E-Commerce - Presentation by Ingo Heinrich, Founder & CEO of Stylefruits at the NOAH 2014 Conference in London, Old Billingsgate on the 14th of November 2014.

1. 1
Social Commerce for Fashion & Home
Ingo Heinrich, CEO

3. 2
Fashion Magazines

4. STYLEFRUITS

5. 4
Outfit Designer

6. 5
Outfit Designer

7. 6
Outfit Designer

8. 7
Outfit Designer

9. 8
Outfit Designer

10. 9
Outfit Designer

11. 10
Home Designer

12. 11
Leading Social Commerce Platform in Europe

13. 12
Leading Social Commerce Platform in Europe
2 Million Styles

14. 13
Leading Social Commerce Platform in Europe
2 Million Styles
10 Million Visits

15. 14
Leading Social Commerce Platform in Europe
2 Million Styles
10 Million Visits
8 Million Facebook-Fans

16. OUR BUSINESS MODEL

17. 16
Straightforward Business Model
User gets
inspiration

18. 17
Straightforward Business Model
User gets
inspiration

19. 18
Straightforward Business Model
User gets
inspiration
User clicks on a product and
is directed to the partner shop

20. 19
Straightforward Business Model
Shops pay
stylefruits per click
Over 150 partner shops
User gets
inspiration
User clicks on a product and
is directed to the partner shop

21. OUR TECHNOLOGY

22. Behind the Scenes: styletracking

23. Proprietary Software for Marketing, Consumers and Shops

24. Proprietary Software for Marketing, Consumers and Shops

25. Proprietary Software for Marketing, Consumers and Shops

26. Proprietary Software for Marketing, Consumers and Shops

27. OUR DEVELOPMENT

28. $ 10
$ 20
$ 600
$ 0
$ 100
$ 200
$ 300
$ 400
$ 500
$ 600
$ 700
2009 2010 2011 2012 2013 fc2014
Revenue / Gross Merchandise Volume (in millions)
Revenue stylefruits
Gross Merchandise Volume
Strong Revenue Growth
27

29. $ 10
$ 20
$ 600
$ 0
$ 100
$ 200
$ 300
$ 400
$ 500
$ 600
$ 700
2009 2010 2011 2012 2013 fc2014
Revenue / Gross Merchandise Volume (in millions)
Revenue stylefruits
Gross Merchandise Volume
Strong Revenue Growth
28
+ 100 %
2014 Revenue vs. 2013

30. $ 10
$ 20
$ 600
$ 0
$ 100
$ 200
$ 300
$ 400
$ 500
$ 600
$ 700
2009 2010 2011 2012 2013 fc2014
Revenue / Gross Merchandise Volume (in millions)
Revenue stylefruits
Gross Merchandise Volume
Strong Revenue Growth
29
+ 100 %
2014 Revenue vs. 2013
30 %
International Revenue

31. $ 10
$ 20
$ 600
$ 0
$ 100
$ 200
$ 300
$ 400
$ 500
$ 600
$ 700
2009 2010 2011 2012 2013 fc2014
Revenue / Gross Merchandise Volume (in millions)
Revenue stylefruits
Gross Merchandise Volume
Strong Revenue Growth
30
+ 100 %
2014 Revenue vs. 2013
30 %
International Revenue
20 %
Revenue Home Segment

32. Perfect Model for Mobile Inspiration
49 %
of traffic from
mobile devices

33. Perfect Model for Mobile Inspiration
0%
10%
20%
30%
40%
50%
60%
I-II/12 III-IV/12 I-II/13 III-IV/13 I-II/14
Mobile Visits in %
49 %
of traffic from
mobile devices
49 % of traffic
from mobile devices

34. Perfect Model for Mobile Inspiration
0%
10%
20%
30%
40%
50%
60%
I-II/12 III-IV/12 I-II/13 III-IV/13 I-II/14
Mobile Visits in % Mobile Revenue in %
49 % of traffic
from mobile devices
42 % of revenue
through mobile devices

35. THE MARKET

36. Strongest Growing E-Commerce Segments
0,5
4
20
2008 2012 2016
10
40
75
2008 2012 2016
Sources: Jupiter, bvh, Mintel, Fevad, IFH, Own Estimate
Online Fashion in Europe
(2008-2016, in € bn.)
Online Furniture in Europe
(2008-2016, in € bn.)

37. OUR TEAM

38. Experienced Management Team

39. NEXT STEPS

40. Roadmap for Geographic and Category Expansion

41. OUR VISION

42. To become the international leader in
fashion & home inspiration,
by creating the most exciting and useful brand

43. 42
THANK YOU!
Ingo Heinrich, CEO
ingo.heinrich@stylefruits.de
stylefruits GmbH | Sonnenstrasse 31 | 80331 Munich | Germany