B2B Software & Services: Company presentation by Jonas De Cooman, Spott at the NOAH Conference Berlin 2019, 13-14 June, STATION.

1. Own your
consumer journey
June 2019

2.  @NOAHConference
 @noah_conference
 @noah-conference
 @NOAHConference
FOLLOW USONSOCIAL

3. Spott is a SaaS platform
on a mission to enable
marketing to regain
control of the
consumer journey.
Spott allows marketers to
put an interactive and
shoppable layer over content
on multiple front ends.

4. Marketers are struggling to turn content into sales.
Awareness
Engagement
Action
#Inspiration2Action
#Metadata4Insights
#Content ≠ Dead End
Marketers are shifting budget from offline
to online channels.
However, online inspiration does not always
convert into a sale. Even worse, when inspired by
content, consumers turn to Google, Amazon,
Alibaba, … The are competitive minefields. This
implies that the advertiser might lose the sale
and the client.

5. Spott enables marketers to make content interactive once,
so that it can generate sales & insights on multiple platforms.
Spott is a reliable, scalable CMS with AI
building blocks to enable marketers to own
their consumer journey.
Up to 2x
Viewer engagement
Interaction rate
Click through rates
>60%
>20x

6. +20% MoM MRR growth from January to April, expected MRR
(backed by contracts) in July is 60k EUR

7. Spott targets brands & retailers with a content strategy
Brands with Content Strategy
> 4.000.000***
Online Retailers
> 650.000**
Online Fashion Retailers
> 182.000*
* Source: e-fashion is 28% of total e-commerce, Shopify 2018, https://www.shopify.com/enterprise/ecommerce-fashion-industry
** Source: Digital Commerce 360, 2014; https://www.digitalcommerce360.com/2014/12/04/how-many-online-stores-are-there-world/
*** Source: Forbes, 2016; https://www.forbes.com/sites/kathleenchaykowski/2016/09/27/sheryl-sandberg-facebooks-4-million-advertisers-
are-proof-of-the-power-of-mobile/#528d1c971f17
**** Source: WIPO, 2016; http://www.wipo.int/publications/en/details.jsp?id=4251
Publishers & Content Creators
> 3.616.000****
Beachhead is the online fashion retailers, as they are the innovators in the content strategy segment.

8. Only Spott combines AI powered interactivity with actionable
content insights on multiple front ends
Content Driven
Interactivity
--> Insights
Cloud based
Interactivity
--> Multiple Front Ends
AI Powered
Interactivity
--> Efficiency

9. With a simple and recurring SaaS pricing model
SILVER
€ 1.500/month
PLATINUM
€ 10.000/month
Dedicated support
User generated content
Spott enrichment engine
Structured content database
Structured product & offerings db
Alternative products engine
Assets feature
One-click publish for all channels
Performance dashboard
Customisation requests
GOLD
€ 3.500/month
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x

10. 2.1 months needed to recover CAC for Gold SaaS
Acquisition Channels:
- Direct Mail (10k contacts)
- Content (Medium & LinkedIn)
- Cold Calling (SDR’s)
- Conferences (Intention Marketing)

11. + 4 engineers, 4 sales managers, 4 customer success managers, 1 designer
M. De Wachter Co-founder
Product and strategy manager at BNP Paribas
Fortis. Expertise in product development,
management and go-to-market strategies.
Team build on common values, complementary skills.
J. De Cooman Co-founder
Senior marketing manager Coca-Cola North
West Europe & Nordics. Expertise in marketing
and digital media. Chicago Booth MBA.
D. Poppe Head of Engineering
Lead software engineer at MediaGeniX NG,
MediaMine NG & Ingram Micro.
F. Rodriguez Head of AI
Lead Java developer at Immoweb, Voxbone &
Imatia
6 AI Engineers KU Leuven & Ghent University
€ 1.2m grants from VLAIO > goal to exclude all 3rd party software to have full IP

12. Spott will grow revenues to € 1.3m ARR & contract value to
€ 2.8m bookings in 2019. Q1 2019 targets have been met.
€ 2.7m grant from VLAIO & H2020 to be received between Sept 2018 – Jan 2020
(figures not below graph).
0
50,000
100,000
150,000
200,000
250,000
300,000
-
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
Spott MRR Evolution 2019

13. Thank you!
Any questions?