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TAPP Water - NOAH18 Berlin

Company Pitch by Magnus Jern, TAPP Water at the Axel Springer NOAH Conference 2018 in Berlin, Tempodrom 6-7 June 2018.

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TAPP Water - NOAH18 Berlin

  1. 1. NOAH June 2018 Strictly confidential. Do not share without permission from the owner of this document Magnus Jern, Co-founder and head of Strategy and R&D Closing A-round in Q4 TAPP WATER
  2. 2. Three Conferences, One Mission: Empower the European Digital Ecosystem To provide a physical marketplace that facilitates funding of digital European companies at all stages Mission MissionMission To promote Israel - European relationships and enable funding To bring together future-shaping executives and investors active across segments driven by digital revolution Connecting Capital with Entrepreneurs Connecting European Champions and Challengers Connecting Israel’s Startups with Large Corporates and Investors 30-31 October 2018 Old Billingsgate, London 13-14 June 2019 STATION Berlin 9-10 April 2019 Haoman 17, Tel Aviv
  3. 3. Vision & purpose Vision | 2 Revenue 2023 with profitable recurring business model* €1bn Reduce plastic waste by 10 bn bottles by 2023*
  4. 4. Problem Problem | 3 1. 600m+ households globally consume bottled water and growing 2. Plastic bottles = environmental crisis 3. Bottled water not healthier or safer 4. Bottled water cost 500x tap and 50x filtered water
  5. 5. Solution: TAPP • Easy to use and install • Convenient, clean and tasty • Biodegradable cartridges • Innovative new filtering tech (e.g. removes microplastics) • Affordable Subscription (€5/month) • MyTAPP platform/monitoring • Swedish design with German engineering Solution | 4 2nd generation
  6. 6. TappWater Roadmap Roadmap | 5* Includes ultrafiltration cartridges (removal of all relevant microorganisms) and sensors to measure water quality Jan 2017 Commercial launch Oct 2017 TAPP 2 Crowd- funding Jun 2019 TAPP 3* LatAm Launch Jun 2020 TAPP 4* Asia Launch Continue Toward 10 BN Target! Dec 2018 60k customers, 30m bottles saved Dec 2019 200k customers, 150m bottles saved Dec 2020 1.5m customers 1BN bottles, €100m run-rate April 2018 10k customers, 5m bottles saved, 50k marketing budget Apr 2015 R&D phase for TAPP 1 started Firm targets Indicative targets July 2018 TAPP 2 + US launch
  7. 7. Financial plan Financials (€m) Financial Plan | 6 Refill Model Proof points • 76% of customers sign up to MyTAPP • 69% still active after 1 year* vs 35% for Brita • Estimated lifetime value of €200 for active customers * Rate is currently improving TAPP Waters Sales 2017-20192017 2018 2019 2020 0.2 1.2 7.2 41 65% 66% 69% 70% -0.2 -0.2 0.7 7.6 - - 10% 19% Revenue Gross % EBIT Net %
  8. 8. Management team Alexander Schwarz CEO Strategy, Finance and Product. Previously head of strategy and partnerships at Softonic, the world’s leading software download provider (€100m revenue). Rocio Alcocer CX & Brand Building the Brand, CX, Community and driving PR, Marketing. Previously 6 years of CSR & start-ups in Barrabes and Deloitte Jeff Cardarelli Data & Ops Data Insights, Operations, Supply Chain and ongoing analysis. Previously data analytics manager at Softonic. Magnus Jern R&D / Strategy Engineer and Water geek responsible for R&D and Content. Co-founder 6 companies and 3 successful exits (each €20m+ revenue) Team | 7 + Team of 6 more people incl product, marketing, engineering, logistics and design.
  9. 9. Investment | 8 Investment Founders and Angels 2015-2017 • Where: UK holding company with operations mainly in Spain • Invested: €400k equity + €80k ENISA loan 2018 A-Round • Seeking €3m investment • Close date: October 2018 Use of proceeds 2018-2020 • Customer acquisition/scale including marketing and inventory: €2m • International expansion: €500k • Other (R&D TAPP 3 / TAPP2Go / TAPP X, technical platform, etc.): €500k Other • Expecting €1.5m H2020 SME grant (TBC July 2018) • Expecting €500k additional ENISA loan (matching A-round)
  10. 10. For more information please contact: Magnus Jern Copyright 2018 Strictly confidential. Do not share without permission from the owner of this document
  11. 11. Selected Completed NOAH Transactions Focus on Leading European Internet companies Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates Deep understanding of industry dynamics Ability to add value beyond banking advice Facilitates overall process and minimizes management distraction NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry Knowledge of and strong relationships with potential buyers’ key decision makers Proactively finds and unlocks attractive investment opportunities for leading investors Annual NOAH Conference in its 8th year Over 40 years of combined relevant M&A experience Routine execution of M&A and financing transactions with sizes of several billion euros 30 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence Ability to deliver top results in short time frames Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results Creative deal solutions December 2014 September 2014 October 2014 May 2014 Sale of 100% of for $800m to Exclusive Financial Advisor to Fotolia and the Selling Shareholders Sale of 100% of for €80m to Exclusive Financial Advisor to Trovit and its Shareholders Sale of controlling stake in to Exclusive Financial Advisor to and its Shareholders sold 100% of for $228m to a joint venture between Exclusive Financial Advisor to Yad2 and its Shareholders Unique Industry Know-How Unmatched Network and Relationships Strong Investment Banking Competence Full Commitment - We Are Entrepreneurs! EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE September 2016October 2016 December 2016 Financial Advisor to Oakley Capital ® Marco Rodzynek Managing Director & Founder Jan Brandes Managing Director The NOAH Advisors Core Banking Team Acquisition of a Majority Stake in by from at a valuation of €300m Investment in Exclusive Financial Advisor to KäuferPortal and its Shareholders by 84% Ownership Financial Advisor to Silver Lake Investment in by August 2017 Financial Advisor to EMK Capital Acquisition of a Majority Stake in by at a valuation of $200m Aleksander Skwarczek Analyst Nikhil Parmar Director