam, A., Nasab, R. F., Jafari, S., Nikolaidis, T., Ale Ebrahim, N., & Fashandi, S. A. M. (2023). A scientometric methodology based on co-word analysis in gas
turbine maintenance. Technical gazette, 30(1), 361-372. https://doi.org/10.17559/TV-20220118165828
4. Tavassoli, A., Soultani, S., Jamali, S. M., & Ale Ebrahim, N. (2022). A Research on Violence against women: Are the trends growing? [ Reviews]. Iranian Rehabilitation
Journal (IRJ), 20(3), 1-25. https://doi.org/10.32598/irj.20.3.1664.1
5. Sorooshian, S., Azizan, N. A., & Ale Ebrahim, N. (2022). Weighted Aggregated Sum Product Assessment. Mathematical Modelling of Engineering Problems (MMEP),
9(4), 873-878. https://doi.org/10.18280/mmep.090403
6. He, X., Singh, S., & Ale Ebrahim, N. (2022). Quantitative and Qualitative Analysis of Higher-order thinking Skills in Blended Learning. Perspectives of Science and
Education, 5(59), 397-414. https://doi.org/10.32744/pse.2022.5.23
7. Jamali, S.M., Ale Ebrahim, N. & Jamali, F. The role of STEM Education in improving the quality of education: a bibliometric study. Int J Technol Des Educ (2022).
https://doi.org/10.1007/s10798-022-09762-1
8. Nordin, N., Siti-Nabiha, A. K., Jamali, S. M., & Nader, A. E. (2022). Bibliometric analysis of social media research in SMEs: A review and way forward. International
Journal of Entrepreneurship and Small Business, ahead-of-print, https://www.inderscience.com/info/ingeneral/forthcoming.php?jcode=ijesb
9. Saberi, A., Kargaran, S., Shahri, M. H., Ghorbani, Z., Jamali, S. M., & Ale Ebrahim, N. (2022). Patterns of publications in Social Media-Based Co-Creation: A bibliometric
analysis. VINE Journal of Information and Knowledge Management Systems, Vol. ahead-of-print doi: https://doi.org/10.1108/VJIKMS-09-2021-0222
10. Ghavibazou, E., Hosseinian, S., kivi, H. G., & Ale Ebrahim, N. (2022). Narrative therapy, Applications, and Outcomes: A Systematic Review. Journal of Preventive
Counselling (JPC), 2(4). http://ssrn.com/abstract=4119920
My recent publications
72

1. Yadav, A., McHale, J., & O'Neill, S. (2023). How does co-authoring with a star affect scientists' productivity? Evidence from small open economies.
Research Policy, 52(1). https://doi.org/10.1016/j.respol.2022.104660
2. Ale Ebrahim, N., Salehi, H., Embi, M. A., Habibi Tanha, F., Gholizadeh, H., & Motahar, S. M. (2014). Visibility and Citation Impact. International
Education Studies, 7(4), 120-125. https://doi.org/10.5539/ies.v7n4p120
3. Van Noorden, Richard. "Signs of ‘citation hacking‘ flagged in scientific papers." Nature 584.7822 (2020): 508-508, doi:
https://doi.org/10.1038/d41586-020-02378-2
4. Ale Ebrahim, Nader and Gholizadeh, Hossein and Lugmayr, Artur, Maximized Research Impact: An Effective Strategies for Increasing Citations
(December 15, 2017). Managing and Leading Creative Universities – Foundations of Successful Science Management: A Hands-On Guide for
(Future) Academics (pp. 29-51). Tampere, Finland: International Ambient Media Association (iAMEA); ISBN 978-952-7023-16-7, Available at SSRN:
5. Ale Ebrahim, Nader and Salehi, Hadi and Embi, Mohamed Amin and Habibi, Farid and Gholizadeh, Hossein and Motahar, Seyed Mohammad and
Ordi, Ali, Effective Strategies for Increasing Citation Frequency (October 23, 2013). International Education Studies, Vol. 6, No. 11, pp. 93-99, 2013,
Available at SSRN: https://ssrn.com/abstract=2344585
6. Elgendi, M. (2019). Characteristics of a Highly Cited Article: A Machine Learning Perspective. IEEE Access, 7, 87977-87986.
doi:10.1109/ACCESS.2019.2925965
7. Ale Ebrahim, Nader, Optimize Your Article for Search Engine (December 23, 2014). The University of Malaya Research Bulletin, Vol. 2, No. 1, 23,
December 2014. Available at SSRN: http://ssrn.com/abstract=2588209
8. Ale Ebrahim, S., Poshtan, J., Jamali, S. M., & Ale Ebrahim, N. (2020). Quantitative and Qualitative Analysis of Time-Series Classification using Deep
Learning. IEEE Access, 8, 90202 - 90215, Article Access-2020-14987. https://doi.org/10.1109/ACCESS.2020.2993538
References
73

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