Company Pitch by Magnus Jern, TAPP Water at the Axel Springer NOAH Conference 2018 in Berlin, Tempodrom 6-7 June 2018.

1. NOAH June 2018
Strictly confidential. Do not share without permission from the owner of this document
Magnus Jern, Co-founder and head of Strategy and R&D
Closing A-round in Q4
TAPP WATER

2. Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission MissionMission
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2018
Old Billingsgate, London
13-14 June 2019
STATION Berlin
9-10 April 2019
Haoman 17, Tel Aviv

3. Vision & purpose
Vision | 2
Revenue 2023
with profitable recurring
business model*
€1bn
Reduce plastic waste
by 10 bn bottles by 2023*

4. Problem
Problem | 3
1. 600m+ households globally consume
bottled water and growing
2. Plastic bottles = environmental crisis
3. Bottled water not healthier or safer
4. Bottled water cost 500x tap and 50x
filtered water

5. Solution: TAPP
• Easy to use and install
• Convenient, clean and tasty
• Biodegradable cartridges
• Innovative new filtering tech (e.g.
removes microplastics)
• Affordable Subscription (€5/month)
• MyTAPP platform/monitoring
• Swedish design with German
engineering
Solution | 4
2nd generation

6. TappWater Roadmap
Roadmap | 5* Includes ultrafiltration cartridges (removal of all relevant microorganisms) and sensors to measure water quality
Jan 2017
Commercial
launch
Oct 2017
TAPP 2 Crowd-
funding
Jun 2019
TAPP 3*
LatAm Launch
Jun 2020
TAPP 4*
Asia Launch
Continue
Toward 10
BN Target!
Dec 2018
60k customers,
30m bottles
saved
Dec 2019
200k customers,
150m bottles
saved
Dec 2020
1.5m customers
1BN bottles,
€100m run-rate
April 2018
10k customers, 5m
bottles saved, 50k
marketing budget
Apr 2015
R&D phase for
TAPP 1 started
Firm targets Indicative targets
July 2018
TAPP 2 + US
launch

7. Financial plan
Financials (€m)
Financial Plan | 6
Refill Model Proof points
• 76% of customers sign
up to MyTAPP
• 69% still active after 1
year* vs 35% for Brita
• Estimated lifetime value
of €200 for active
customers
* Rate is currently improving
TAPP Waters Sales 2017-20192017 2018 2019 2020
0.2 1.2 7.2 41
65% 66% 69% 70%
-0.2 -0.2 0.7 7.6
- - 10% 19%
Revenue
Gross %
EBIT
Net %

8. Management team
Alexander Schwarz
CEO
Strategy, Finance and
Product. Previously head of
strategy and partnerships at
Softonic, the world’s leading
software download provider
(€100m revenue).
Rocio Alcocer CX &
Brand
Building the Brand, CX,
Community and driving
PR, Marketing. Previously 6
years of CSR & start-ups in
Barrabes and Deloitte
Jeff Cardarelli
Data & Ops
Data Insights, Operations,
Supply Chain and ongoing
analysis. Previously data
analytics manager at
Softonic.
Magnus Jern
R&D / Strategy
Engineer and Water geek
responsible for R&D and
Content. Co-founder 6
companies and 3 successful
exits (each €20m+ revenue)
Team | 7
+ Team of 6 more people incl product, marketing, engineering, logistics and design.

9. Investment | 8
Investment
Founders and Angels 2015-2017
• Where: UK holding company with operations
mainly in Spain
• Invested: €400k equity + €80k ENISA loan
2018 A-Round
• Seeking €3m investment
• Close date: October 2018
Use of proceeds 2018-2020
• Customer acquisition/scale including marketing
and inventory: €2m
• International expansion: €500k
• Other (R&D TAPP 3 / TAPP2Go / TAPP X, technical
platform, etc.): €500k
Other
• Expecting €1.5m H2020 SME grant
(TBC July 2018)
• Expecting €500k additional ENISA loan
(matching A-round)

10. For more information please contact:
Magnus Jern
magnus@tappwater.co
Copyright 2018
Strictly confidential.
Do not share without permission from the owner of this document

11. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
September 2014
October 2014
May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
December 2016
Financial Advisor to Oakley Capital
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
The NOAH Advisors Core Banking Team
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Financial Advisor to Silver Lake
Investment in
by
August 2017
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m
Aleksander Skwarczek
Analyst
aleksander.skwarczek@noah-advisors.com
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com