Maximizing Your Research Visibility and Impact, Researcher Branding

aleebrahim@Gmail.com
@aleebrahim
https://orcid.org/0000-0001-7091-4439
https://scholar.google.com/citation
Nader Ale Ebrahim, PhD
Research Visibility and Impact Consultant
22nd February 2023
All of my presentations are available online at:
https://figshare.com/authors/Nader_Ale_Ebrahim/100797
@aleebrahim
Maximizing Your Research Visibility and Impact
Session 1: Introduction and Researcher Branding

Research visibility and impact are essential for maximizing the reach of research and thus
facilitating the advancement of knowledge and progress. One of the key ways to increase
research visibility and impact is to expose the research output to the widest possible
audience. Publishing a high-quality paper in a scientific journal is only half the way to
receiving impact and citations in the future. The rest of the journey is advertising and
disseminating the publications by using the proper “Research Tools”. Citations on an
article strongly depend on the visibility, rather than the merit, of the article. Researchers
have spent plenty of time and effort writing their research for publication. However, most
of the researchers stop their work after publication. Dissemination and archiving of an
article is an essential phase of the publication life cycle. The step-by-step guide on this
webinar series will examine how the effective use of various research tools can help to
increase the visibility and impact of researchers’ visibility, and published research, leading
to an increase in citations and subsequent improvement in university ranking.
.
Research Visibility and Impact Center-(RVnIC)
©2023-2025 Dr. Nader Ale Ebrahim
Keywords: H-index, Improve citations, Research tools, Research visibility, Research impact, University rankings
Abstract
2

All rights and credits are reserved for the respective owner(s).
Some texts and images in this presentation were taken from
the public domain of the Web. They are presented here for
non-profit, educational purposes only. If you are the main
copyright owner rather than the one mentioned or comment
about the contents of this presentation, please contact me to
claim credit or content removal.
Thank you,
Nader Ale Ebrahim
E-mail: aleebrahim@gmail.com
Copyrights
3

4
Thank you
Dr. Mohammad Reza Seyedi
&
Dr. Hamed Abbasi
from
Sport Sciences Research Institute (SSRI), Tehran, Iran

5

6

All of my teaching materials are available online at:
This presentation is available online at: https://doi.org/10.6084/m9.figshare.22139825.v1

No. Research Visibility, Main topic Research Visibility, Sub-topic
1/1
Introduction and the webinar
series objectives
Motivation, International university rankings, Measuring researcher’s impact.
2/1
Researcher Branding - Make a
researcher profile
Top tips to make a researcher’s article discoverable, Author name’s variations, Use a standardized institutional
affiliation, Author’s subject area, Select a research brand name.
3/1 Researcher Branding – Online CV
Why should I care about my online presence?, Examples of online profiles,
Transparent Ranking, Create Google Scholar online profile,
Create ORCID profile, Scopus Author Identifier.
4/1 Researcher Branding – Networking
How is the Altmetrics score calculated?, Academic social media ResearchGate and Academia.edu, LinkedIn for
researchers, Use Twitter for academic research.
1/2
Boosting the Visibility of the
Research - Make a paper ID
Creating your own library, Preparing a paper for online archiving, Understanding your rights, Publishers, and
copyright, Preprint version vs. publisher's version
2/2
Research - Online Repository
Publications repository effect, Article views and downloads, Deposit articles without DOI in Zenodo, Deposit articles
in SSRN, Deposit articles in other repositories.
3/2
Research - Document publishing
Making all your scholarly outputs available online, Data sharing, Enhancing your profile with images, Audio slides, and
video, Depositing unpublished and white papers, Deposit documents on “Cloud Storage”, and Publishing an online
book.
4/2
Research - Citation tracking
The importance of citation tracking, Citation tracking tools, Create a Google alert, Monitor the impact of social media,
E-mail marketing, Create a citation CV.
8

Introduction and the
Project Objectives

Outline
No. Topic
1 Objectives
2 Motivation
3 International University Rankings
4 Measuring Researcher’s Impact
10

Quality, Quality,
Quality
Inherent & Appearance
High Impact Research
Don't forget, the quality of your work will always matter. Helping the world to be a better place is
essential to gain attention to your research work!

However, it is difficult to distinguish whether
high citations are due to quality or visibility
(Ale Ebrahim et al., 2014).
Sources:
1. Yadav, A., McHale, J., & O'Neill, S. (2023). How does co-authoring with a star affect scientists'
productivity? Evidence from small open economies. Research Policy, 52(1).
https://doi.org/10.1016/j.respol.2022.104660
2. Ale Ebrahim, N., Salehi, H., Embi, M. A., Habibi Tanha, F., Gholizadeh, H., & Motahar, S. M. (2014).
Visibility and Citation Impact. International Education Studies, 7(4), 120-125.
https://doi.org/10.5539/ies.v7n4p120
12

Source: http://wiki.lib.sun.ac.za/index.php/SUNScholar/Research_Article_Metrics
13
Avoid
Unethical
Approaches

The definition of Research Visibility and Impact
•Visibility refers to how well other scientists
and/or the general public know your research and
you as a researcher.
•Research Impact generally refers to the effect
research has in areas outside the academia -
economy, society, culture, Environment, etc.
•The easiest definition of “research impact” is
“Making the world better”.
14

15

Source: https://www.scimagojr.com/worldreport.php
February 17, 2023
17

February 17, 2023
Source: https://www.scimagojr.com/countryrank.php
18

February 17, 2023
19

February 17, 2023
20

February 17, 2023
40 (H index Rank) – 21 (Documents Rank) = 19
21

22
40 (H index Rank) – 15 (Documents Rank) = 25

Scopus Roadmap: What's New in 2022?
• We are continuously adding content!
• There are currently 87+ million records in Scopus from 27.1K serials,
140K conferences, and 261K books. Scopus is updated daily with
approximately 11,000 new articles per day indexed.
• In 2021 we added 4,042,234 items (+4.74%).
• This included:
• 1198 journals (+4.8%)
• 18K stand-alone book titles (+7%)
• 170K book items (+8%)
• 576K conference papers (+5%)
Source: https://blog.scopus.com/posts/scopus-roadmap-whats-new-in-2022
23

More than 4
million scientific
articles are
published each
year, and that
number is
rising.
Photo by Lucas Gallone on Unsplash
The needle in the haystack
Why improve your research visibility and impact?
24

Source: https://www.linkedin.com/posts/prof-frikkie-herbst-dcom-in-marketing-management-and-mentor-4182546_research-visibility-and-its-
impact-on-university-activity-7022070460351680512-mn81 and https://doi.org/10.6084/m9.figshare.21926079.v1

Research Visibility and Impact Center-(RVnIC) ©2023-
2025 Dr. Nader Ale Ebrahim 26

Requirements:
· MD or MD/PhD
· 7-10 year history of continuous NIH funding or high-profile grants
· Current NIH funding at the level of at least one R01 and greater than $350,000 in
direct costs
· At least 5 papers with an impact factor above 15
· H-Index greater than 35
· 7-10 years of experience as a principle investigator
Source: https://www.nature.com/naturecareers/job/associatefull-professor-in-microbiomes-university-of-south-florida-usf-692705
Motivation
27

International University
Rankings

29
Source: https://www.timeshighereducation.com/student/advice/world-university-rankings-explained

International university rankings
Rating QS World University Rankings
Times Higher Education World
University Rankings
Academic Ranking of World
Universities
Criteria
Academic reputation 40% Educational activities 30% Quality of education/Alumni 10%
Employer reputation 10% Research and Reputation 30% Quality of education/Staff 20%
Faculty/student ratio 20% Citation 30%
Quality of Faculty/Highly Cited
Researchers
20%
Citations per faculty 20% International Outlook 7.5%
Quality of Faculty/Papers
published in Nature and Science
20%
International student
ratio
5%
Industry Income 2.5%
Quality of Faculty/Papers
indexed in SCI and SSCI
20%
Per Capita Performance 10%
International faculty
ratio
5%
Total 100% 100% 100%
30

Measuring Researcher’s
Impact

Source: https://unimelb.libguides.com/MGSE_research_impact/glossary
32

Source: https://unimelb.libguides.com/MGSE_research_impact/glossary
33

34
Researcher Profiles: Increase your Visibility
Suggested Reading:
Ale Ebrahim, N., Salehi, H., Embi, M. A., Habibi, F., Gholizadeh, H., Motahar, S. M., & Ordi, A. (2013). Effective
strategies for increasing citation frequency. International Journal Studies, 6(11), 93-99.
http://eprints.rclis.org/20496/1/30366-105857-1-PB.pdf
Bernard Becker Medical Library. Washington University School of Medicine in St. Louis. Quantifying the Impact of
My Publications.
http://beckerguides.wustl.edu/content.php?pid=452951&sid=3711776
Source: https://lib.stpetersburg.usf.edu/c.php?g=715587&p=5397954

Source: https://guides.library.illinois.edu/biomedresearch
35

Measuring Researcher’s Impact
• Google Scholar
• Scopus
• Web of Science
• Publish or Perish
• Microsoft Academic Search
• Semantic Scholar
• PlumX
• Altmetric
• …….
Source: https://www.mindmeister.com/39583892/research-tools-by-nader-ale-ebrahim?fullscreen=1
36

Research Impact Metrics
•Web Presence
•Versions
•Web of Science Usage Count
•Altmetric/Plumx score
•FWCI
•Citation per Year
•Research Interest Score
37
Photo Source: https://www.sciencegate.app/b/how-to-evaluate-the-impact-of-research-works/

Web Presence – Google Search
38

Web Presence – Google Images
39

Versions
40

Altmetric/Plumx Score
41
Source: https://plu.mx/a/-0W0mV-BwcDBGWszZh9g5QWUxaCt3qJ-0VTve5So9rA

Citation per Year
42

Research Interest Score
43
Source: https://www.researchgate.net/profile/Nader-Ale-Ebrahim/stats

Researcher Branding
Make a researcher profile

Outline
No. Topic
1 Name’s variation
2 Affiliation
3 Subject area/s
4 Research interest
5 Keywords
6 Brand name (Unique keyword/s)
7 Short biography
8 Hyperlinks

Researcher’s name variation
Source: https://loop.frontiersin.org/people/279807/publications

SCOPUS Subject Area
Agricultural and Biological Sciences-AGRI / Arts and Humanities-ARTS /
Biochemistry, Genetics and Molecular Biology-BIOC / Business,
Management and Accounting-BUSI / Chemical Engineering-CENG /
Chemistry-CHEM / Computer Science-COMP / Decision Sciences-DECI /
Earth and Planetary Sciences-EART / Economics, Econometrics and
Finance-ECON / Energy-ENER / Engineering-ENGI / Environmental
Science-ENVI / Immunology and Microbiology-IMMU / Materials
Science-MATE / Mathematics-MATH / Medicine-MEDI / Neuroscience-
NEUR / Nursing-NURS / Pharmacology, Toxicology and Pharmaceutics-
PHAR / Physics and Astronomy-PHYS / Psychology-PSYC / Social Sciences-
SOCI / Veterinary-VETE / Dentistry-DENT / Health Professions-HEAL /
Multidisciplinary-MULT
Source: https://www.scopus.com

Researcher’s Keywords
• Research Tools,
• Bibliometrics,
• Research Visibility,
• Research Impact,
• University ranking,
• H-index,
• Enhance research impact,
• Maximized research impact,
• University ranking,
• Improve citations,

Researcher’s Brand name (Unique keyword/s)
1. Make it unique (invent your research brand name)
2. Ensure you can make it Web-Friendly
3. Make it memorable
4. Ensure you can repeat in your publication’s title and abstract
5. Test #
6. Pick a brand name that everybody is curious to know more about
7. Be careful not to choose a brand name that is too broad in scope
8. Can machines (like Cortana & Siri) spell it?
9. Make sure you can protect the research brand name

Outline
No. Topic
1 Why should I care about my online presence?
2 Examples of online profile
3 Transparent Ranking
4 Create Google Scholar online profile
5 What is ORCID?
6 Create ORCID profile
7 Scopus Author Identifier
8 Create online profile on the Others Platforms

Why Should I Care about My Online Presence?
Increased visibility
=
increased readership and findability
=
Many benefits!
Source: http://libguides.library.uu.nl/profiles

Examples of Online Profile
Source: https://economics.mit.edu/people/faculty/stephen-morris

TRANSPARENT RANKING: Top Universities by Citations in Top Google Scholar Profiles
Source: https://www.webometrics.info/en/transparent

Create Google Scholar Online Profile
If your name is common the best advice is to disable the automatic updating.
The system could add to your profile (a lot of) papers that are signed by other
scientists with a similar name
It is important to delete all the entries not being authored by you, as the
profile can be excluded until it is cleaned
Source: http://www.webometrics.info/en/node/179

Create Google Scholar Online Profile
• Identify yourself with your standard signature name (not inverse)
• Add the ORCID identifier, with the following syntax without blank
spaces (ORCID:1234-56789-8765-4321)
• Add institutional profiles like GRID and/or ROR (grid 47350.3 / ROR
04q93ds34)
• Provide information about your affiliation, including your institution
name and COUNTRY. Preferably not degrees or positions
• Use an institutional email account, not an anonymous one like
Hotmail, Yahoo, or Gmail
• Use keywords in English (about 5) for allowing comparisons with
international colleagues. Preferably, neither general terms (physics,
chemistry, medicine) nor very specific ones
Source: http://www.webometrics.info/en/node/179

What is ORCID?
ORCID
(“orkid”) =
Open
Researcher and
Contributor ID
NOT:

Wang : 266,602 Results
Source: https://orcid.org/orcid-search/search?searchQuery=wang

There are 38 Authors Whose Last Name is “Wang”
Source: http://europepmc.org/article/MED/26799652

Scopus Author Identifier
Source: https://www.scopus.com/authid/detail.uri?authorId=22974706300

Create Online Profile on the Others Platforms
Source: https://www.mindmeister.com/39583892/research-tools-by-nader-ale-ebrahim?fullscreen=1#

Researcher Branding
Networking

Outline
No. Topic
1 The Altmetric Attention Score
2 LinkedIn
3 ResearchGate
4 Academia
5 Blogging/Microblogging
6 E-Mail Networking
Use Research Tools and Create Networking Accounts
63

The Altmetric Attention Score
The Altmetric Attention Score
is a weighted count derived
from an automated algorithm
to reflect the relative reach of
each type of source. Some
sources have more weight
points than the others. For
example, a newspaper story is
more likely to bring attention
to the research output than a
tweet.
Source: https://ifpri.libguides.com/research-metrics/altmetrics-score
News 8
Blog 5
Policy document (per source) 3
Patent 3
Wikipedia 3
Twitter (tweets and retweets) 1
Peer review (Publons, Pubpeer) 1
Weibo (not trackable since 2015, but historical data kept) 1
Google+ (not trackable since 2019, but historical data kept) 1
F1000 1
Syllabi (Open Syllabus) 1
LinkedIn (not trackable since 2014, but historical data kept) 0.5
Facebook (only a curated list of public Pages) 0.25
Reddit 0.25
Pinterest (not trackable since 2013, but historical data kept) 0.25
Q&A (Stack Overflow) 0.25
Youtube 0.25
64

65
Source: https://www.linkedin.com/posts/digital-science_scicomm-scholcomm-academicpublishing-activity-7000753106980397056-kqKh

LinkedIn
Source: https://www.linkedin.com/
66

ResearchGate
Source: https://www.researchgate.net/
Join 20+ million researchers, including
79 Nobel Laureates
67

ResearchGate
Source: Martín-Martín, A., Orduna-Malea, E., Ayllón, J. M., & López-Cózar, E. D. (2016). The counting house, measuring those who count: Presence of Bibliometrics,
Scientometrics, Informetrics, Webometrics and Altmetrics in Google Scholar Citations, ResearcherID, ResearchGate, Mendeley, & Twitter. EC3 Reseach Group: Evaluación de
la Ciencia y de la Comunicación Científica Universidad de Granada and Universidad Politécnica de Valencia (Spain), In Progress,. doi:10.13140/RG.2.1.4814.4402
68

Create a ResearchGate Profile
•Step 1: Create an account (Click to navigate to
ResearchGate)
•Step 2: Add publications
•Step 3: Find other Researchers & Publications
•Step 4: ResearchGate Score & Stats
•Step 5: Q&A
Source: http://guides.library.duq.edu/scholarlyprofile/7DICDay2
69

Create an Academia Profile
•Step 1: Create an account (click to navigate to
Academia.edu)
•Step 2: Post a publication or two
•Step 3: Add your affiliation to your profile
•Step 4: Add your research interests
•Step 5: Connect with your colleagues who are already
on Academia.edu
•Step 6: Check out your analytics
Source: http://guides.library.duq.edu/scholarlyprofile/7DICDay2
70

Blogging/Microblogging
http://researchtoolsbox.blogspot.com/
http://aleebrahim.blogspot.com/
71

72
Congratulations to Prof. Daniela
Rubatto and Prof. Jörg Hermann
who reached 10 000 citations
each of their publications on
#GoogleScholar ! This is truly
inspiring for us all, and a right
acknowledgement for your
contributions to #petrology and
#geochemistry !
#InstitutesPeople
Source: https://twitter.com/geologyunibern/status/975780459891380224?lang=sr
Institute of Geological Sciences, Uni Bern
@geologyUniBern

Use Research Tools and Create Networking Accounts
Source: https://www.mindmeister.com/39583892/research-tools-by-nader-ale-ebrahim?fullscreen=1#
73

1. Measure your current status of research visibility and impact on:
• SCOPUS
• Web of Science
• Other websites (such as Google Scholar and etc.)
2. Create a history PowerPoint file that contains your publication history
and status based on the information extracted from Google Scholar,
Web of Science, SCOPUS, and other websites.
S-1/1

Create your profile in Microsoft Word including:
a) Your name’s variations
b) Your affiliation
c) Your subject area/s
d) Your research interest
e) Your Keywords
f) Your Brand name (Unique keyword/s)
g) Your short biography
h) Your Hyperlinks
S-1/2

Create an online profile on:
i. ORCID
ii. Google Scholar (My Citations)
iii. Others Platforms
for yourself.
S-1/3

1. Create Academic Social Networking accounts and upload all
papers on:
• LinkedIn
• ResearchGate
• Academia
2. Extract your peers’ email address
3. Send invitations to your peers
4. Set up your email signature with preferred links
77
S-1/4

78

Thank you
aleebrahim@Gmail.com
@aleebrahim
https://publons.com/researcher/1692944
https://scholar.google.com/citation
Nader Ale Ebrahim, PhD
Research Visibility and Impact Consultant
All of my presentations are available online at:
@aleebrahim

1. Sorooshian, S., Jamali, S. M., & Ale Ebrahim, N. (2023). Performance of the decision-making trial and evaluation laboratory [Review]. AIMS Mathematics, 8(3), 7490-
7514. https://doi.org/10.3934/math.2023376
2. Vatankhah, S., Darvishmotevali, M., Rahimi, R., Jamali, S. M., & Ale Ebrahim, N. (2023). Assessing the Application of Multi-Criteria Decision Making Techniques in
Hospitality and Tourism Research: A Bibliometric Study. International Journal of Contemporary Hospitality Management, Accepted on 12-Nov-2022, Article IJCHM-
05-2022-0643.R2. https://doi.org/10.1108/IJCHM-05-2022-0643
3. Nekoonam, A., Nasab, R. F., Jafari, S., Nikolaidis, T., Ale Ebrahim, N., & Fashandi, S. A. M. (2023). A scientometric methodology based on co-word analysis in gas
turbine maintenance. Technical gazette, 30(1), 361-372. https://doi.org/10.17559/TV-20220118165828
4. Tavassoli, A., Soultani, S., Jamali, S. M., & Ale Ebrahim, N. (2022). A Research on Violence against women: Are the trends growing? [ Reviews]. Iranian Rehabilitation
Journal (IRJ), 20(3), 1-25. https://doi.org/10.32598/irj.20.3.1664.1
5. Sorooshian, S., Azizan, N. A., & Ale Ebrahim, N. (2022). Weighted Aggregated Sum Product Assessment. Mathematical Modelling of Engineering Problems (MMEP),
9(4), 873-878. https://doi.org/10.18280/mmep.090403
6. He, X., Singh, S., & Ale Ebrahim, N. (2022). Quantitative and Qualitative Analysis of Higher-order thinking Skills in Blended Learning. Perspectives of Science and
Education, 5(59), 397-414. https://doi.org/10.32744/pse.2022.5.23
7. Jamali, S.M., Ale Ebrahim, N. & Jamali, F. The role of STEM Education in improving the quality of education: a bibliometric study. Int J Technol Des Educ (2022).
https://doi.org/10.1007/s10798-022-09762-1
8. Nordin, N., Siti-Nabiha, A. K., Jamali, S. M., & Nader, A. E. (2022). Bibliometric analysis of social media research in SMEs: A review and way forward. International
Journal of Entrepreneurship and Small Business, ahead-of-print, https://www.inderscience.com/info/ingeneral/forthcoming.php?jcode=ijesb
9. Saberi, A., Kargaran, S., Shahri, M. H., Ghorbani, Z., Jamali, S. M., & Ale Ebrahim, N. (2022). Patterns of publications in Social Media-Based Co-Creation: A bibliometric
analysis. VINE Journal of Information and Knowledge Management Systems, Vol. ahead-of-print doi: https://doi.org/10.1108/VJIKMS-09-2021-0222
10. Ghavibazou, E., Hosseinian, S., kivi, H. G., & Ale Ebrahim, N. (2022). Narrative therapy, Applications, and Outcomes: A Systematic Review. Journal of Preventive
Counselling (JPC), 2(4). http://ssrn.com/abstract=4119920
My recent publications
80

1. Yadav, A., McHale, J., & O'Neill, S. (2023). How does co-authoring with a star affect scientists' productivity? Evidence from small
open economies. Research Policy, 52(1). https://doi.org/10.1016/j.respol.2022.104660
2. Ale Ebrahim, N., Salehi, H., Embi, M. A., Habibi Tanha, F., Gholizadeh, H., & Motahar, S. M. (2014). Visibility and Citation Impact.
International Education Studies, 7(4), 120-125. https://doi.org/10.5539/ies.v7n4p120
3. Ale Ebrahim, N., Salehi, H., Embi, M. A., Habibi, F., Gholizadeh, H., Motahar, S. M., & Ordi, A. (2013). Effective strategies for
increasing citation frequency. International Journal Studies, 6(11), 93-99. http://eprints.rclis.org/20496/1/30366-105857-1-
PB.pdf
4. Bernard Becker Medical Library. Washington University School of Medicine in St. Louis. Quantifying the Impact of My
Publications. http://beckerguides.wustl.edu/content.php?pid=452951&sid=3711776
5. Martín-Martín, A., Orduna-Malea, E., Ayllón, J. M., & López-Cózar, E. D. (2016). The counting house, measuring those who count:
Presence of Bibliometrics, Scientometrics, Informetrics, Webometrics and Altmetrics in Google Scholar Citations, ResearcherID,
ResearchGate, Mendeley, & Twitter. EC3 Reseach Group: Evaluación de la Ciencia y de la Comunicación Científica Universidad de
Granada and Universidad Politécnica de Valencia (Spain), In Progress,. doi:10.13140/RG.2.1.4814.4402
References
81

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