B2B Software & Services / Big Data & Analytics: Company presentation by Liraz Margalit and Shlomi Hagai of Clicktale at the NOAH Conference 2019 in Tel Aviv, Hangar 11, 10-11 April 2019.

1. Using Digital Behavior to Lead
Clicktale
Shlomi Hagai
CEO
April 11, 2019
Digital Psychologist
Dr. Liraz Margalit

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3. 2 | Confidential
Background
Pioneer & Innovator Fast Growing Enterprise-Scale SaaS
• Founded 2006
• 200+ employees & growing
• Offices in San Fran, New York,
London & Tel Aviv
• Fortune 500 client base
• On pace: $100M ARR run-rate
• Investors:
• Patented technology
• Limitless scalability:
• Monthly: 3 Billion
pageviews/customer
• Daily: 3.7 Trillion interactions
recorded (desktop, mobile & app)
• Every Second: ½ million server
requests

4. 3 | Confidential
WHY ENTERPRISE BRANDS CHOOSE CLICKTALE
ENTERPRISE-LEVEL SCALABILITY

5. 4 | Confidential
We use Clicktale to actually see
customers going through their
experience, and ask WHY?
Giles Richardson, VP Customer Journeys, T-Mobile

6. 5 | Confidential
Clicktale tells the story of your
customers’ behavior
We transform all digital interactions into meaningful insights and
visualizations, so you can create EXCEPTIONAL EXPERIENCES
5 | Confidential

7. THE POWER OF
COLLABORATIVE INTELLIGENCE
6 | Confidential

8. Conversion rate does not equal
customer experience
7 | Confidential

9. Experience...
Interaction between a subject and a stimulus that is influenced
by personal interpretation
8 | Confidential

10. Your interactions
& movements online
reflect your state of mind
Hibbeln, M. T., Jenkins, J. L., Schneider, C., Valacich, J., & Weinmann, M. (2016). Inferring negative emotion from mouse cursor movements.
Yamauchi, T. (2013, September). In Affective Computing and Intelligent Interaction (ACII), 2013 Humaine Association Conference. IEEE.
10 | Confidential

11. 11 | Confidential
No interest/insufficient
motivation to keep
exploring page/content
Lost sense of direction,
position, or relationship
with page
Zero-in on options by
investigating options
page has to offer
Pay attention to
content on page;
deeply engaged
Focused, know what
they want; pay less
attention to the page
DISORIENTED LACK OF INTEREST EXPLORING MINDFUL FOCUSED
“How an experience makes customers feel has a bigger influence on their
loyalty to a brand than effectiveness or ease of use in nearly every industry.”

12. 12 | Confidential
FOCUSED EXPLORING MINDFUL MINDFUL DISORIENTED
Customer interactions are influenced by different
touch points along the journey
HOMEPAGE CATEGORY PAGE CATEGORY PAGE PRODUCT PAGE CHECKOUT PAGE

13. 13 | Confidential
How is our brand
experience performing?
Case study:
leading e-commerce sites
CUSTOMER 1 CUSTOMER 2
DisorientedLack of Interest Exploring Mindful Focused
3.4%
17%
10%
46% 23%
3.4%
17%
10%
46% 23%
36%
25%
12%
26%

14. 14 | Confidential
How is our brand
experience performing?
Case study:
leading e-commerce sites
CUSTOMER 1 CUSTOMER 2
DisorientedLack of Interest Exploring Mindful Focused
3.4%
17%
10%
46% 23%
10%
36%
25%
12%
26%

15. Shlomi Hagai & Dr. Liraz Margalit
Thank You www.clicktale.com
Facebook.com/Clicktale
@Clicktale
linkedin.com/company/Clicktale
US 1-800-807-2117 l UK +44 80 0048 8871